Evaluation before the establishment of the station plan

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This article refers to the various web site evaluation, not for short-term traffic stations, not non-profit public welfare stations, nor value transmission stations, but for the purpose of profit based on brand culture construction. Therefore, we need to do an overall assessment of the external, to themselves, the cost of the analysis.

Market Assessment

Whether it's a site in any field, consider the market in your area. The current market to do a statistical analysis and evaluation of their own to do the site to meet market demand (market saturation, acceptance, whether there is a blank), whether there is a user base. 37 Network to do a full market research and evaluation, in order to better subdivide their own areas, further positioning themselves.

Outlook assessment

Even if a certain industry has a certain market share, we have to do the corresponding site to consider the future of this market, is Ming is dark, is to nurture opportunities or bleak prospects, in the Web site growth process is expected to cope with changes in the market prospects. Because the website construction, the promotion, the marketing operation belongs to a comprehensive medium and long term process, but the market situation is changing rapidly, if does not do well the prospect appraisal, very likely painstakingly does the website to be eliminated quickly, this will waste too many human and material resources.

Positioning evaluation

Positioning yourself is very important, but also more difficult. Positioning good words can be more than Ii Penrau, but positioning themselves is not easy, very easy to be interfered by various factors, and self-diagnosis analysis will make it difficult to objectively correct evaluation of their own. 37 network recommendations to understand the market and prospects for the development of the premise, and then on their own side of the situation (strength, refinement of the field, financial, human), in order to do their own site to do a good job positioning.

Opponent evaluation

The assessment of competitors, mainly consider the strength of competitors analysis, spending, competitor website analysis, competitor's operational evaluation. Competitive analysis done in place, more to do the opponent evaluation, can be a large extent to avoid detours, reduce by competitors to eat or suppress the odds.

Profit assessment

The profit model is the first consideration. Many websites, including the domestic famous website profit model are not very clear. Because as a commercial nature of the site (to make money), if the profit model does not consider good, will directly restrict the future development of the site. If there is no VC support, if you want to do small and beautiful or vertical web site, then we must consider a good profit.

Flow Assessment

The most basic thing to do is to enhance the value of Web site traffic. The website traffic is not good to do, but once the value is very big. This is to assess the site traffic, the size of the problem: not to do the site has a lot of traffic, and not much of the IP of their own site can handle it. But some people will ignore a situation, that is to have the flow of what will have, and forget the flow of the conversion problem, or consider the profit model, but in the later to increase the flow of the discovery and the previous plan is not suitable.

Cost Assessment

Market research, analysis, competitor analysis, is to spend time and energy work, and website construction, maintenance, operation is the cost of financial, human and time projects. The budget cannot be unlimited, so it is necessary to make a cost assessment. So 37 network think to reasonable compress cost, avoid unnecessary expense and waste, let build station and operation benefit maximization.

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