Enterprise mail Marketing needs to improve its value

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous popularization of network marketing, a large number of enterprises have joined the network marketing team, mail marketing in the traditional marketing has played an irreplaceable means. However, now most enterprises do not really implement good mail marketing, because in the network era is a market segmentation era, the target customer base to be very clear, rather than do some random mail mass.

When your inbox is always packed with all sorts of emails, the first reaction is marketing emails, and the chances of opening them are small, and I believe most people will choose to ignore them. But as a business, you can be more intelligent in email marketing to ensure that every message is valuable. How to improve the value of mail marketing, we do lottery website Program Products mail marketing, generally from the following several aspects.

1, to help enterprises retain subscribers

The loss Subscriber is the important loss of Enterprise's mail marketing, considering the importance of subscribers, the rate of withdrawal should be regarded as one of the indicators of Enterprise's performance of mail marketing. In contrast, users send messages as spam or ignore them, and when users opt to unsubscribe, they should provide a simple fallback channel, which may also retain as many subscribers as possible. Through our lottery website program http://www.yikuyun.com/experience in the Mail marketing summary, found that the main reasons for users to unsubscribe in the frequency of mail, interest, quantity. If you let subscribers control these factors themselves, it will help to retain users, and give users the right to actively develop preferences, but also conducive to the enterprise to improve the relevance of the message. Another way to retain users is to give users the reasons to stay, such as providing valuable content, or as a mail sender, telling the user the reason why you are sharing the content, and giving special consideration to optimizing the mail subscription preference Center.

2, increase enterprise and user contact

Users do not want to receive your email and expect to receive your email for a variety of reasons, getting subscribers to choose a subscription preference would be better, compared to getting subscriptions from a social media channel that takes longer, and a mail subscription preference database can help you better access your users from other sources.

3. Establish Customer brand loyalty

User Subscription Preference Center is a great opportunity to influence the user's impression of your company, even if the user unsubscribe, because at this time, the user's attention is all here, seize the opportunity to make users feel your kindness, take the advantage of recommending your company, give users a good impression, to unsubscribe users, Increase future focus on branding and subscription opportunities.

4, collect valuable user feedback

Optimizing the Mail subscription Preference Center is advantageous to the enterprise's mail marketing management, through collects the user to unsubscribe the feedback, may help the enterprise to understand how to adjust the content, the frequency, the personalization and so on, as well as how enhances the mail marketing plan.

Marketers are often caught up in the tedious details of the subject line, visual effects, and copywriting of each email. They should, and just remember, email is just the first step in the consumer decision-making process. E-mail is part of a series of brand interactions, and marketers should focus on where e-mail messages should be sent to users.