Electronic Business platform to challenge traditional retail?

After several years of rapid growth in E-commerce, the beginning of the year of the dragon plunged into eventful. Recently, Jingdong Mall was exposed to the possibility of the existence and business signed "unreasonable provisions" situation, and Amazon China began to adjust supplier commission in China.

Whether it is to the supplier charges, or to the platform to put the Commission, reflects the power of the platform in 2012 on the cash flow of the huge demand, in the past frequently appeared in the traditional industry 0 of contradictions began to gradually online. The price increase also shows that the online department stores have gradually been able to compete with the traditional retail companies to match the strength.

Increase of Commission on electric Business Platform

Recently, Amazon China issued a notice to the platform merchants, starting from February 2 to adjust the proportion of the Product Category Commission. Among them, the highest increase in jewellery, from 7% to 15%, up to 1 time times more than the increase. Watches and clocks from 7% to 12%, books and software from 6% to 8%, mobile phones, digital and large household appliances, the proportion of the Commission to maintain 4% unchanged.

In addition, the Amazon China also adjusted product category, the original platform products are divided into three categories, according to 4%, 6%, 7% of the proportion of Commission, now changed to 7 categories, the percentage of the Commission to extract from 4% to 15%.

On the increase in the Commission ratio, Amazon China said the increase in the Commission is based on the needs of business development, but the normal plan for the beginning of the adjustment, not simply the price behavior. Amazon China insists that the company does not charge fees other than commission fees.

As early as last year, Taobao Mall began to raise platform fees and margin thresholds, but because some buyers objected, the cost adjustment time with the delay. Recently, and a netizen exposed the Jingdong Mall and merchants signed "unreasonable clause" situation. Some people pointed out that this just reflects the possibility of Beijing East capital pressure.

In this respect, some industry insiders said that 0 of the line under the conflict has begun to gradually appear online. However, Analysys International analyst Shou in the Daily economic News (blog, Weibo) interview, said: "Although these things come out, but the next contradiction will focus on the various platforms, suppliers will choose more in line with their own development of E-commerce platform." ”

Repeat offline retail route?

However, all these indications that the current E-commerce giants for small and medium sellers have been in a strong position.

At the beginning of development, the dynamism and low charges have been considered the difference between the company and the traditional offline retailer. However, with the above incident, some people in the industry pointed out that many companies are currently moving towards Gome, suning model. Gome, Suning, Wal-Mart and Carrefour will charge a significant portion of their entry fees to suppliers who want to enter the channel. It is such a fee that many suppliers are deeply under pressure.

In an e-commerce industry, e-commerce and traditional retailers do not have much difference in nature, in stores or E-commerce platform to achieve a certain volume, the channel becomes the most important factor, the supplier is not the protagonist.

He explained: "There are often only one channel, but the volume of suppliers after the flow, so generally the big retailers occupy a relatively dominant position." "At the moment, Jingdong Mall is big enough to make rules," he said.

According to the "Quarterly monitoring of China's business market in the 4th quarter of 2011", published by the Analysys think-tank, the data show that in the 4th quarter of 2011, the Chinese trader market traded at 76.4 billion yuan, a 23% increase on the chain, and an increase of 80% per cent year-on-year.

According to the report, China's total trading volume reached 240.1 billion yuan in 2011, an increase of 133% per cent year-on-year, doubling growth again. Jingdong Mall 2011 of the year's annual sales growth of more than 200%, its general merchandise sales reached 5.24 billion yuan, to become 3C electronic goods outside the other major sales force.

Analysys International analyst Shou sent, to the overall turnover calculation, Jingdong Mall's department store business has surpassed the physical storefront mainly for the Cui department store, proving that the online department store retail has been equipped with the traditional retail enterprises to contend with the strength.

(Cao Yuanyuan)