Every customer VT Marketing micro-innovation detonated summer T-shirt market

In other traditional brands are still busy for the winter surplus clothing discount, the beginning of April, where the customer-prudential products with 120 designers launched the 1500 printing VT Hot online, pricing still for 29 yuan.　　It is understood that VT continued last year sales of the hot state, many products have been in short supply state.　　After the 2010 summer experience, where the customer sincere products to the T-shirt market has a more in-depth understanding, this year, whether from product design, page presentation to promotional activities, micro-innovation everywhere, coupled with the user good interactive means, a launch, then detonated the summer T-shirt market. Play the network advantage to take the lead in the market as early as the end of March, the first batch of VT has been officially online, than the expected April 1 days earlier, in other traditional brands are busy for the winter surplus clothing discount, VT has been in the front.　　Compared with 500 patterns last year, the number of VT designs has doubled 3 times times this year, reaching an incredible 1500. For the general clothing enterprises, a single quarter of a single category to reach such a number is unimaginable, 1500 although it seems to be just a number, but when you imagine to tile it on the ground, or hanging on the wall, and then imagine how this will be a spectacular spectacle, like a vast ocean.　　How to solve these 1500 digital display and presentation, is where the customer prudential products this year, the first issue of the VT battle to solve. The direct presentation of illustrations. The biggest advantage of E-commerce is the Unlimited network space, header rotation focus map, directly to the latest products and the latest topics in the most concise and most direct way to present to the user. Popular single and the latest arrivals and sales directly related to the column, the product is directly displayed on the page, user-friendly click to buy. For some searches and classifications, this year where the goods also made a very meticulous division, in addition to the header 10 columns, in the focus of the map set by the style, according to hot words, according to the trend, by color classification, users can according to their preferences and needs, the corresponding search.　　Home also for all popular patterns specifically designed the "Hot map" column, convenient for the user only want to see the picture. Static and dynamic combination of three-dimensional rendering. Every guest T home right this year added a dynamic scrolling label, which rolling all are related to T-shirt hot words, humor, love, plaything Shangzhi, collective nostalgia, the mood for years, Meng, you are sad, there is laughter. Each label is a description of a class of VT, and each tag is a popular word. Below the label is this year's "Every Guest career survey" of the theme of the video, content throughout the professional theme of the design, simple and interesting. This is also following last year's canvas shoes and down jacket, where guests for the hot push single shot another very special theme virus video.　　Up to now the number of viewers has exceeded 150,000. Main Open design team multi-theme fusion fashion culture T-shirt products are indispensable in the summer of the clothing category, in the T-shirt itself is difficult to have more out of the premise of design, personality, fashion, fun, tidal pattern design appears to be especiallyFor the important, every guest this year 120 designers of the task is to let these ordinary VT full of individuality, fashion, become extraordinary, vancl in these fashion and add so a little literary style and small fresh, so that the trend and cultural concept of harmonious coexistence. In the conceptual theme that Van T has launched, including the "Gui of the World" "Killer Rabbit" "Every guest occupation survey" so full of childlike original animation theme, "Literature books" "City Series" This cultural theme, there are "Spaceman" "endure series" This kind of unrestrained style of a slightly irrational theme. In the concept of the next door to the trend of classification, but also includes "sweet and Lovely" "Street" "retro" "European and American" "Cartoon" "China Wind" "Japanese" and so on almost all trends in the key words.　　T-shirts are classified from different angles. "I look at you from the peephole." You are also looking at me, the eyes are a little lost, and sad. "I like to sit on a man's Ferris wheel and then look at you on the ground." In the beginning I left you, and then slowly come back to your side. "It's not just a gesture, I'm prepared to be full, you?" "Swing the sleeves, don't take a cloud, but stop a taxi." "It has my first love, Dream, curse, treasure Map and the endless running of the fleeting." ”...... These are either sour or unreasonable or small fresh text description, as a design concept placed under the product description, some are from the hands of designers, more is from VANCL staff Xiao Li's wisdom and inspiration.　　