Fan still net: Pinterest in China from the mobile internet breakthrough

At the end of 2010, Jiang Jiang resigned from the post of director of the innovation plant, "application sinks". In the March of 2011, Jiang Jiang an angel investment. At the end of July 2011, fashion "Light" community Web site fans still online line. As a social e-commerce, another test water, fans still nets and beautiful said, Mushroom Street What is the difference? What will he break through? Sohu It brand column "sharp Company" and in-depth exchange, share about his views on the social electrical quotient.

The experiment of Pinterest in China

This is the fourth time that Jiang Jiang has started a business. At the beginning of 2006, just graduated, the establishment of SNS "Student Circle", no experience, no team, "Student Circle" Operation 6 months after the closed. In this middle, Jiang accounted for francium join if the next network, as business director. Then leave the founder of the marketing company of the media, customer service including Google, Chinahr, Oppo and other companies. During this period, Jiang Jiang met Kai-Fu Lee. 2010, Jiang Jiang joined the Innovation Factory, is the "Application sinks" project leader. In later operations, the application sinks into the top three of the application store industry.

At the end of 2010, Jiang Jiang again, and this time he decided to do what he really liked. He said that the application is a software temperament, like in the supermarket to do the show, direct selling things is not his interest. This time, he saw the foreign website Pinterest, see It's first glance, he intuitively told him that this is the direction he wants.

Pinterest is a visual social directory site that calls itself the "personal version of cool Hunting Tool", which looks like a virtual wall of inspiration, with a rich collection of diverse designs and visual art images. Take the board (pinboards) as the unit, you can nail (PIN) Your favorite collection, bookmark function One-click Grab image aggregation to your own Pinterest page. can also follow different people's taste. The site is currently collecting high-quality photos. Most praise the bottom of the page automatically loaded without paging function, so that users continue to find new pictures.

With the concept of Pinterest, Jiang accounted for francium into the social e-commerce market. Like Pinterest, the network emphasizes instant discovery and instant sharing, designed to provide women with simple, stylish and sophisticated sharing. It emphasizes the simplicity of the content release, the ease of user's reading and the simplicity of the user relationship. Pinterest page is automatically loaded at the bottom without paging function in the fans still online is also a consistent embodiment.

"Stylecasting" new life attitude to meet the needs of fashion women

Jiang Jiang the user to focus on the quality of life, happy to share the white-collar female community.

Jiang Jiang that white-collar women are the leading people of exquisite life, with the rise of social networks, online display of self, sharing preferences, enjoy life has become a way of life and attitude. The "Light community" is designed to meet the simplest and most direct basic needs of the women who love to discover, share, and discuss until they buy.

Jiang Jiang said: "The future of the network to become the pursuit of exquisite quality of life of young women to provide a easy to share, easy to interact with ease of purchase of the" light community "platform. ”

Jiang Jiang proposed the concept of "stylecasting" for new fashion women.

"Stylecasting", by "style" and "casing (live) synthesis, the literal understanding is" anytime and anywhere to release personal fashion style. " Jiang Jiang says Stylecasting's new life attitude is instant discovery, instant sharing, and instant interaction. Fans still want to meet in the happy, relaxed community atmosphere, users can achieve exquisite life conveniently picked.

"Pick the United States clothing", "Find Beauty", "Best Madou", "Buy Hands" is a network of female network after the use of the analysis of the habits of the four sections set. Users open different channels according to their own needs, find what they want most, and then share this harvest with their friends.

How does the network enhance the community experience for female users? Jiang Jiang said that the "heavy picture, light text" feature, allows users to catch up with the reading experience or even more than fashion magazines. The use of real-time updated fashion wear, art and exquisite life details of the image of the impact of the user eyeball, to create a stylish boutique community. Users of the network in the reading and interactive experience process, by virtue of community forces across the so-called fashion gateway, to "from the fashion."

At present, the fans still share more of the content of the main clothing, but also contains the life of the creative exquisite single goods, the source is more than the major domestic platform. Through this design, let female users through the sharing of friends, find their favorite style and a single product, and easy to live, release their own style. Jiang Jiang said that through this cycle, women's desire to share, shopping, and mutual desire to maximize satisfaction. At the same time, social networks based on friends will eventually form a huge, the real share of word-of-mouth system, we will be the style of these single products, design, quality, price, after-sale, logistics, and even the store will have an objective evaluation, these evaluations will allow users to buy more confidence in their favorite goods and realize to share again.

