Everyone company to explore big data B2B business

Is a social networking site is also an advertising media; is the old college students doing business Internet Xiang 饽 饽, but also today's big data marketing exploration of the new army. After the company decided to refocus the positioning of the youth group at the end of last year, everyone has re-made a speech on the young consumer market recently, but the strategy has become a big data B2B business of marketing alliance.

"Young League" came into being, as the first marketing alliance dedicated to exploring the consumer market of young people, everyone chose to work with third-party professional marketing agencies and advertising agency companies to further establish relationships with many "young people" Brand advertisers to build a cross-industry diversified marketing support platform.

In the usual sense, Renren, Tencent and other social networking sites to use advertising, games for revenue, only the user to make an issue, is a typical B2C (business-to-user) business. However, with the hot big data concept, companies including Tencent, Baidu and Ali focus on big data in one go, and on the other hand, extract effective resources to promote their own business development. Another important direction is to open big data to third-party enterprises, Seek B2B joint marketing opportunities. Companies that focus on young people such as college students naturally do not want to miss the latter.

Chen Yi Zhou, chairman and CEO of All People, pointed out that the population of young people aged 16-26 in China accounts for 17% of the total population of China, reaching 225 million. By absolute number, it has become the fifth largest country in the world with educational level and urbanization As a result, the consumption power and decision-making power of this group have also risen rapidly, and the huge business opportunities exist in this population that has not yet been completely detonated.

And relying on more than 51 million active users, Everyone happens to have access to the most comprehensive information on young people in China and thus have the potential to tap into the big data that young consumers are spending, and to extract, share, analyze, and utilize these data It is the meaning of "young league" as a marketing alliance.

It is reported that before the "Young League" summit, everyone has organized a number of "young face-to-face" series of activities, everyone by virtue of the school's influence and penetration, led dozens of brand advertisers into the country many Famous colleges and universities have a more realistic and vivid understanding of the consumption level and consumer preferences of young people.

Through the survey of all companies found that college students nowadays living expenses far exceeded expectations, "95" students have reached 1,500 yuan per month living expenses. University students generally view the cost of living - 800 yuan is a destitute households, 1,000 yuan is poor households, 1500 yuan just out of poverty, 2,000 yuan well-off, 3,000 yuan rich. And, in the purchase of such high-priced consumer products as cosmetics and cosmetics, digital products, college students will not be subject to living expenses, but will apply for additional financial assistance to their parents.

Young people in the family to buy appliances, cars, decision-making influence has also increased dramatically. Surveys show that more and more young people are important decision makers in home car purchases. From the screening of the car brand to the selection of the final model, most of the members are responsible for the young family because they know the Internet more and are better at information search.

For college students, recommendations from surrounding students win more of their trust in the product or brand, triggering purchases, while professional advice from so-called industry experts in TV commercials or web-based videos does not have much to do with them. Visible, brand if you want to open the market for young people, word of mouth marketing is still one of the key. "Everyone said the company, after these young consumer data is only for everyone, or sporadic with advertisers research, but in the future will Joint "Young League" members, systematic analysis and utilization.