Ethical and legal responsibilities of search engines (Part I)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last night 20:00, point stone interaction through the MSN Group with more than 30 netizens for one hours of free interaction, because the beginning of the scene once out of control, the back had to separate with the online guests on the "search engine ethics and legal responsibility" for the exchange. This article is the upper part, the main answer to the search engine is not a plots, search engine game rules and black-and-black operation of the two issues.

Topics: The moral and legal responsibilities of search engines

Moderator: Point Stone interactive stone

Invited guests: Zhaofujun, lijunhui0602, Zhang Yi, Cao Jizong, Foolish Sword

Guest Highlights:

Some search engines can have today and are based on users. Users are also likely to abandon them, just, socially responsible search engines will be accepted by users.

The rules of the search engine are not published, how can you tell if it doesn't follow the rules?

Search hegemony is just a moral discourse, I feel if it can be raised to the monopoly level, it seems more meaningful to explore, 13th Cnnic announced Baidu has been in the domestic search market occupied 60%, has a monopoly advantage, if abused this advantage and market dominance, on suspicion of monopoly.

Only a public or public good, or even a government or non-profit provider of search services, can sweep away the so-called cyber hegemony.

Search hegemony exists because the search service is commercial.

The media must first guarantee neutrality, notarization, to search engines, it means a natural sort of notarization, navigation accuracy.

I feel as a site has the right to refuse to be included in the collection, at any time can be asked to delete search engine manufacturers included, but the general collection will not be included in the loss, the contrary will also bring the promotion of benefits, so not to mention infringement.

Is the search engine a plots?

Host:

I wonder if you have the energy to deal with this side?

OK

Cao Jizong:

It's OK

There's been a conversation.

Host:

Over there because of the rise of the freedom of the word, leading to the other people began to send, so the more chaos into a free discussion area

Zhaofujun:

A little, too much talk, too slow typing.

Host:

Don't be afraid to say it with your mouth. Then we will continue our dialogue here. First of all, we would like to ask experts to answer, the search engine is not a plots, or public products? In fact, we have already mentioned, many netizens also expressed their views.

Zhang Yi:

At present, it is a plots.

Host:

If it is a plots that means that the search engine has the right to arbitrarily modify and delete search results, we do not have a way to him?

Zhaofujun:

For Baidu, Google, Yahoo and other mainstream search engine manufacturers, each has its own search engine information collection, capture, sorting technical rules, these are undoubtedly should be respected. But because the search industry's core profit model is the keyword ads, and advertisers ads are based on the existence of huge flow, and the flow of what? From the vast number of netizens to search engine query information convenient, accurate, impartial recognition and dependence, to some extent, All of the ICP in China for Baidu search engine for free work, search vendors are emerging, become a super media, the credibility of natural essential, and because the search manufacturer itself is not engaged in the production of original information content, itself can not be such as Sina and other ICP-like arbitrarily censored, modified, Edit the results of the search, that is, search engine search results should not be a plot, a search engine manufacturers will rotate the "gyro."

Why do we force Baidu?

Host:

Today I read an article, the author said that we do, is not to push Baidu into the media, and then to restrict him, how do we see?

Cao Jizong:

In my opinion, Baidu is already a top network media above all websites, at least I personally feel so.

Zhaofujun:

Baidu is now in the media, like Google, AFP, and so why v. Google, is this reason.

Zhang Yi:

In fact, there is no need to fear a service provider. Whether it's a media or a search service provider.

Zhaofujun:

Baidu and other search engine manufacturers are engaged in a minimum cost, and there is no legal responsibility of the media industry.

Host:

So what are the responsibilities of this kind of search engine? Both legal and moral can talk.

Zhang Yi:

Some search engines can have today and are based on users. Users are also likely to abandon them, impartial and socially responsible search engines will be accepted by users.

Zhaofujun:

The media must first guarantee neutrality, notarization, to search engines, it means a natural sort of notarization, navigation accuracy.

Host:

So this is just, neutral, from a legal standpoint, and considering the actual search engine, what do you think should be reflected in those aspects?

Zhang Yi:

The starting point of public and neutral is to not infringe upon the interests of others.

