Electric Business channel War, Fusion should be called the trend

In recent years, the development of China's electric business is a momentum such as the Rainbow, in a short period of time, the retail output value of our electric business has achieved the total consumption of about 7%. This level has fully reached the level of advanced countries, in fact, the United States and other developed economies, the electric business sector has been spending on the line has remained at around 7%, and did not therefore a higher, this shows that 7% seems to have become the electric field of the ceiling, from a short period of time is still difficult to

So whether the domestic electrical business sector can easily break through the ceiling, seems to be an unknown, do not look at the current electric business in the traditional Internet end of the fight, at the same time in the mobile Internet, the same beginning of misery, and the fierce competition in the electric business but let those who do not bland the traditional channels do not fire envious unceasingly , so began to announce to open electric business strategy, but few successful, Su Ning is now also to bite the bullet to carry on the electric business, Gome once electric business development rhetoric, seems and now the elimination is exactly like two people.

The reason why these traditional channels to build a platform for electric business, in the field of electricity to occupy a new sky, it seems to be a beautiful thing, but the reality of competition so that these channel operators feel very hurt, because from the sales volume, the Power channel sales still only occupy 7% of total sales, while the remaining 93% Market or from the bottom of the line, then in this context, whether the traditional sales channels or electric power channels, are struggling to fight this 7% of the market, while ignoring the offline 93% of the market, it seems to become extremely ridiculous. This is obviously a kind of lost watermelon to strong sesame development mentality. The reason is that the electric business has great potential.

But why is this huge potential not effective in developed countries such as Europe and the United States? The reason is very simple, that is, the electric business platform either from the consumer experience or from the after-sales service aspects are very difficult to compare with the offline platform, which is why the United States only Amazon this is a pure electricity business platform, in fact, whether it is Wal-Mart or Merlin department store, are based on their own physical stores to promote the online platform, and their online platform is only their offline platform to complement effectively.

This and China's suning to the offline platform as an online platform for the complementary approach is clearly different approach, this is also Su Ning's current stock price is difficult to ascend the important factor, because his internet thinking is obviously immature, because will 93% of the market gave up, to and Ali, Beijing East Competition is originally only 7% of the market, It is also considered that the potential for future competition is enormous, which is clearly inconsistent with future trends.

That is why Gome has quickly changed its strategy and other department stores, retail chain platform also began to build a platform for the electrical business, but the use of the way to cooperate with the electric business, on the other hand also discouraged their own urgent and electric business cooperation mood, but let a lot of electric business platform began to seek and traditional channels to cooperate, For example, Beijing and east to select a number of chain vendors to cooperate, committed to a new O2O platform to build.

Not only so now the cat is also starting to seek and other offline entities to cooperate with the possibility, because from the future development, through the offline entity sales, to enhance consumer experience, but also strive to achieve differentiated services, And the Internet platform is more to serve some consumer groups and expand consumer consumption patterns, so that consumers can add new consumer experience.

From a longer period of time, we will see the traditional line of the channel will still be very moist, and if the development of innovation, the electric business model can go further, from the present and there is no clear idea. Perhaps the combination of electrical and traditional sales channels is a way forward. This article from www.zhaopinxitong.com recruitment system First A5, reprint please keep the source of the link, thank you for your cooperation!