Breaking through social electronic commerce from mobile end

Jiang accounted for francium into the socialized E-commerce market has become increasingly fierce. At the end of 2009, Xu Yijong, founder of shrimp catching, said it already has 2 million users. November 2010, Chen founder of the Roll Bean network founded Mushroom Street. March 8, 2011, the fashion industry, MA founded LC Style Network. Market enemies around, as a successor of the Jiang Jiang how to achieve breakthrough?

Jiang Jiang said that the PC Internet and mobile internet are divided into three stages: tools, entertainment games, business classes. The combination of business and mobile internet is promising. In addition, from the perspective of the development of E-commerce, Taobao cultivated the user online shopping habits, but the need for product screening; The emergence of a Web site can guarantee quality, but with more and more puzzle, it also needs to be imported.

Jiang Jiang said: "In fact, the business logic of social E-commerce is essentially the same, are doing the entrance to E-commerce." We and beauty say, Mushroom Street is not the same place is that we want to share the exquisite life, not just some dress up. ”

Jiang Jiang 2010 to take over the application of Innovation Workshop, application in the application market ranked very close, but the entire team in a year to the application of the first three of the application of the market. "The mobile internet is definitely our forte," says Jiang Jiang. Because with the mobile end as the main point of thought, the network chose to "light" concept to enhance the user's new experience. Content on the light, heavy pictures, light text, heavy browsing, light input, so that users read easily, the user relationship between the light, in each other for personal taste, fashion, style and other issues of the release of the views can be easily expressed. ”

Jiang Jiang that the social E-commerce is the future network-type survival of the mainstream application, and the mobile internet and the social power of the collision, will let this trend accelerate. Mobile terminals are portable, fast features, will be in the future with the sharing of the community closer integration, mobile Internet will be the main force point of the network. Fan network will be for mobile end users use habits, the main design and development of mobile platform app application, rather than translation function.

Jiang Jiang said the fans will be more than 60% users from the mobile end of the network, the network of Android version of the upcoming, the iphone version will also be launched in the near future.

Jiang Jiang said that at present, the network is not bad money, the most important aggregation of users. The goal of the fans net is to reach the end of the millions, enter the market before three.



Breakout Club from Mobile end

Jiang accounted for francium into the socialized E-commerce market has become increasingly fierce. At the end of 2009, Xu Yijong, founder of shrimp catching, said it already has 2 million users. November 2010, Chen founder of the Roll Bean network founded Mushroom Street. March 8, 2011, the fashion industry, MA founded LC Style Network. Market enemies surround, as a successor of the river

Jiang Jiang said that the PC Internet and mobile internet are divided into three stages: tools, entertainment games, business classes. The combination of business and mobile internet is promising. In addition, from the perspective of the development of E-commerce, Taobao cultivated the user online shopping habits, but the need for product screening; The emergence of a Web site can guarantee quality, but with more and more puzzle, it also needs to be imported.

Jiang Jiang said: "In fact, the business logic of social E-commerce is essentially the same, are doing the entrance to E-commerce." We and beauty say, Mushroom Street is not the same place is that we want to share the exquisite life, not only some wear

Jiang Jiang 2010 to take over the application of Innovation Workshop, application in the application market ranked very close, but the entire team in a year to the application of the first three of the application of the market. "The mobile internet is definitely our forte," says Jiang Jiang. Because with the mobile end as the main point of thought, the network chose to "light" concept to enhance the user's new experience. Content on the light, heavy pictures, light text, heavy browsing, light input, so that users read easily, the user relationship between the light, in each other for personal taste, fashion, style and other issues of the release of the views can be easily expressed. ”

Jiang Jiang that the social E-commerce is the future network-type survival of the mainstream application, and the mobile internet and the social power of the collision, will let this trend accelerate. Mobile terminals are portable, fast features, will be in the future with the sharing of the community closer integration, mobile Internet will be the main force point of the network. Fan network will be for mobile end users use habits, the main design and development of mobile platform app application, rather than translation function.

Jiang Jiang said the fans will be more than 60% users from the mobile end of the network, the network of Android version of the upcoming, the iphone version will also be launched in the near future.

Jiang Jiang said that at present, the network is not bad money, the most important aggregation of users. The goal of the fans net is to reach the end of the millions, enter the market before three.

