Face Meng founder Guo Lei: Did the first product failed

Absrtact: July 19, Tencent Products Home Salon: A special session of entrepreneurs in Beijing, this is the face Meng CEO Guo Lei share content. Guo Lei was born in 1989, after graduating from the University of Hust to join Tencent, 2013 to leave Tencent entrepreneurship, and in 13, the founder of the Face Meng,

July 19, "Tencent Product Home salon: A special entrepreneur" held in Beijing, this article is Face Meng CEO Guo Lei share content. Guo Lei was born in 1989, the University of Hust after graduating from Tencent, 2013 to leave Tencent entrepreneurship, and at the end of 13, the founder of the face Meng, this June, face Meng living in the app list first.

The following is the full text of Guo Lei's speech.

My high School

I am a very ordinary person, experience is not complicated, study is not very good, share some entrepreneurial feelings.

High school rebellious period, I like the ancient confused, feel cool, that kind of brotherly friendship is very good, at that time also very brain residue. One thing: 500 meters away from the school gate, every time you do not walk the gate, from the side of the wall turned out, feel this better play a little bit.

High School is not particularly obedient, but also played two times, the second is more serious, people alarm, oneself also full 18 years old, the teacher in the playground crying. I think, fighting I did not cry, the teacher in charge of crying, I am very moved, also very remorse, the class teacher has helped me to apologize for the second time, and then apologized is not very good, because it is not my apology, is his apology. At that time, I thought about whether to drop out of school, after all, this thing is very serious, the class teacher said, still very optimistic about me, I think this person is not particularly bad. The family did not blame me, said "Never mind, we won." I was very moved and thought how there would be such a class teacher and parents.

I set myself a goal, hoping to test a good university for them, not for myself. I did not know Huazhong University of Hust, is said to be similar to Wuhan, and sometimes the rankings are slightly higher, I think they will be more happy after the examination. I set a goal in my senior three, I hope to enter Huazhong University of Hust. Get up 5:30 A.M. every day, sleep at 12:30, turn off the phone, a whole year, I from a learning slag slowly reverse attack, the entrance examination results out that moment, a girl asked me how many points, I told her this cent, she began to cry, she in our class is in the upstream, my score is much higher than her.

Ii. my University

The experience of the college entrance examination is very cool, you have a goal, through efforts, to achieve the goal. But after entering Huazhong University of Hust, I found nothing to do, very confused. But one thing, I know what I don't like, I gave the class to write an e-mail, said I do not intend to do their own professional, the class can not see me, do not think of me, now think of it, this mail is very silly, you do not have classes in class, write to students what?

I try to do a lot of things. I went to an association, met a "Challenge Cup" entrepreneurial tournament seniors, he said entrepreneurial experience, I feel as if he has a Buddha behind him, very attractive to me to try to start a business. I decided to also take part in the entrepreneurial competition, I was a man, to cheat with my age and lower than my one, tell them to work together.

I started out as a person, posting flyers and looking for people everywhere for a whole year. At that time, we set ourselves the goal is to hope that from more than 100 schools inside, went to the national finals, a year later, we successfully broke into the national finals, and finally to Shanghai by other schools PK lost. The journey made me think it was fun to start a business and be happy with the team.

After this thing, everyone looking for a job to find a job, the graduation. Entrepreneurial competition left behind is very empty, the end of the game is nothing, you did not do a practical thing, just to participate in a competition. Then I set a new goal for myself, I hope I can do a product, there are tens of millions of people in use.

I want to walk in the subway, see a person with my product, I will tell him, "Dude, that product I did, and then very despise him to look at him like this." ”

Face Meng really do the subway someone use, and he is in the brush friend circle, many friends Circle head is face Meng, but I do not have the courage to pat his shoulder, tell him this is I do.

Three, Tencent years

With this goal, I came to China to do the best product Tencent. Into the Tencent is very difficult to go through, Tencent recruit interns, I did not enter, I also went to "bully face" two rounds, Tencent did not want me. I think, or go to the school introduction of the Internship bar, then think or forget, I decided to go home to see some internet books, self-study. I was the only person in the class who did not find an internship, and my mother was worried about me and said that the child was not able to find an internship.

