Enterprise Network Marketing: Website optimization focus on market holding rate

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Website optimization to enhance the flow, ranking as the basis for the best search engine rules for the optimization of construction, but not all sites need to comply with this rule, such as: The optimization of the enterprise station, sometimes even win the ranking, but may not be able to bring high business benefits to the enterprise feedback. Instead, we should emphasize that the enterprise station do network marketing, website optimization should focus on the conversion of market holding rate, so that can maximize the implementation of the Enterprise station optimization effect:

One: The brand image of the enterprise

Corporate image whether in the marketing, or today's electronic business of the Internet, is always brought to the user the first experience impression, so even in the process of website optimization, the enterprise also first focus on the brand image. And how to shape the user's heart satisfied with the brand image? For ordinary netizens is actually very simple, good user experience is one of the biggest variables. Focus, professional product services, online customer service support, will be a series of information to tell users: I am a professional! In the invisible, the customer heart has already planted the foundation for you the Trust degree. On the other hand, in the site construction, there are some enterprises do not attach importance to the image of the construction, crazy to do rankings, and finally, even if there is a very good ranking, but its brand image is really unsightly, even users will be skeptical after browsing the choice to leave,

Second: Promote the Enterprise trust degree

Users in the network to eliminate the consumption of several well-known sites such as Taobao, Pat a class, I believe that most users are cautious attitude to spend. And how the SME station in the power of the tug of the game to earn a user's trust, but also from the side should be out of business station can not be ignored commercial value, can not improve the user trust of the enterprise station, will be eliminated in the development of the torrent. How to enhance the trust degree of the enterprise? One: The fact is the product, not exaggerated, not to depreciate; second: Professional contact: such as 400 telephone, corporate QQ, company fixed telephone, fax, corporate mail, and accurate contact address. Although users may not be able to make long-distance, confirm true or false, may only through QQ to communicate, but the important thing is "identity symbol."

Third: To meet the user's overall product requirements

Enterprise electrical Business To do a field, it is necessary to do a comprehensive improvement, so as to be invisible in order to stay more users, not easily stolen by others. Take "website construction" Company, to provide to the user is not only the construction of the site's program customization services, should include the type of association: website Construction Knowledge, as well as corporate mail, Web server, domain name registration, database expansion services. Or to provide a variety of user requirements for the product package, at different prices to face different corporate user groups. Generally speaking, if there are strong comparable differences between packages, and the price difference is not very large, the enterprise station will go to choose high-quality Services. Meet the needs of users, will firmly consolidate the market's basic holding rate.

Four: Do not benefit from the Enterprise station optimization

In the website optimization process, see a lot of Enterprise Station Day update hundreds of website construction information to attract the spider's sight, improve the site in search engine rankings. But the author here to say is that the search engine for the enterprise station, still very favored, do not need to update a lot of information every day will have a good ranking. Even if the content of one to two updates every day, will also get the search engine continued goodwill. And conversely, what about the content of the websites that have updated a lot of content? Presumably many stationmaster all know clearly, its most is false original kind of thing. Although some false original can be recognized by search engines, but after all escape from the eyes of the people ah. When users look at the relevant information on the site, read the head can not be the end, what kind of expression? The search engine optimization that takes into account the user experience, it is easier to enhance the user holding rate of the website.

The last binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: Enterprise website to do optimization, nothing more than two control: the company's image building, user trust, while taking into account the search engine optimization can, and generally speaking, enterprise station competition is relatively low, Optimization is also easy to many, really keep users of the enterprise, but also in the "service", rather than the stubborn search engine optimization.