Breaking through social electronic commerce from mobile end

Jiang accounted for francium into the socialized E-commerce market has become increasingly fierce. At the end of 2009, Xu Yijong, founder of shrimp catching, said it already has 2 million users. November 2010, Chen founder of the Roll Bean network founded Mushroom Street. March 8, 2011, the fashion industry, MA founded LC Style Network. Market enemies around, as a successor of the Jiang Jiang how to achieve breakthrough?

Jiang Jiang said that the PC Internet and mobile internet are divided into three stages: tools, entertainment games, business classes. The combination of business and mobile internet is promising. In addition, from the perspective of the development of E-commerce, Taobao cultivated the user online shopping habits, but the need for product screening; The emergence of a Web site can guarantee quality, but with more and more puzzle, it also needs to be imported.

Jiang Jiang said: "In fact, the business logic of social E-commerce is essentially the same, are doing the entrance to E-commerce." We and beauty say, Mushroom Street is not the same place is that we want to share the exquisite life, not only some clothes to fight

Jiang Jiang 2010 to take over the application of Innovation Workshop, application in the application market ranked very close, but the entire team in a year to the application of the first three of the application of the market. "The mobile internet is definitely our forte," says Jiang Jiang. Because with the mobile end as the main point of thought, the network chose to "light" concept to enhance the user's new experience. Content on the light, heavy pictures, light text, heavy browsing, light input, so that users read easily, the user relationship between the light, in each other for personal taste, fashion, style and other issues of the release of the views can be easily expressed. ”

Jiang Jiang that the social E-commerce is the future network-type survival of the mainstream application, and the mobile internet and the social power of the collision, will let this trend accelerate. Mobile terminals are portable, fast features, will be in the future with the sharing of the community closer integration, mobile Internet will be the main force point of the network. Fan network will be for mobile end users use habits, the main design and development of mobile platform app application, rather than translation function.

Jiang Jiang said the fans will be more than 60% users from the mobile end of the network, the network of Android version of the upcoming, the iphone version will also be launched in the near future.

Jiang Jiang said that at present, the network is not bad money, the most important aggregation of users. The goal of the fans net is to reach the end of the millions

From the moving end of the spike

Jiang accounted for francium into the socialized E-commerce market has become increasingly fierce. At the end of 2009, Xu Yijong, founder of shrimp catching, said it already has 2 million users. November 2010, Chen founder of the Roll Bean network founded Mushroom Street. March 8, 2011, the fashion industry, MA founded LC Style Network. Market enemies around, as a successor of the Jiang Jiang how to achieve breakthrough?

Jiang Jiang said that the PC Internet and mobile internet are divided into three stages: tools, entertainment games, business classes. The combination of business and mobile internet is promising. In addition, from the perspective of the development of E-commerce, Taobao cultivated the user online shopping habits, but the need for product screening; The emergence of a Web site to ensure quality, but with more and more

Jiang Jiang said: "In fact, the business logic of social E-commerce is essentially the same, are doing the entrance to E-commerce." We and beauty say, Mushroom Street is not the same place is that we want to share the exquisite life, not just some dress up. ”

Jiang Jiang 2010 to take over the application of Innovation Workshop, application in the application market ranked very close, but the entire team in a year to the application of the first three of the application of the market. "The mobile internet is definitely our forte," says Jiang Jiang. Because with the mobile end as the main point of thought, the network chose to "light" concept to enhance the user's new experience. Content on the light, heavy pictures, light text, heavy browsing, light input, so that users read easily, the user relationship between the light, in each other for personal taste, fashion, style and other issues of the release of the views can be easily expressed. ”

Jiang Jiang that the social E-commerce is the future network-type survival of the mainstream application, and the mobile internet and the social power of the collision, will let this trend accelerate. Mobile terminals are portable, fast features, will be in the future with the sharing of the community closer integration, mobile Internet will be the main force point of the network. Fan network will be for mobile end users use habits, the main design and development of mobile platform app application, rather than translation function.

Jiang Jiang said the fans will be more than 60% users from the mobile end of the network, the network of Android version of the upcoming, the iphone version will also be launched in the near future.

Jiang Jiang said that at present, the network is not bad money, the most important aggregation of users. The goal of the fans net is to reach the end of the millions, enter the market before three.

(Responsible editor: admin)