Excellent network CEO Shangming: D1 Excellent network Open is a good business

In the past 56, the development of the electric business is like a roller coaster, when the most people are silent. Recently, the reporter visited a number of old electric businessmen, found that many experienced the climax of their venture again, so the introduction of the exclusive "billion three questions" special column, to show the new starting point of the elderly electric dealers. The following is the establishment of the 10-year long D1 network CEO Shangming and reporters interaction.

D1 Network CEO Shangming

Reporter: Now everybody does not do open the platform, why D1 network still want to turn from self to open?

Shangming: There are two main reasons. One is that the business model I am in now requires me to be open, over the past two or three years I have been trying to do their own brand self-made clothing platform, and other clothing platform is different, we follow the clothing collocation, clothing style to build pages and catalogs, the average number of each order with the purchase of 2.5 pieces around, we have a brand called "Small Liche", is the collocation and the best brand style, some fans a single order to buy 8~10 pieces. But this pattern needs to keep on the new collocation, the new style, a company to play with do not play together, so we want to take hundreds of of thousands of quality merchants to play together.

The second reason is that we have the conditions to do so, the site daily average PV over 1 million, daily UV20 million, both brand experience, but also operating an open platform experience.

Reporter: I remember this is your third transformation, 2003-2009 years you do a comprehensive category of proprietary shopping platform, 2009 adjustment for the beauty apparel shopping mall, 2012 only to do the self brand, now again into an open platform, because every step is difficult to go down?

Shangming: 10 Years of entrepreneurship, we have seen many fallen peers, each step of the adjustment allows us to survive in a changing environment. Last year we had a daily average of 3000 orders, at the peak of more than 10000 orders, if we are not open now, in the open as the mainstream of the current order will be gradually reduced, will eventually be marginalized, even if the small business is still good, but in the next 35 years will be the big platform to squeeze out.

Reporter: This is a difficult road, Macaulay also tried your current route, unsuccessful. And now there are Jingdong, when, suning and other large open platforms exist. What are you going to do?

Shangming: There is a sell scarf merchant and we said, a number store so famous, every month only sell a few scarves, you can sell how much ah. We said, do you know that Wal-Mart still sells books? But not a small bookstore. So big platforms can't eat all the markets.

Moreover, the big platform has the big platform the question, for the consumer, needs from innumerable similar goods difficult to make the choice, the consumer in the class Head page rarely has the patience to turn over five pages. For the merchant, our own brand has also been to other large platforms, the biggest experience is-they have a higher level of our reserve requirements, but regardless of our lives. I remember taking part in a big platform group purchase last year, and they said that you don't have less than 2000 items in stock. As a result, we only have more than 800 stocks, and then made 1500. The number of the last group to say you are surprised to buy more than 200.

Therefore, other platforms are the pursuit of large sales, low-cost, low profit margins, large inventory, desperate competition between businesses, the final winner is the platform itself. And we want to create a relaxed and win the platform, do not drag the merchant into the inventory trap. First, the use of technical means, their own set of software will also be used in the future, to provide merchants with inventory turnover tips, reserve the amount of tips. The second is to protect the principle of investment, consumers can be in accordance with a variety of styles, materials, different stature, different occasions to the satisfaction of the choice of clothes on the line, will not be a huge investment, will not appear similar style too many merchants.

D1 network will be a dress with the bright spot of the open platform, now girls like to see fashion magazines, to appreciate the model in the dress, but fancy after no place to buy, and we both teach people to wear clothes and direct orders. If the majority of customers can accept this model, then D1 network Open is a very good business.