Favorable policy release of farm products electric dealers, positive layout of electric business traditional enterprises

With the release of this year's central document, the Government has made clear its support for the agricultural E-commerce platform construction policy, and the concerns of farm producers have again been pushed to the forefront. At present, whether the electric business, or traditional enterprises, are actively engaged in the distribution of agricultural products.

Since the establishment of COFCO I bought the net, