Electric Business War phone-in four

This month, the electric business war phone-in four, each surprisingly recruit sword refers to sales head.

Yesterday, the days of the cat and Gome announced a strategic cooperation, Gome electric business in the whole day cat, will be in the days of cat Electric city, including Gome online official flagship store 5 brand stores, the latter two sides will also be in the supply chain system and other aspects of deep cooperation.

As of yesterday, Jing Dong, Xun, Gome, Suning, every guest, when all announced to participate in this century "melee". Gome announced the alliance with the cat, is to frighten a pool of spring, or silent war, is still unknown.

Occasion Cat Big Data Marketing

The opening of the 5 Gome electric Shangtian cat shops, including Gome's own Gome online official flagship store, and 4 brand authorized stores, Sanyo Gome Online stores, Nordic Europe, the United States stores, BenQ Gome stores, the Electrolux Gome stores. Operating goods mainly home appliances, 3C, the future Gome online may be integrated general merchandise products.

Gome Online spokesman Pengliang, Gome Online can help the cat to strengthen the home appliance supply chain back-end advantage, the day cat can provide more front-end support for Gome, both sides can achieve a win.

And this cooperation is the biggest difference is that Gome online is not only a simple way of opening the cat, the future will also be the same day cat in large data marketing, C2B reverse customization and other dimensions of cooperation. "Big Data marketing is the future direction of electric business enterprises, we hope that the use of the cat's data advantage to explore more user value." ”

This month, the electric business war phone-in four, as of yesterday, Beijing East, Gome, Suning, Van, when all announced participation in the century "melee". For Gome online and cat cooperation time node, the industry generally interpreted as a joint encirclement and suppression.

However, Pengliang said, since last year, "Double 11", the overall speed of the development of the electricity business slowed down, the current electronic business in the retail industry accounted for is not very high, the United States and the company of the cat is a big electric cake.

The price war is hard to distinguish

Fierce fighting, but true drop or false drop, but only data to decide. South all reporters learned that in the days of the cat's all commodity prices and gome online synchronization, or even below its price.

However, according to the south of the Hui-hui network of statistics, the price of the June 1-3rd, the prices of the changes in Beijing-east, the ratio was 57%, the average price change is 2.6%; Gome's price reduction is 56%, the average price change is 1.4%; Xun Average price changes in the range of 1.9%, suning price ratio of 40%, the average price change is up 0.7%; When the price reduction ratio is 34%, the average price change is up 0.4%.

Among them, the selection of 7 shopping malls are in the sale of 20,000 electric goods for parity, when and Amazon in the entire network the lowest price of household appliances, the highest proportion of 20% and 18% respectively, and Suning and Gome, respectively, 10% and 7%.

What changes will the alliance make to the current situation? Cat Electrical City, general manager Tan Yu in south all reporters said, last year, cat Electrical City Overall single volume has reached 500多个亿, and Gome online less than 5 billion, the cooperation and the great competitive atmosphere is not directly related. But the essence of this cooperation is that both sides of the inventory will be synchronized, the logistics system across the line, the existing logistics and distribution services is an extension.

And the new seven-day electrical network brand director Odawara said that the United States in the current market situation, through with the major electric platform cooperation with low-cost advantages to obtain a large number of high-quality shopping flow and customers, is a conservative and safe way. But Odawara does not believe that the United States into the cat, a short period of time will be the Beijing-East and Suning challenges. "An emerging cat flagship store has a three-month trial run, during this period is unable to participate in any large-scale promotional activities, followed by the United States as a retail brand, will also face a large number of brand flagship store challenges, although the day cat has high-quality shopping flow source, but these flows are required sophisticated operating system to carry out transformation, Not the Gome brand effect can bring strong sales. ”

Data

According to the public data show, 2013 Q 1 Chinese Consumers shopping website Trading scale market share ranking, the Cat Mall occupies 51.3 of the market share; Jingdong Mall to 17.5% ranked second, Tencent's power quotient to 6.8% share to kill into the top three, Suning is the fourth, reached 4.5%; Gome's electricity quotient ranked sixth in 2.1%.

Reporter Cherius Wangxiaoxing

Intern Shingyao