Facebook's new publishing tools

Absrtact: Facebook's PM Hooly Ormseth said in his blog that Facebook has heard advice from corporate users around the world in the past few months to better understand how to help them connect with people on Facebook. So in the end, Facebook is for these companies and

Facebook's PM Hooly Ormseth said in his blog that Facebook has heard suggestions from corporate users around the world in the past few months to better understand how to help them connect with people on Facebook. So in the end, Facebook has developed new tools for these businesses and media users, improved on the data Statistics tool (Insights), and provided more access to resources and communication.

Take a look at Facebook's new publishing tools:

1.Interesting targeting

This feature is similar to keywords, making it easier for information to be pushed to users who focus on the Enterprise page. such as the release of sports information, add keywords, this information will only be shown to those who like this kind of information.

2.Post End Data

The message is marked with a valid date, and after that time, the outdated information is lost in the information stream (news Feed), such as yesterday's weather message, apparently seen once and will not be needed again. However, this information is still present in the Enterprise page, but is not displayed in the news Feed.

3.Smart publing

Predicting which stories will attract more readers is still a challenge for corporate users. Smart Publishing can help enterprise users define the popular content on Facebook.

Once this setting is enabled, shared links appear frequently in the information feeds of users who are interested in the Enterprise page, although the Enterprise page does not display it, but enterprise users can see some profiling data in the Insights Program Application Control Panel (Dashboard). and the appropriate advice for system feedback--which is likely to be liked by the reader--and then you can choose to publish the more popular content.

Smart Publishing is currently open only to a handful of media organizations, but will gradually open up to all corporate users in the next few months. The pages administrator can open smart Publishing in the page setup of the Enterprise User tool (Publisher tools).

Not just the new publishing tool, Facebook has also improved the data Statistics tool (Insights):

Accurate, workable data is a key factor in understanding and optimizing content for media organizations, and Facebook has made a variety of improvements to the Development Platform Insight report (Domain Insight) to show how pages and social Plug-ins can guide the site.

Added new top URLs to display URL-level reports and show corporate users how the information posted on Facebook is shared by others. For example, if a celebrity shares a URL, an enterprise user will know why the URL is more widespread than the others. In addition, Facebook makes the interface more intuitive and provides a way to view segmented data at a specific time range, such as segmented data per hour.

Facebook has also recently fixed a number of third-party analytics tools that bug the proportion of Facebook's natural search results (organic traffic) in the past because of data loss due to outbound mobile clicks. The problem is already being addressed in iOS, and the Android version is about to be repaired. Corporate users can see an increase in mobile traffic from Facebook on iOS, with no defined source or direct traffic (directly traffic) decreasing.

Finally, Facebook said that, in addition to these products, they also provide more resources and channels of communication, hoping to understand how companies use Facebook to make decisions. For example, often in the Facebook media blog, News Feed FYI, industry groups and a number of industry activities to give you announcements and prompts, hoping to get the enterprise users more feedback.