Electric business platform introduces third party sellers to expand category

In order to enhance the profit margins, the electric business platform has been introducing Third-party sellers to expand the category, but rare old products. Beijing Commercial newspaper reporter survey found that this is not the old enterprise no "net" demand, but in and the business platform negotiations with the company is the entrance fee barriers.

A consumer to the Beijing business newspaper reporter reflected, once wanted to buy a brand of old products, several large manufacturers on the platform did not find the relevant products. Beijing Commercial News reporter subsequently found that the "one to the pavilion" ink, for example, most of the Electronic Business platform search are hard to find results. Even if it is a website involving the old-style product, its shipping manufacturer is not a GE company.

Beijing newspaper reporter from a number of old companies learned that want to enter the major business platform, enterprises are required to pay a large annual fee, which has become a barrier between the two sides of a gap. It is understood that the cost of the platform of the consumer electric business mainly includes the platform use fee, service or quality margin, transaction commission or transaction service fees. The use of the major consumer electricity platform from 600.06 million yuan, the service margin is also thousands of yuan to tens of thousands of dollars, the transaction payments are based on the content of the transaction.

Due to the possibility of living beyond their means, the old face online shopping some lack of confidence. A leader of the internal union to Beijing business Newspaper reporter calculate a account, to a consumer electric business platform for example, the platform needs to pay 60,000 yuan of the platform use fee, 50,000 yuan of quality margin. In addition, for each order, the enterprise also needs to pay 5.5% of the proportion of Commission. The platform stipulates that if the internal union sales reached 600,000 yuan, it will refund the platform user fees. In other words, when sales reach this figure, the cost of the enterprise is the lowest. "But these costs do not include marketing inputs. "In his view, for those who do not understand the network to buy channels of the old enterprises, most dare not rashly try." Hongluo Food and other old-brand enterprises also said that enterprises settled in the platform of the enterprise to the cost of higher investment.

In the network shopping has gradually become the pillar of the development of retail industry, the old company is difficult to ignore. Moreover, when the traditional retail channels have already achieved a certain scale, they also need to go further through the new channels. But at present, full spread network purchase channel need to invest at least hundreds of thousands of, this for the year profit mostly only millions of yuan old company, the channel expands means gambling.

Raiyang, secretary general of the Beijing Business Economics Council, sees that the main energy of the old company is still adapting to the new consumption demand and guaranteeing the product quality, the cost investment is also mainly consumed in these two aspects, to develop the network sales channel cost budget is very low. He believes that the online Third-party shopping platform similar to the supermarket, can obtain a large number of customer browsing, but the purchase rate is a direct factor in determining the income of enterprises. Old-style enterprises on the modern network marketing model of understanding and mastery of less, professionals are few, it is difficult to achieve in the Third-party platform for effective management.

Raiyang suggested that old-brand enterprises can first try some micro-letters, microblogging and other new marketing tools.