Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
In March this year I went to a company to take over the website of the network promotion work, before the company found that the corporate website Google is also normal, but Baidu included only the first 1 pages, by looking at the home page source code, found that the site was originally inserted illegal links. The original site was punished by Baidu, I know this work with a certain degree of challenge, previously from the forum only to see Baidu K Station recovery included in the technical articles, but never try to restore the work, because it can be restored to my time is still an unknown number, fortunately there is also a home page included, not completely by K, So I took the job.
So from March 20 onwards, I began to optimize the site's work. Originally this website has been by other website optimization company to manage maintenance, enterprise personnel just get the backstage login account to update the content of the website, and no actual website management. On the first day, I went to the space provider to retrieve the FTP landing rights, to ensure that they have the right to modify the Web page content source code. So I see the source code of the site, because all the pages contain a bottom.asp file, this is the embedded illegal link file, all the pages of the site to point to a number of third-party sites, these sites are problematic, so that Baidu will be the site levy penalty. So I delete the code the first time, the illegal outside the chain to eradicate. In the back of the time, what I need to do is to add the site to the original articles and links to the website. The method is so simple, learned SEO understand, but the process is intriguing.
First of all, say a website original article. In addition to the original articles on the site, I am not like the forum said the daily update how many articles and in the specified time update, one of the products on the Enterprise website has already uploaded, temporarily no new products, the company's news is relatively limited, so I was 1-2 days in the Web site to publish an original article, The content is the product application and some industry news. As the industry's news has real-time and extensive, a news is usually in the large industry website published, and then also in other major industry sites reprinted, if the opportunity to reprint is included in Baidu will be reduced, but will be considered as collecting station. So I added at the beginning of the article "read the article" and at the end to write some "concept review", and then published on the website, although not original article, but also has its own content, increase the readability of the article, spiders will not let go. In the application of products, I collect products on the Internet application articles, simply from technical terminology to explain the product, add original articles, add the site's included page with, this can be queried by Google's included page to understand the situation.
Second, add the site outside the chain. Now from the forum to see a lot of SEO personnel every day to the forum busy adding outside the chain, this is a chore. But I did not do this, I mainly through the blog and trade website platform for the chain, during the period only published 2 articles with links to the forum. As an enterprise, with the advantages of products, in this aspect of the optimization of trade platform is the best choice, I register a trading platform account, first fill in the company's situation plus the link to the site, and then add 3-4 product introduction and the Enterprise link, after a few days can observe whether Baidu included these pages. If the Baidu is included, you can rest assured in the above more new products, this kind of trade platform, the general weight is relatively high, and some platforms under each product will automatically take the enterprise's anchor chain connection, direct link to the corporate website, is a rare platform. In the blog aspect, originally I was Uses Sina's blog, publishes 2 articles every day, releases some industry news, the product application article, the company's news, anyway is the blog content may own to think. Note that the number of blog posts is best in more than 500 words more easily be included in Baidu. Later, I tried to reduce the frequency of the release of 1 days or 2 days to update the blog, because the articles are not included in the article is not a function, it is better to concentrate on the preparation of articles do have included, so that more than blindly to do will be more good, but also save time.
In this process, because the need to optimize the Google rankings, I still will be the title of the site, keywords, descriptions have been modified, because the previous title is only the company name, keyword is not prominent, the rankings are very unfavorable. Because to update the content, a little bit of the structure of the home page slightly to make a small change, then people who understand SEO will know, so easy to lead Baidu home snapshot does not update. Yes, because of this, Baidu's snapshot stopped. But because the enterprise has been punished by Baidu before the home page, so the optimization on Baidu has no meaning. Because the company's products are mainly sold abroad, most of the customers are using Google search engine, can only be one side to optimize Google, while waiting for Baidu recovery.
Waiting for Baidu recovery period, I use the Web site analysis tools to observe Baidu Spider visit every day, in the deletion of the problem code, the number of visits gradually increased, from the beginning of more than 20 times, raised to 50 times; Google's visit also increased from 10 times a day to more than 20 times a day, and then a maximum of 100 visits. Interestingly, on April 12, Baidu included from 1 display as 9 pages, I was very happy that the resumption began, but after the site command, the show is still only 1 pages, although some disappointment, but there is an increase or a good start, now think this may be the harbinger of site recovery. On April 20, I registered Baidu Webmaster platform, through the background I see the site has index, and is more than 100 pages, I understand that the site is included in the article is Baidu, but temporarily not released and Seoul, it seems only patiently waiting for Baidu, the process is really difficult, because I do not know when to end. Saturday, May 19, when again with webmaster tools to view, surprises appear, Baidu site included in the page out, there are more than 200 pages, and can use site command to detect the site's collection. Through the calculation before and after, restore the site included time of almost 2 months, during which I through the visit log to deepen the Baidu spider understanding, now the next step is the site snapshot update. Now the page inside the site has begun to release, I believe that the time to update the snapshot is not too far.
It is surprising that the site on May 25 (Friday) again appeared to be K phenomenon, restored to the original only 9 pages included; on May 26 more appeared only the home page of the situation, I am worried about whether the site is not resumed normal recovery, but Baidu's adjustment caused. Worried about two days later, on May 27, when again using tools to view the site, found again a week before the number of pages, the original is the adjustment caused by Baidu, but also let me worry about the earlier efforts in vain to start again.
May 31, Baidu finally updated the first snapshot date, the date is May 30. This two-month experience to restore a Baidu by K site recovery process, in the meantime also tried Baidu complaints, these processes let me have the opportunity to verify the online various SEO articles on this aspect of the discussion, but also involved in the title, key words of the big changes. The site needs to update the original article, the chain does not need much but need stability, even if only one day is OK. Now from my own experience, Baidu really attaches great importance to the experience of customers, you need to site managers are working on the site, the user experience is doing a good job search engine optimization.
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