Explore e-mail marketing and promotion in depth

In fact, the marketing of e-mail, the Internet has a lot of articles. A few days ago saw Lu Songsong wrote an article. But in spite of all this, it was superficial and did not go deep. At least I feel so, so today I feel, we need to talk in depth e-mail marketing.

First, let's take a look at the benefits of email marketing. One advantage, low cost. From the perspective of collecting e-mail, collecting e-mail is a very simple thing, copy and paste on it, I will tell you below how to collect e-mail. From a technical point of view, as long as everyone who accesses the Internet will send an e-mail, no technical, I do not have to say this. Advantage Two, as long as the accuracy of e-mail delivery, customer conversion rate is very high, much higher than other marketing methods, according to statistics, more than 85% of online retailers that e-mail marketing is the most effective, and secondly to search engine marketing , Again to affiliate marketing. Not to mention other ways of marketing. So, this low-cost, high-conversion e-mail marketing approach has become the most popular marketing method for all time.

Now let's go down to the point where we can formally see how to conduct e-mail marketing. E-mail marketing is divided into the licensing of e-mail marketing and unauthorized testing of e-mail marketing, non-licensing test e-mail marketing is what we often say that spam. Many experts and scholars are not in favor of non-permission to test e-mail marketing, which involves a lot of content such as word of mouth marketing, I will tell you later when marketing word of mouth analysis of the reasons. Personally, I prefer to try email marketing. However, in the actual promotion, especially some new websites, have to use non-permission to test e-mail marketing, a lot of time is forced to helpless. Next, I will give you a talk about non-permitted e-mail marketing and licensing e-mail marketing. Permission to test non-permitted email marketing friends, friends have been prejudiced to try to skip the trial marketing on the line, there are problems you are welcome to discuss with me.

First of all, let's talk about unlicensed test email marketing, in fact, no matter what kind of email marketing, is nothing more than collect Email, write content, send Email process. Only in the implementation process in different ways. Let's take a look at the email collection of non-permitted e-mail.

There are four ways to collect emails from non-permitted e-mail marketing.

The first method, through the search engine search, there are a lot of software now can search for a keyword, and then collected a lot of e-mail everywhere txt file, we can Baidu such software.

The second method, collected through the development of the site, assuming that our site is selling clothes, you can first collect some large clothes related forums and b2c such sites. And then through these sites to collect Email. Of course, this method has two ways to collect, the first is collected by hand, this way to collect Email high quality, high quality Email conversion rate is high, but slow. The second is the software to collect, when we browse a website, the software will collect all the pages of this web page. The software principle is very simple, by the request url return content, and then through the regular expression to match on the line. If you need, I have time to write one for everyone.

The third method, which Lu Songsong obtained in his blog by referring to the email addresses collected by spamming, is that we receive spam most of the time, which is often sent to many people , We can get Email address through these.

The fourth method is to buy directly, there are many online e-mail database. We can go to these merchants to buy. Of course, this method is the most direct, the accuracy is the worst.

Well, through the above methods, we got the email address. Next we will start writing content. Many of my friends may ask, this will directly write my promotion on the line chanting, what else to say. If you think so, it would be a big mistake, even if you have Email mail, and these emails are also sent to each other's Email went, but others did not open, then what is the use? People see is the advertising mail , Delete it directly, so there are a lot of skills.

According to the relevant authoritative statistics, open the reading of the mail in the following situations, know or trust the sender, this accounted for 75% of the previously opened your Email, think your Email is valuable, this situation 50%. Your email title has attracted readers. This is 30%, discount information is 20%, promotion information is 15% (this ratio is still decreasing). From this statistic, we can easily see that the proportion of emails is the highest in the situation of trusting senders. Therefore, when we write the title of the email, we should pay attention to let readers trust you. I summed it up, the following types of headings open rate is the highest, I only startled, I hope we can sum up more and better titles. First, invite the class title. Second, the title of holiday greetings, there are other news bulletins, ezine and so on. In particular, to remind everyone to put an end to several titles, the first promotion, and now we see more annoying to see such Email directly delete something. Second coupon. I'm a web site as a small example. For example, now my father's day, to send to my Email: yangfuhai (at) foxmail.com (me @ replaced (at) purpose is to prevent the search engine to my email to send me spam), the title we can Write it. If you can, you can also add some reading messages in the title to readers what benefits, but do not be too high profile, to be dull.

The title is written, we can begin to write e-mail content, the content I suggest that you use some html design, so that readers can have more intimacy, but also more authoritative (at least feel it). Can add some pictures inside, but not too much, 2-3 is enough, the best logo, too many pictures open will be very slow, if there is a picture that can not be displayed that Email is greatly reduced . At the same time, html design should not be more than 500 pixels Email, if too wide, some readers can not see.

After the content is written, we can send an email. If it is non-permit test email marketing, it is recommended to use a few more accounts, 163 registered a few, 263 registered a few, gmail registered a few, yahoo register a few, foxmail registered a few, 21cn registered a few, qq registered a few mailboxes , Sina and suho are registered a few, so that is almost enough for you to use, not enough, then register, anyway, are free.

Next, let's start with permission to test email marketing. Permission to test a lot more difficult than the unlicensed test, a lot more skills, because the permission test is the user allows you to send an email, you can send.

As with non-permitted e-mail marketing, the first step is to collect the same email. The method of collecting Email can only be collected through our own website. This generally requires our website has a registration function, the user can fill in user Email and other information. So when registering, we have to give the user a reason to register. For example, by registering our site, you receive the latest product information, offers and promotions. Let's take a look at how old Americans write on their website

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