Each description is like a small one, where the guest tries to convey the story in an abstract pattern to the user through a brief more than 10 words. This year, every customer-prudential products with nearly 120 designers have cooperated, among them are well-known cartoonist Nie Jun, Agui, Jian Yi, Zhang Small box, illustrator Mayu, Ma San, Shang Tianhua, designer Quark Cao Vic, Christine Wu, artist chimney, high 瑀, college students Huang, Yanghui, but also including photographers, art editors,　　Teachers and many other professions and fields, and even foreign designers from Japan and other areas. Vancl's idea is that the civilian is fast fashion, is the people's fashion. In every customer-prudential platform, freedom, mutual aid, sharing, the internet spirit of the unbounded is the only leading, whether it is well-known designers, or the nameless grass-roots designers, fame is not important, the work itself determines whether the user is willing to pay for the purchase, which to a certain extent to the grassroots designer is also an incentive. At present, the Central Academy of Fine Arts Students of the Huang, with the cooperation of a little accident, his work in the United States empty online just be VT responsible to see, and then have the next cooperation, he designed for a few T-shirts at present sales and evaluation are very good.　　Nie Jun is a big figure in the Chinese comics industry, because of the rabbit chivalrous "Good morning, Loch Ness", "Lost Man" and other works of fame, he evaluates his cooperation with Van Gogh is a "business and cultural combination of the model", he likes the story of enrichment and adjustment, hope through the T-shirt this form passed to everyone. In order for users to understand more directlyDesign and designers of the Association, VT's homepage specifically opened a designer's section, all the designer's profile and works are present in the column page. In the purchase page, the product map is also designed to include the designer and profile of the logo. Undoubtedly, the designer is an indispensable element in this T-shirt battle.　　VT is also trying to integrate the designer resources to systematically comb and plan the products and brands in order to launch VT as a cultural symbol and tradition in the future.　　Innovative marketing approach to increase user interaction 1500 patterns do have a very imaginative and impact, but how to be in the long T-shirt sales season has been to make users full of purchase desire, how to make browsing into viscous, this year VT in the marketing also quite moved a little thought. The latest arrivals and imminent arrival in VT's home occupies two important positions, VT this year's 1500 pattern is not all of a sudden all on-line, according to the pattern theme of different, VANCL according to a certain period of time the rhythm of the new. Many good-looking patterns are placed in a prominent position, but the "imminent arrival" of the red label, can not buy, you will feel itching? Will you see it in two days? I can't buy this one. Do you still have to go back and look at the others? Would you think, "It doesn't matter if you buy 29 more?"　　To "Every Guest Occupation Survey" series, for example, most of the patterns are "imminent arrival" status, no accident, this series of estimates will be introduced during the Labor Day, the occasional occasion. Vancl Each of the VT is not unlimited supply, selling money easily broken code and out of stock. So every time the new model, you can always see a lot of users immediately under the order to avoid broken code and out of stock. Not long ago, a white-collar Miss Zhao, fancy a VT, open the page when the size is still complete, but after a few minutes to buy, refresh the page but found that she wanted the size is gone, Miss Zhao was very annoyed did not earlier orders, but at the same time she did not turn off the page, but continue to browse other styles as a substitute.　　This fully explained that in the premise of many styles, some models out of stock break code will not affect the buyer's purchase behavior, they will quickly shift their attention to other styles, but the premise is that there are enough models for their selection. The perfection and innovation of the socialization function is also an important point for customers to catch users. E-commerce Web site socialization is not nothing new, user reviews and evaluation, scoring, user sharing, SNS website recommendation, invite friends and other social functions have been very mature, users buy products will refer to the majority of other buyers from the evaluation and advice, which for product quality, The measurement itself can even directly affect the purchase of other users. Every customer sincerity product this aspect page already quite perfect: color, size, thickness, softness, weight, breathability, basically includes all product attribute. Hot topics, the recommendation of the popularity of a single product is helping users to transform information search into information push, which is to simplify the user shopping process, shorten shopping time, enhance the user experience an important way.　　In addition, a series of promotions and interactions have been launched for this year's VT, for example, the mobile phone client's try to win cash award activities, where Sir Network launched the "I call every guest T play T is a gift" activities, which contains a series of user activities, such as building, and the game of fun and rewards fused together, Increased user stickiness, retaining a lot of fan fans. In addition, Sina Weibo VANCL fan group also aimed at VT's 29 Yuan Price planning a series of activities, and netizens in micro-blog interaction is very happy, more obvious Van E-commerce company in the network marketing advantage.