Electric Dealer "price war" into a small climax

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Beijing News (reporter Liu Xia) yesterday, the electric dealer "price war" into a small climax. Gome Online, Suning easy to buy, Dangdang, the only products will be played promotional cards. However, Ali, Jingdong two giants seem to be "absent" price war.

51 preheating ahead of stage

Electric dealers have April 18 as the starting point of the price war, Gome, suning two main channels of traditional electrical appliances to choose this day, in the online performance promotion "plays." Yesterday, Suning easy to buy executive Vice President Li Bin on Weibo posted "4 18 Gauntlet" preheating, also said that "the whole category of all benefits, seize 51 golden Week."

April 16, Gome Online chairman Guixian said, "4.18" is the anniversary of the day, so choose the promotion at this time. From the price will not lose to other homes, from a multi-year accumulation of supply chain advantage as a support. Gome Online said it hopes to achieve a April sales of 1 billion yuan, the equivalent of Gome's first-quarter sales last year, through a massive promotional campaign.

In addition to Gome, Suning "declared war", Dangdang also to April 17-19th book "50 percent caps" war. Prior to the price in wartime, when it was reported that the supplier because of the cost of promotion to make an "unpleasant", when the book-related officials said: "The cost of the activity by the publisher, the company half." Has been talked about, there will be no temporary withdrawal. ”

Tencent's Xun network also shouted "full network price", the only product will be launched "unprecedented special sale." Industry Analysis, April is the electric business off-season, so everyone is brewing large-scale promotional activities, in this empty time as soon as possible to preempt users.

Shopping Search Website "Help 5 buy" CEO Yin Ruje told reporters that in the market relatively deserted in April, "price war" is the most direct way to attract media attention and market performance. At the same time, 51 is the traditional promotional hot season, which also for the subsequent promotion of the foreshadowing and preheating.

Ali Beijing East

It is noteworthy that Ali, Jing Dong Two seems to be in the "small peak" among the "absence." In the doubt, Ali said yesterday that there was really no overall promotion to fight. Beijing East responded that "Jing Dong has already done every moment, every day low price", "Jingdong will not through the stunt, but through the real fine operation to provide competitive prices and services to win consumers." ”

This attitude is quite different from that of Beijing last year. 2012, Jing Dong CEO Liu in micro Bo several high-profile speakers, the "0 gross margin", "parity" hanging in the mouth, but also refers to the first retail giant Su Ning launched the "8.15" price war.

"Last year's price war, Beijing East has built up momentum, whether it is to encourage consumers to buy online marketing purposes, but also to expand market share, the goal has been achieved." Yin Ruje said Gome, Suning, Xun but need to through low-cost means to impact on the existing status of Jingdong. According to the data of the iris consultation, Jingdong Mall last year accounted for 49% of the market share of the self-owned business, and was ahead of the second Su Ning easy to buy.

According to the industry analysis, May 10 this year is Taobao 10 anniversary of the day, Ali Department of the major electric dealers may be in the accumulation of strength, when the official "moves".

The price war has a bottom line this year

According to media reports, compared with last year, the industry expects that the price of electricity dealers in this spring is much milder. After continuing to lose money, recuperate for the first half of this year many electric business survival way.

In this respect, Guixian said, "Last year's price war, we all have a sigh of relief." This year, the United States in the strengthening of the supply chain under the premise of the price advantage, will not make a profit yell. At the same time, Gome Online is confident to achieve profitability this year. ”

CITIC Bank enters consumer finance by leveraging net Silver

For the banking industry, the consumer financial market contains huge business opportunities. Citic Bank is keenly aware of this, in 2012 put forward a full march into the service industry, vigorously carry out consumer finance business, ultra-conventional development of network banking business development strategy. The first pioneering core industry has also been positioned in the modern logistics industry, medical and health industry, journalism and publishing, education services, cultural and creative industries, modern tourism and information software industry seven categories, at present, for each sub-industry characteristics, has been formulated corresponding marketing guidelines.

At the end of 2012, Citic Bank set up the Ministry of Consumer Finance to focus on the development of Citic Bank's personal credit business. This bank gradually realizes the loan paperless, the pre-trial batch, strengthens the resource disposition. By the end of 2012, Citic Bank's credit card issuance was 17.1391 million, up 21.78% from the end of last year;

In October 2012, Citic Bank set up the Internet Banking Department to propose the ambitious goal of "rebuilding a Citic Bank". By the end of 2012, Citic Bank's personal network of customers amounted to 7.5665 million households, an increase of 32.58%, personal net silver trading pen amounted to 55.5915 million, the transaction amount of 3.37 trillion yuan, respectively, than the previous year increased 54.7% and 48.46%.