I spent a lonely summer vacation. By the time of 9 and October, Tencent came again, and I didn't have the written test. Have not written a name, and then I went to "bully face", went to the interviewer's room, the interviewer is very good, he thought I should not be too fine, then more and more high, found a little surprise, very successful into the Tencent.

At that time, innovative factory often came to school brainwashing, said mobile internet is very good, 2010 when the mobile internet is really good, then want to enter Tencent to do mobile internet. But Tencent's interview is you go to which room, the interviewer is who, and then followed him. I was looking for the interviewer is to do E-commerce, and now they are in the micro-letter payment there, but also a part of the east side of the Jing, I followed the interviewer walked away.

At that time, my vision for the Tencent is that it should be like now, with a microphone to introduce my products. But Tencent has 20,000 people and you're just one of them. You have a lot of things to learn, more things are assigned to you, this time there will be a problem. At that time to see "Sea Thief King", looking at will cry, you said that children watch cartoons will cry, so big people will cry, but each time is very yearning. A group of partners do something they love and do something different.

Iv. the first product of failure

I don't think I can stay any longer. I set a goal for myself, to do a lot of people use products, because the sea thief Wang's goal is to do the most powerful men on the sea, our goal is to do the app list first application, this is difficult, because there are millions of applications here, but Gao is better than No.

Then we have a source of inspiration, from the "Pirate King", "Pirates of the King" There is a telephone worm, each telephone worm looks like this person, this telephone worm will learn your expression, it is in "The Pirate King" inside is the telephone function, will learn your expression, you cry it to cry, you laugh it to smile, On the phone there is a person who is learning your expression, in addition it looks like you, according to this inspiration we made two products, a product is micro-letter expression "say", I will introduce, the other is face Meng.

Micro-letter expression "said" very not easy on the line, probably the function is such a son, you can choose a expression, this expression has no sound, you give it voice, recorded it became a facial expression and voice, you can send to your micro-trust friends and friends Circle.

However, not everyone is suitable for dubbing, dubbing needs you to be very open, the standard voice is better. Whether it is "snapped" or "belligerent", there is this problem, that is, the quality of the user recording is not very high. Micro-letters and circle of friends do not support this format, not easy to spread.

At this time, the money also spent almost, began the bitter days. Three points of experience may be good for the people behind the business.

First, the previous hundreds of colleagues, everyone played very high, Tencent is really good, there are many activities, interest groups, parties. After starting a business, a person at home, like a fool, get up and walk to the living room, the whole room only you a person, QQ never rang, just stay there, sometimes become a bit like nervous division, will talk to himself.

Second, the treatment in Tencent is very good, at that time can be more than 1000 yuan to invite everyone to eat, start to find money is not enough, to save the use, spend 6.5 yuan to eat two meal: 3 dollars to buy a piece of meat, 1 more to buy a green vegetables, their own steamed a meal, about 6 pieces more, you can eat two meals, half a day, eat half of the evening. Last year, starting a full year, from 120 pounds thin to 100 kg.

The last one, let me worry about a problem, is the first to find a good job, mom and dad very happy. Come out and become like this, they will be very worried, sometimes go back to wear a shabby, also very thin, they feel like I'm out on drugs.

Five, face Meng eight view

The first product did not succeed, very want to give up, think otherwise forget, find a company than Tencent almost, back to Tencent is unlikely.

This is the entrepreneurial environment, this is my small partner, he came to my home every weekend office, this is my wall hanging flag, stickers Some posters, this is my work station, a bench, a position.

When you want to give up, imagine a picture: with a group of small partners together, we go to celebrate said "Yes, we reached the goal, we achieved the ideal", often think of this screen, as if the chicken blood and play full, I hope to continue to be able to finish the product, do well, so there is a face Meng.

Then we get IDG Angel financing, face Meng Online, life is better. I simply share some ideas about the product.

