Email marketing: preemption Mobile end!

In the past few years, if you've never heard of news about mobile interconnection, you may have gone to the retreat. The era of "mobile interconnection first" has come, and this concept has already been deeply rooted.

In addition, the report of the comScore2013 August showed that in the three months ending August, about 145 million Americans were using smartphones (about 60.8% of the mobile End market) and 3% per cent of data in May. In other words: Two out of every three Americans have smartphones.

It's worth noting that email is the most active application on smartphones-even more than the http://www.aliyun.com/zixun/aggregation/1560.html ">facebook" before the Web browser. This has great business opportunities for email marketing via smartphones, the most widely used device. However, email marketing has not yet hooked up to the mobile-Internet revolution. Most emails are still not good for reading and sending and receiving on smartphones. The buttons are very small, and users are forced to zoom in on the screen and browse through the entire message by sliding constantly, which is extremely inconvenient.

In spite of such deficiencies, there is much to be done in this area. The future belongs to the mobile terminal of the email marketing, the following seven tips can make you face mobile devices in the next email marketing effect optimization.

1. Get the user's trust

When you receive e-mail on a mobile device, the sender of the email becomes more important. What is the first thing you see when you open your Inbox? Yes, it's the sender. If users do not see who the message is from or trust the sender, they may not open the message and delete it directly.

If they don't open the mail, the next few suggestions don't make any sense. Getting the user's trust before sending the first message is a good start, but it's not limited to email. Trust can be obtained through social networks and other traditional channels.

2. Take a good look at the subject

As important as sender information is the subject of the message. The user may not know who the sender is, but a very strong, creative, or straightforward, descriptive topic will determine whether the message was opened or deleted.

3. Don't overlook Preheader

Sometimes also preheader called Snippet Text,prheader is the text above the caption picture. Especially on smartphones, Preheader is the first text to be seen after a message is opened. Do not use sentences like "read this message in a browser ..." In Preheader, you can set up a "Go" button, or even try some humorous sentences.

4. Make sure your "Go" button is big and obvious

This is an important step, and it is not limited to email on mobile devices. Make sure the "Go" button is big enough to be eye-catching. For smartphones, the screen size is small. The user may not see your "Go" button, and the button is too small to click, depending largely on the size of the user's finger.

Your "Go" button must be in the most important position and make it look clear, big and easy to click.

5. Consider responsive mail design

For different devices and platforms to achieve the best display effect, this concept in the production of web pages has been very common. However, the implementation of responsive design in e-mail has just begun. This is all the more important when more and more people start using smartphones and more and more are sending and receiving emails on smartphones. Creating a responsive mail template is technically more difficult, but your email service provider or marketing Automation provider may be helpful in this regard.

6. Add pictures

Most of the email clients on smartphones-including the iphone's native mail app-receive pictures by default. Of course, users can turn off the reception in their settings, but many do not. So when you accept a picture by default, it's critical to think about which images you're going to add to your email, whether you're a business-to-business or a client. So don't randomly put a picture in your email, but consider using something that is relevant to the content of the message, adding a funny, distinctive, and eye-sucking picture.

7. Note the position of the unsubscribe button

I believe many marketers have learned how to use the unsubscribe button. However, on a mobile device, it is important to consider the position relationship between the unsubscribe button and other links in the message. I often see the unsubscribe button and the "Go" button in one piece. A false operation can lead to a loyal customer loss.

All in all, the best advice for your email to be opened on your smartphone is to test all of these suggestions. After all, your target is not my client, best practice is how best for your customers.