Express Dark War, EMS price reduction into fact

Even without official notice, EMS price reduction is an indisputable fact.

Yesterday (October 9), "Daily economic news" reporter from Guangdong Province postal Courier Logistics Co., Ltd. Guangzhou branch confirmed that the Pearl River Delta region in Guangdong Province mail tariffs, at the end of September from lifting 500g and within 16 yuan, lowered to 12 yuan.

However, the Guangdong EMS-affiliated China Post Group News office yesterday in an interview with reporters still said that no formal notice of price reduction. and EMS National Unified Official customer service phone also insisted that no price reduction, customer service to inform the Guangdong Province within the tariff is still lifting 500g and within 16 yuan.

For the hot before the section of the EMS to reduce the price of 40%, yesterday, an internal staff of Shanghai EMS to the reporter disclosed that, in fact, the great customer discount 40% already have. Obviously, this is not only a price "dark war", and long-standing.

"Speed" rather than "price reduction"

"20 dollars is a public illusion. 20 Yuan to start only a piecemeal mailing of customers and window users, EMS price adjustment has already been. An internal employee of Shanghai EMS told the Daily Economic news reporter yesterday.

For the recent hot discussion of EMS price reduction, its internal staff has long been accustomed to. In their view, EMS this year's theme is not "price", this year's price can be seen as a continuation of last year, but more than last year aroused public attention.

Although the EMS in other provinces did not follow the unified adjustment of Guangdong Province, but the industry told reporters that the different provinces of the EMS in fact there are appropriate fine-tuning, "Price is EMS nearly two years of general situation." At the same time, because of Guangdong province's express business volume has been ranked the top three, market-oriented degree compared to other regions more mature.

Despite the outside world, by the "Four to one Tatsu" (Shentong, Yuantong, Qualcomm, Huitong, Yun-da) Impact, EMS in recent years the total volume of business has declined, EMS Guangzhou branch of the market Personage told reporters, the Guangdong EMS in recent years the volume of business has actually been growing, 2011 compared to 2010, the increase of 30 % above, therefore, EMS Guangzhou Branch 2012 years, 2013 market business volume and business income growth target are 40%.

Obviously, in order to achieve market growth, whether for the stability of old customers or the expansion of new customers, "price" is an indispensable important factor. But several EMS insiders told reporters, EMS this year's real theme is not "price", but "speed up." Also in September this year, EMS began to promote the "next day" in 56 key cities nationwide.

In addition, the reporter was informed that the Guangdong Province lifting 500g and within the postage reduced to 12 yuan, only tentatively scheduled for the end of December 31 this year's customer promotional activities. However, its market participants also said that it would not rule out the continued implementation of the price.

Shun Fung is the "enemy"

In fact, China's express market has not entered the "brand era", consumer sensitivity to the price is far higher than the brand. Therefore, the EMS will also participate in the Private express price war?

"EMS can do the lowest price in the industry, but it will not, no matter how the EMS price, will not be less than" four to one Tatsu. "In this respect, yesterday, EMS insiders told the Daily economic news reporter." In their view, EMS as a state-owned identity is different from "four to one Tatsu", need to assume more social responsibility, compared to private courier companies, EMS service Network is also covered the widest, to reach the villages, the network cost is also higher than "four", at the same time, the state needs to support private courier, The EMS is not allowed to compete for the market through malicious and undervalued behavior. From the customer differentiation, to business, high-end-oriented EMS and to the low-end, electricity-oriented "four-through-one Tatsu" will not form a direct competition.

In an interview with the Daily Economic news, Shili, general manager of the North China Express, said they would not feel pressured by EMS prices. "EMS in the price reduction, ' four tong a Tatsu ' is also trying to improve the quality of service, we are moving towards a more reasonable price and service range closer, this will be a coexistence interval, rather than the death." "Shili at the same time, compared with purely market-oriented struggle to start, and to the survival of the price of" four to one Tatsu ", EMS fully marketization still takes time.

"In accordance with the current trend of price reduction, EMS in its own existing business can be upgraded on the basis of 20%, only a sustained price reduction over a year, while maintaining a high quality of service price, only likely to affect the ' four-through-one ' market pattern. "China Express Consulting network chief consultant Xu said. By the price of oil, human costs, and generally improve the quality of service needs, EMS is almost the only currently able to withstand the price of the pressure of the express company.

In addition, many people in the EMS market, EMS and the competition is completely different from the "four to one Tatsu." After nearly two years of price adjustment, EMS price and the abundance has been comparable, to some extent even lower. "such as Shanghai to the Yangtze River Delta, some of the big customers, now can be done ' 10 plus 2 ' (lifting 500g and within 10 yuan, continued to weigh 2 yuan, the following similar)." Shanghai EMS employees told reporters.

And with Beijing's City Standard Express as an example, although the EMS National Customer Service Hotline is still "20 plus 4", but Beijing EMS internal staff told reporters, since 2011, they have a lot of customers are actually implementing the "12 plus 3", and Shun Fung Beijing with the city "13 plus 2" is exactly the same. Perhaps, Shun Fung is the EMS eye of the "enemy."