Eric Liu Longtao: On-demand payment bearing electronic payment development new highlights

2005 is China electronic Payment opening official year, 2006 is the Electronic payment shuffle year. This year to get rid of the simple payment gateway for the business development model of bondage, at the same time, in order to continuously upgrade their core competitiveness in the fierce competition, avoid the irrational price war due to the homogeneity of the payment products and services, the major payment companies are developing business models, innovative products and services, Actively guide and nurture the vast number of users and merchants to spare no effort.

The study found that China's electronic payment is based on the gateway payment-oriented enterprise application gradually to the industry to pay the demand-orientation characteristics of the development of the industry, the 2007 China's electronic payment development trend is on demand, to pay the market demand diversification based on on-demand payment has the following characteristics:

Payment Platform Diversification

The multiple payment methods, such as online payment, telephone payment and mobile payment, will become the future development direction, and the diversified electronic payment method can not only improve the user coverage, meet different payment demands, but also increase the sales channel of the merchant and satisfy the different purchase demand. Therefore, the payment enterprises should provide a wide range of consumers with a support for the internet, mobile phones, fixed and PHS payment carrier of the diversified payment platform, integrated online, offline a variety of payment methods, so that consumers through different payment terminals and major merchants free Unicom.

Value-added Payment services

"Pay + value-added" service model has been widely used by major payment enterprises, but the lack of the payment itself embedded into the development of specific industries, the full use of their own resources, to provide more value-added services to merchants, with industry characteristics of the payment model. The value-added of future payment service can not only solve the payment problem for the enterprises in the industry, but also provide the enterprises and merchants with the opportunity to optimize the business process and improve the service quality, such as helping the industry enterprises to go electronic, improve the brand image of the enterprise and assist the merchants to promote the market.

The requirement of payment is traditional

With the rapid development of electronic payment, payment demand is no longer limited to the Internet industry, but the penetration of the traditional industry, more and more traditional industries began to move towards E-commerce, such as education, publishing industry and tourism industry, they all need electronic payment support, in order to build a complete e-commerce cycle chain. Therefore, the payment enterprise must take the traditional industry's payment demand as the guidance, tailored for it to suit the industry development characteristic, has the high expansibility and the compatibility payment product and the service.

Iris Market Consulting analysis that, with the consumer's electronic payment habits gradually formed and industry enterprises themselves to the demand for electronic payment, the development of China's third party electronic payment enterprises in 2007 should be put in specific industry applications, to achieve on-demand payment. This will inevitably require third-party payment enterprises to understand the payment needs of various industries, according to industry characteristics and development characteristics to plan the corresponding payment products, targeted to help enterprises and merchants to use electronic payment mining new application value, to provide mature, adapt to the characteristics of the industry application of payment products.