Explanation of the meaning of search engine marketing

The English abbreviation of search engine marketing is SEM. SEM is a new form of internet marketing. SEM is to do a comprehensive and effective use of search engines for network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value. SEM can be in search engine brand maintenance, the brand's negative information as little as possible in front of the search users, can prevent competitors in the network malicious framed. At the same time can be in the promotion of positive and commercial information, and thus achieve the goal of brand promotion! Small head bidding software small series to explain search engine marketing.

SEM services are mainly 4 ways:

First, bidding rankings, as the name suggests is the site can be collected after the search engine, pay higher rank the more forward; Competitive ranking service, is by the customer for their own web page purchase keyword ranking, pay-per-click Service. Customers can control their ranking in a particular keyword search result by adjusting each pay-per-click Price, and can capture different types of target audiences by setting different keywords.
The most popular pay-per-click Search engines in the country are Baidu, Yahoo and Google. It is worth mentioning that even if it is done PPC (Pay per click) paid advertising and bidding rankings, it is best to search the site for SEO design, and the site will be logged into the major free search engine.

Second, the purchase of keyword ads, that is, in the search results page display ads content, to achieve advanced positioning, users can change the keyword as needed, the equivalent of a different page rotation ads;

Third, search engine optimization (SEO), is through the site optimization design, so that the site in search results in front.
Search engine Optimization (SEO) also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login.

Four, PPC (Pay per call, according to the effective calling charges), such as: "TMTW call to Pay", is based on the number of effective telephone charges. Purchase bid advertising is also called PPC at present, SEM is in the development stage, it will become a professional website and even E-commerce development.

SEO is part of the SEM, SEM contains the SEO.

The difference between SEO and SEM
SEO and SEM are the main differences in the final goal:
SEO is mainly for the ranking of keywords, site traffic, the structure of the site, search engine pages included in the data;
SEM is based on the SEO technology to expand the search engine to bring the commercial value, planning an effective network marketing program, including a series of web site operation strategy analysis, and implementation, marketing results to detect.
The upgrade and extension of SEM concept

With the search engine algorithms and service methods (professional pictures, video search engines appear), search engine search content is increasing, take Google, there are pictures, videos, blogs, information and so on, so for the search engine marketing activities, should also add content. In the past talked about search engine marketing, refers to is the auction name and SEO. Now, SEM should add more content, such as:

1. SEO services, that is, search engine optimization, the current SEO services are mainly web seo. Help to do web search rankings before the ranking, to obtain natural rankings and traffic. Later, the same image seo, video seo also included in the category of SEO services. But video marketing should involve more new content. Search engines provide maps and navigation access, and you can also consider how to perform search engine optimization.

2. Bidding ranking advertising management: keyword screening, advertising group distribution, advertising word originality, bidding process optimization (rule-based, not rule-based), Advertising effectiveness analysis optimization (keywords, campaign,creative each link can be adjusted, For example, campaign groupings can be grouped by product, grouped by long/short term AD. Of course, the tracking of auction rankings, fraud-click detection and so on are designed more aspects.
3. Video marketing, the current professional video search engine appears, there are domestic such as openv.com, foreign Blinkx, and Google,baidu, etc. also began to make special video search, and has already launched a video AdWords ads, Baidu TV league, so how to do the video , how to make the search results ranked by the front, this is a relatively new area, of course, also involved in video file processing, playback and so on.

4. Community Marketing. With the rise and prominence of Facebook,myspace, the community has become the end of the year 2007, and the corresponding community marketing should start, and professional corporate communities, such as LinkedIn,
Interpersonal Community Ning provides a more effective stage. When the search results page starts to show community content, we should start community marketing. Of course, search engines also began to do their own community, such as Baidu know, Google Tianya, do community ads, such as Google in MySpace, Microsoft's on Facebook.

5. News marketing. Baidu has news search, Google also has the information, then we should not let their businesses and everyone often meet in the news search results? I think so. This involves more offline event marketing and online news integration.

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