Entry contention: app or mobile search

Mobile Internet new War start text/Mobile slot app mode, born so far, has come to a tipping point, the old island of the app is moving back to the "link." Link bridges are known as "portals". The word entrance, the connotation is very good, also catchy, Liu Ci-like spread and practitioners. One criterion of menarche is that more and more companies like to put the word "preemption" on their lips. PC era, the Internet portal has Baidu, Tencent, Ali, there are 360, micro-blog. In the mobile age, because it is still a free-for-all, we are really busy "seizing the entrance". Western scholars, Harod Bruno, in his book The Western Canon, divided Western literature into four stages: the theological age, the aristocratic age, the age of democracy and the era of chaos. If the order is to be inverted in four stages, it is also in line with the domestic internet history, of course, perhaps the same applies to the mobile Internet. In the iphone app model, the mobile internet boom is not a short time, and it even compresses the history of the Internet for decades. Of course, mobile interconnection is not only the continuation of the Internet, which also has a lot of "downgrade theory" under the guidance of "drip-type invasion of traditional industries" innovation. In addition to be sure, in the app rich so beauty today, the mobile internet "entrance", is also ready to show, I reveal the clue. One manifestation of the "portal" of the mobile internet is that apps, once a simple, one-stop service, will continue to add content and services that either jump as hyperlinks or share users through an open platform in app apps. For example, based on the micro-letter app, more and more rich, and ink weather home also appeared "Amoy" Word plug-ins, users click directly into Taobao, Day cat shopping page, users can buy directly. Behind the entrance, the end is the user's use frequency and the length of the contest, is the user's habit of competition. Apparently, apps such as micro-mail and desktop software have first, and they all have the potential to be portals--for example, Baidu plans to spend 1.9 billion of billions of dollars to buy 91 of its assistants. We call this app the "black Hole." It has the power to gobble up users ' time and energy and absorb other apps. Of course, you can also consider it as the PC era, Tencent QQ history of duplication. A possible future evolution of the app black hole model is that the Internet pattern eventually reduced to several giants of the struggle-Tencent from the electric business, security, travel, games and other industries to invest, binding enterprises, and Baidu, Ali is repeating the process, their main app may be like once the "grand box" like, will be as much in the app as possible to meet the needs of almost all users, one-stop service. and "Application black hole", one-stop service, different forms, there are traffic distribution "search engine" mode. Although the PC era through hyperlink jump form distribution of traffic and user's search engine in the early days of the app era, slightly outdated, but with the app explosion, the search engine needs will be revived. A case from a good doctorexample, confirms the search engine power Rebirth: good Doctor online, every day from the PC side PV is 9 million, from the mobile side of the request PV is 3 million. But in fact, a good doctor online development of their own app installation is 4.5 million, DAU (day active users) only 50,000, the creation of PV request is about 100,000 levels. Mobile side of the PV difference, the vast majority of mobile search through Baidu to bring. PC Internet age, three peak, Tencent, Baidu and Ali. Tencent is a "one-stop service" representative, and Baidu is a search engine representative, as for Ali, it is a mixed mode. The app black hole model also brace "search", except that mobile search is no longer similar to a traditional PC search-it will minimize user jumps, and thanks to Steve's app model for user habits, in mobile contexts, search engines are no longer just searching, It is service, getting. Mobile search and the PC era of search, not the same, about this, Baidu also has a clear understanding, Baidu has a slogan inside, called "only for mobile search is not equal to www.baidu.com." "Mobile search is not equal to www.baidu.com", according to Baidu's understanding, its mobile search app and the traditional search is indeed a lot different, there are maps, local information, novels, news and other content integration, these changes, we can also be understood as "box computing" an evolution. Its essence is to let the user "search can consume", no longer need hyperlink jump. For example, the use of Baidu handheld search is, search "KFC", KFC's booking phone line in the results of the home, followed by the location of the user based KFC distribution point, and again from the "Pudding discount" KFC coupons. In our view, mobile Internet portal, two modes: one is the app black hole model and the previous search engine, and the two most competitive potential is "micro-letter" and "mobile Baidu." Look at two of the Dark War bar, not long ago, the micro-letter 5.0 test version exposed the "sweeping" Street View and other functions, and mobile phone Baidu iphone version of the original put in the two-level functional area of two-dimensional code such as scanning functions to the front. Micro-letter 5.0 "sweeping" function, rather than "augmented reality", rather than the essence is "search", which is not surprising, Google can wear equipment collection products are "Google Glasses", according to McLuhan, "Google Glasses", is an extension of the human eye, and the search engine is the collective outsourcing of the human brain. Similarly, the smartphone camera is the extension of our eyes, it is essentially search, micro-letter "sweep" can be seen as Tencent low-key into mobile search. Speaking of which, we have to gossip about the rumors in the circle. The father of Zhangxiaolong, the most concern is not the mobile app of similar products, but Baidu Mobile search, rumors of his vest on the "mobile Baidu" a product. The remark remains to be confirmed., but it is reasonable. Last week, Baidu proposed to buy 91 assistants with 1.9 billion dollars, and the war at the entrance seems to have begun.