Examples of detailed mail marketing needs attention to the details

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Although the current e-mail marketing is gradually desolate, the era of fanaticism seems to have long been history, but it is undeniable that the advantages of mail marketing is still some other promotional methods can not be replaced. The first is low cost, dozens of yuan to buy hundreds of thousands of email address, a few hours can be all issued, from the product marketing point of view, 100,000 mail 10 target customers are also a very high return, at the same time, for the webmaster, this is also a rapid increase in the number of Web site visits an alternative method. But with the increasingly mature mailbox anti-spam technology, now basically mail mass will be sentenced to spam. Of course, if you can cooperate with the mail service provider, this kind of mail will be smooth and decent appearance in the user's mailbox, if you can do with the mail service providers to do such cooperation is of course the best.

Aside from the technical details of mass mailing, let's talk about how to use the message content setup techniques. First, it is the 1th step to send a user's mailbox smoothly; The user opens the mailbox to see the topic and then click to open the mail is the 2nd step; After opening a look is and their irrelevant advertising mail, is to continue to see it, or directly off or delete it, this is the 3rd process; The person who continues to browse is able to click on the link to enter the site smoothly this is the last step. If any one of the above links appear in the circuit breaker, can not achieve the purpose of mail marketing.

The author recently received an ad mail, although the mail title some qj eyes meaning, but its practice is a place to learn. Under normal circumstances, I received the ad mail just look at the message header and sender information directly determine whether to see or not to see, at most is not clear what is the message when the message opened, and finally deleted. But the title of this email I said here looks strange, I opened the mailbox to see the "fw:xxx" word, and then look at the sender's email address, as if I did not send him an e-mail ah? So open to see what (the 2nd step smoothly through, but a bit of the meaning of the crooked), suddenly suddenly realized that it was advertising. It's a very Q page, so I didn't close it immediately (the 3rd step passed). In addition, its language is also very unique, not the wangs buy melons, puff that kind of hawking style, and more like a neighbor aunt talking to you. The theme is also very interesting, here I take a screenshot of the middle section to share with you, see how it is set up (see the figure), it actually helped me register a member! When the mouse is still in the middle of the page to move, you will habitually fall to the middle of the big "now landing" position? So I remembered the code, Follow the link to go in, anyway, this email success let you reach the destination, as for the deal, that is something. However, here, I feel that they have a message that I think is not perfect is the use of "completely free" four words. Now the netizens like free, but plainly is free to let people unconsciously and some do "free" activities of the swindlers associated with!

In a word, the above practice is worth learning and thinking. Although not very clever, but very practical, can be said to be very serious, as long as you can firmly grasp the above 4 steps, will be able to achieve the ultimate mail marketing. This article for original manuscript, A5 webmaster net www.admin5.com starting, reprint please keep link www.cf2345.com.