First, the beginning more is the interest hobby drive, we also saw some data, the 21 years old user, uses the avatar and the examination class to apply specially many. We feel that personalized display is a young man's just need.

Second, whether it is a cheetah browser, or other Internet products, most teams and resources are doing a very small thing, you can get some breakthroughs at a single point.

Third, we have learned in Tencent, the most important user feedback. Whether it is Zhangxiaolong or MA, they will see a lot of user feedback every day, through the continuous grinding of feedback products, products from quantitative to qualitative change.

Four, sincere to users, our products do not do window, this is better than Tencent, QQ often appear to play the window, said there is a video hurriedly see it, there is an activity hurriedly participate in it, I was very annoying, so we do no push, even scoring tips are not applied, a very pure, very clean application.

Five, is actually the team view, how to find a group of very fun small partners, we feel is not a tease force not. How to judge whether he is a tease, that is, you throw a bar of soap, try his bent straight, anyway, presumably that means. Why to recruit people, because our products or no moral integrity, or to say fun, has become a group like the end of the expression. We also hope that everyone in the team will play better when working together. For example, they tease me every day, think I wear very low, today is my dress better time, they also made a very good play song, called "Low column."

We have no rules and we do not copy any management model. At the beginning, we are not late, no leave deducted wages, and then found that two weeks in the people who leave too much, we say, take a day off a day of salary deduction, we will not ask for leave. So, we don't have a lot of rules for ourselves, and we want all the rules to be solved from our own experience, to find a problem we draw a line, do not exceed this line, you can do anything.

Seven, we keep looking for better people, focus on looking for brilliant. We don't look at work experience, you work 5 years or 10, for us, we would like to have a lot of people from primary school, middle school, high school when they love painting, they graduated from college, although not a year of work experience, but may have 10 or 5 years of painting experience, This is the talent we really want to find.

Eighth, we are not creating a colleague, is a partner. Is the partner everybody will have the common hobby, only then will be together. My team has only men and women, and we love working with them and don't want to work every day.

We can see how users use our products. The first is to say on Weibo, the person who is willing to face Meng with you is probably the person who loves you, this is what I did not think of, we found a lot of user's head is not his spell, may be his daughter spell, may be his mother spell, may be his colleagues spell, it became a love of transmission, this is I did not think of, And that's why it spreads so fast.

Another is sister Feng sent a circle of friends, said I never face Meng, ugly people with face Meng.

Six, after the App store jinbangtiming

In the dream of the realization of the moment, we never thought that happiness came so fast. We really achieved the first dream of the app list. I just draw a cake for everyone, did not expect this cake was realized, I was very surprised, we go to the series, drink, very happy.

I didn't fall asleep that night, but the next day when I got back to the company, everyone came back to the company and found out what we should do. There is nothing to do, very confused, and then I urge everyone to work overtime, we do not want to fall off the list, so I keep urging everyone to work overtime, constantly let everyone rush.

At the beginning, we do some products, the whole process is very happy, and then become no target, very boring. There are a lot of media to interview every day, many investors come to us. We found that this thing has been done, nothing else to do, the whole process is really painful, we feel that this is not the original intention of our business, because when a dream comes true, it is when the dream disappears. Test University is, the English level four is, including this goal is also, so we are thinking about our original intention is what we do this product.

Dealing with investors and the media too much, every day may sleep 3-4 hours, I have no time to deal with the people in the team, also have no time for my parents and other people, they often through the media reports to get information, they are worried about me, they have a lot of worries and pressure. I realize that in the hottest, busiest time, don't forget your own root, your team, your parents and some of your people around you, is your most important person, you have to communicate with them clearly what you want to do before the investors and the media.

Our goal now is to be the technology company that young people like best. We do not aim to be listed or otherwise. We still go back to the beginning of the goal, I hope many people use this product, we know our own age of people, we want to be young more love companies.

Do a product has a lot of luck ingredients, there are other ingredients, but a good company, should be able to produce a series of good products to everyone. We are very envious of Bilibili, when they go to university, all the students are very excited, say quick look is bilibili person. We hope that when a group of us in the Cape to go to college, we all say that this is the face of the person, this is our vision and goal. We hope that we can do more and better products, do young people's favorite technology companies.

