Fast car business: the "black car" label behind the boycott

As a result of disruptive innovation to the taxi market has been in the forefront of the drop of public opinion and the rapid and new trouble.

But this time, the opposition is the drop, fast, the most loyal users-taxi drivers. The real beneficiaries of the ever-changing working state of the taxi software have suddenly felt the threat of software from the taxi.

Threats from the taxi software has recently focused on the promotion of another business-the car.

"Special trains" over the line

As a result of the same software bundled car, taxi two services, and taxi demand is often guided to the limousine service, Nanjing more than 300 taxi drivers have publicly said that will unite to resist the drip, fast to the operation of the market damage.

According to the public protest of the Nanjing Taxi Driver's appeal, if the drip, fast non-stop use of car software, then they will call all Nanjing taxi drivers to unload drops of software and fast software to protest.

Not only Nanjing, the taxi software company to the customer traffic is directed to the car's discontent is the focus of the current cab drivers complaining.

Public information shows that since July this year, a quick taxi launched a car service, drop by taxi followed, in August, the introduction of a drop car.

And with these months to taxi software version of the iteration upgrade, now drop on the app, in addition to the additional car button, in the taxi users choose to call a taxi a certain amount of time did not get the response, the system will be active pop-up whether consider choosing a car to replace the interface of travel. At the same time, the recent use of drip, fast taxi software users will receive a special offer voucher.

In fact, before the drip, fast exploration of the car business, the commercial rental market has focused on a number of enterprises.

Among them, in the international market, the most famous is to actively expand the Chinese market, the originator of the taxi software Uber.

Founded in 2009, Uber to its position is "to provide passengers with a more high-end, more private travel plan", the main business is "private car" type booking service and free private car booking service. And Uber from the very beginning to make a profit by charging a commission for each car rental charge.

This kind of car business for the taxi market from the drop and fast, also has an attractive appeal.

And behind this, although already in the taxi market has a large number of users, but because of a ban in the Office of Transport, taxi fare increase function was banned, taxi software to the CAB market help is fully a tool to assist.

How to transition from tools to services to find a long-term profit model, to open up a new business car rental market is the best choice in the present.

And for the general use of the drip, fast two taxi drivers of the software, the concern is a business car rental service in the early promotion of a series of preferential policies will have a direct impact on their orders.

"A special car is for the high-end user group about the rental services, and taxis in the price, models and service standards are essential differences, like fast hotels and five-star hotels, there is no competition between each other." According to the different models, the price of a car is a taxi 2~4 times, such a price difference between the product is not competitive. The quick taxi related responsible person tells the reporter.

According to the above data provided by the responsible person, the current national taxi industry's overall satisfaction rate is about 60%, orders a day 30 million single, that is to say, there are 20 million people want to hit every day, but can not hit the car, supply far less than the demand.

According to the target audience positioning, from the taxi software to the limousine service, to achieve a functional travel to experience the upgrade of car rental services, the emergence of commercial car rental is to the ordinary taxi market actively filled.

But the industry's concern is that if only prices are used to define taxis and business vehicles, a reduction in the prices of commercial car rentals under various preferential and subsidy policies will continue to devour the original market of taxis.

The label of "Black Cars"

For consumers, in the absence of long-term market benign operation of the trust endorsement, the biggest problem of business car rental is in a short period of time is difficult to get rid of illegal operation and black taxis to wash the white label.

"The change in the car rental industry in the internet era cannot be blocked, and it is worth supporting." "But Zhejiang Automobile Leasing Association president Feng Ruilin want to emphasize is that, including drip, quick taxi software, including car services, must use leasing company's cars, if the use of private cars, it is clearly against the current management regulations."

Some taxi drivers are worried about the "no ceiling, no meter, no ownership company, no work license, no traffic operation qualification, no road transport qualification or even training without supervision of the car, like a hungry wolf in general, staring at the daily average of billions of yuan in the national taxi market cash flow." ”

"The private car messed up the whole market. "Feng Ruilin told reporters that through the recruitment of private vehicles without operating qualifications to provide car services, these vehicles do not belong to the formal rental companies, in addition to management, operating chaos, operating services can easily lead to damage to consumer rights."

Prior to this, the Beijing Municipal Transportation Commission has issued the "on the prohibition of Car rental enterprises to facilitate the illegal operation of the notice," the rental of cars, private cars and so on Strictly defined. Private car or other non-leasing enterprise vehicles are strictly prohibited for car rental operations, and car rental operators to purchase vehicles must be reported to the regulatory authorities for the record.

After quite tacit silence, the first to respond was the easy to use car as a uber Chinese follower.

In the public response, easy to use cars to emphasize that they do not see themselves as "leasing enterprises", it is located in the "vertical information platform to provide travel services", through technological innovation to improve the efficiency and speed of users to obtain car rental and driving services, and require the cooperation on the platform of the car rental enterprises in accordance with the relevant industry management requirements norms.

In fact, for such policy risk issues, the success of the global coverage of more than 170 cities in more than 40 countries Uber is clearly more experienced.

In other countries the Uber model is to use the social idle vehicle, through the Uber Center control platform, the passenger and the driver docking up, breaking the original passenger and the driver information asymmetry. In China, in order to avoid policy risks, Uber chose a path to the policy edge by leasing companies to provide vehicles, labor companies to provide drivers, Uber professional training, through tripartite cooperation to achieve legalized operation.

"It's not a Beijing feature, and some markets, including the US, have some uncertainty about the policy, and of course every market is different." We believe that the government will eventually make a decision that is the best choice for the people. Only sometimes, the decision will appear faster, sometimes slowly. Uber, director of the Beijing area, Kang Zhiya, said in an interview with reporters.