Electric Dealer Low Price is not a long-term solution, the future how to see the cost-performance app

In the past two years, the field of electrical business has repeatedly burst the sale of fake news, consumer and electric business trust crisis relationship was once very tense.

Quality and after-sale have always been the key to the change of consumers ' attitude towards electricity quotient. Good quality, after the sale of electrical dealers in the completion of the process of merchandise sales, but also for their own establishment of a good brand image, and users to establish a trust relationship. Now the electric business domain, the user's trust and the experience importance is self-evident.

Although the electrical business in the continuous external guarantee product quality, the consumer still lacks the trust to the electricity merchant. In response to this situation, the crisis of confidence in a cosmetic electric dealer to take a seemingly less conventional way-and insurance companies to launch cosmetics genuine protection, that is, the so-called "genuine insurance", for each sold goods insured, if the products sold have quality problems, the electricity dealers and insurance companies jointly bear the full payment.

"In the cosmetics sector, consumers are more concerned with authentic, authentic, rather than price," he said. Sales are never reduced by price. Consumers more recognize good products, good services, rather than a pure price war. This is the reason for the introduction of genuine insurance.

In fact, not only in the cosmetics sector, in the entire field of electrical business is so. Consumers more recognized good products and services, blindly playing "low price card" can not long-term retention of consumers.

There is a similar view of the interest of vertical electric operators cost-effective app.

This month's price/performance app also launched an "accidental pregnancy insurance", which promises that customers who have been accidentally pregnant because of shopping at the price-performance mall will be responsible for the full medical and later maintenance costs. The uneven quality of interest goods is not a secret, the bold move of price performance will undoubtedly dispel many consumers ' doubts about the quality of goods. But some consumers said that such "genuine insurance", "accidental pregnancy insurance" there is speculation suspicion.

"Condoms can only guarantee 99% not pregnant, cost-effective why dare to guarantee 100%?" This is a question that many consumers have raised.

The cost-Performance team said the accidental pregnancy risk is more like a mall's "intimate after-sale."

"The purpose of the accidental pregnancy insurance is not simply to guarantee authentic sales to consumers; it does not guarantee that 100% will not accidentally get pregnant, but we hope that through this unusual form, we want to attract young people now, increase their emphasis on safety behavior, and establish a healthy and responsible sex concept;" It can also reduce the physical and psychological damage to women caused by unplanned pregnancies. ”

In order to achieve this effect, cost-effective app in an office building overnight posted a large advertisement, borrowed classic Spider-Man image on the floor crawling, unusual is that Spider-Man behind a baby. And Spider-Man wrote a few big characters around, "Can you blame me?"

This is a heartfelt word that many unplanned pregnancies give both spouses great pressure. Believe that many young people see this "shocking" advertising will be a shock to the heart, even the superhero, for ordinary people is more pressure Alexander. The cost-performance app says it hopes to get more people to pay attention to healthy, safe sex concepts and behaviors by "accidental pregnancy risk" and vivid Spider-Man image, avoiding the same as Spider-Man. in advertising.

The promotion of electricity business, whether it is authentic or guaranteed, is a form of competition; But in promoting the change of people's ideas, the electric business is more than a social responsibility. In the future, the direction of the development of electric business is that service is greater than price in the promotion of services, to ensure that the authenticity of the same time, the electrical business should also realize that consumers are now not pure buying behavior, but doping personal feelings, the concept of the complex purchase process, how to grasp the real needs of consumers, is the focus of the development of electricity.