It's the end, I'll share three points at the end.

1th, I finally found, actually like a group of people to do something extraordinary or meaningful things. I like this process, this is my hobby.

2nd, in the process of realizing the dream, you think it should be a point to this place, you leave the Tencent, and then straight to your dream. Not really, the whole path should be like this: you find yourself without any changes, you leave, you will certainly fall dog eat excrement, there will be a long process of whereabouts, this process is a very painful, but also the best process of growth, so be sure not to give up your ideal in this process. Because there will be a time, give you a turnaround, will be like such a curve to achieve your dream.

I think it's hard not to say that when you succeed, pretend to be humble, say no no no, luck, a little something, in fact, more difficult is, you in most people do not believe you, you are a person, you can still persist to do this thing, this is the hardest.

Last but not least, I think entrepreneurship is the best thing in the world, is that you can do something you love with your little partner, and then realize one dream after another, this process will make you feel very happy, and then when you realize a dream, like mountain climbing, you climb to the top of the mountain, the process will be very difficult, There are also a lot of scenery, you climbed to the top after you see the scenery is the most beautiful, after reading how to do? Have you lived in the mountains for a lifetime? It's impossible, you need to climb down the hill at this time.

So it's actually a process, not the result, including that we now have less than our own face, we feel that it has not let us excited, we want to do something to make us excited or better play some things, we take the whole business as a process, whether it succeeds or failed, we enjoy the process, Do something extraordinary with a group of people.

The following is "Tencent product Home" and the QA of Guo column:

Tencent Products Home: What is the next step to do what kind of products?

Guo Lei: Next there will be a variety of products, we like the process of entrepreneurship, there are many new ideas, targeted mainly with our age group. Mainly two types of products: a kind of animation-related, that is, we are doing the head, we will do comics, facial expressions, but also to do the community, the other is not related to comics, do some with face Meng completely unrelated to the new products.

Tencent product Home: Are there any expectations for the product?

Guo Lei: No expectations, focus on what we are interested in, whether the user is very like, whether it can be more than face Meng, are unknown.

Tencent products home: Face Meng This product is rising or falling?

Guo Lei: Each product has its own mission, has its own life cycle, it is in the world to serve you a demand. Face Meng is to do the avatar, we change the head of the demand is not very common, this time you use cartoon head, next time not necessarily again. Each product has its own mission, the completion of which does not need to be too high expectations.

Tencent products home: How to deal with the older employees?

Guo Lei: It's not age, it's a mindset. Including many of our members, in fact, there is a 82-year-old Taiwanese, his mentality is very open, including our team and a Hong Kong people, he is more than 40 years old, but their mentality is the same as ours, the same age, so I think it is possible to recruit the same as you, the entire team of similar talent.

Tencent product Home: Older employees are not generally do some of the work of grounding gas, such as sales?

Guo Lei: The art in our team is usually very young, they started drawing, probably primary school, high school began, middle School began, to the university they came out of the time has been painted for many years, more than 5 years, so their experience is accumulated from small, although they do not have work experience, but they are rich in painting experience.

But some things have to have work experience, such as backstage, need you to really deal with a large number of users of this, real in the company have this experience, in the school does not have, so said such people need to recruit work experience.

Tencent Products Home: The relationship between the new venture and venture capital institutions, how to think of entrepreneurship? And then, as you choose venture capital, what do you value more?

Guo Lei: The first one is, pure financial investment, do not want to hug the thigh, basically large companies or have been close to large companies we do not consider, we may be on the one hand because we have not relied on the first facial Meng resources, so we want to do this independently, so we are pure financial investment.

In addition, it depends on whether the investor can understand you, if he can understand you, although he knows he may not understand, not necessarily know you this group, but he will believe you, you know better than him, he is willing to believe you, support you to do this thing, this is very important.

The third is that every company will have a development curve, there is a high time, low time, willing to accompany you go on, long-term investors are the best investors.