Zhaofujun:

On the one hand, the need to open detailed search crawl, sorting, delete rules, can be detailed more detailed, on the other hand, the establishment of complaints, complaints channels, and can be truly carried out, rather than simply display customer service.

Host:

Search engine is a special product, the product belongs to a company developed and owned, then he is the product of the rules of the formulation, when this product becomes a part of life, such as market share over 60%, then whether this product should have public properties, Whether all actions should be subject to certain constraints, legal experts how to view the problem, in addition, the search engine rules are set by the manufacturer, then you are deleted or how, if from the legal point of view, such as you have been deleted, manufacturers say you regulate the rules, the rules are not public, the law is difficult to solve it, This is what our distinguished guests have just mentioned.

lijunhui0602:

I think there are three main bodies, two legal relationships.

First, the relationship between the user and the search engine, they are a search service or navigation service relationship, users to the search engine issued search requests, search engines according to the user's request in the network to find matching pages. Second, the search engine and the owner of the Web page search between the legal relationship, the legal relationship, the owner of the Web page is active, that is, web owners can refuse or accept search engines and other search services to record. Search service providers to record can pay or unpaid, this is the Web site owner and the search service to negotiate content.

Zhang Yi:

This is currently a black box operation, in the law can not be resolved.

Game rules and Covert operation

Host:

In fact, what Zhaofujun mentioned just now is the first

Zhaofujun:

Yes, the law of seeking a contract without formal law

Host:

Then in the pole Baidu incident reaction a problem, even if Baidu has rules, he himself is not necessarily followed, how do you think? are search engine's intervention in search results legal or just looking at search results?

Cao Jizong:

"Baidu has the rules, he does not necessarily follow," there is another one is that these rules if not thin, everyone looked at some understanding of the differences between the place how to deal with this?

Host:

Because search engines always emphasize their intervention is to improve the quality of search results, is for netizens.

Zhang Yi:

Baidu's rules are not published, how can you judge not to follow the rules?

Host:

We are not necessarily targeted at Baidu, but for most search engines.

Zhaofujun:

If there are rules, the rules of interpretation are generally interpreted in a way that is not conducive to the rule-making side.

Cao Jizong:

If the site is deleted, how do you know if it is a violation of the rules or why?

Host:

In fact, I personally think that the search engine should first publish its own complaint mechanism to ensure that the procedures can be supervised.

Zhang Yi:

So, for the deleted site, you simply do not know the real reason for the deletion. is a black-house operation, such a search engine will be the market and users abandoned.

Zhaofujun:

If the search engine has rules in advance, when the search engine deletes or masks, it is necessary to invoke the rules expressly, stating that the deleted person violates those, and gives the prior notice, giving a certain period of defence and opportunity.

Zhang Yi:

Just like 37,211, dispute sentient beings.

Host:

Just now our Netizen mentioned: if the publication of a site cheating violates the rules, will it infringe the right of reputation? Because you are not the law after all, can not be used to describe the language of cheating.

Zhang Yi:

No. A simple cheat is not a violation of the right to fame, and search engines can come up with evidence of your cheating when necessary.

Zhaofujun:

What is needed now is to require a large search engine to make its own search rules public, to facilitate supervision, while exercising the power of self setting, must be open, impartial, prior proof, notice, and leave a defense mechanism.

Host:

Business ethics We are still more general, you study the law can explain the Chinese business ethics basically refers to those things?

Cao Jizong:

In order to solve the problems between webmaster, netizens and search engine, I suggest that we can establish some mechanism: delete notification mechanism, website rectification Mechanism, website report mechanism, website complaint mechanism, website error mechanism, etc. This mechanism can be drafted by civil society organizations, while the establishment of regular dialogue with search engines to promote together.

Zhaofujun:

Make open rules on your own, and when there is no supervised subject, everyone is the subject of supervision.

Cao Jizong:

Zhaofujun said well, by the Netizen to jointly supervise, is the best supervision.

Zhaofujun:

The simplest is that I can always vote against it with my feet, the most original way of supervision. The original is often the most useful.

In the end, click on the lower part of the reading: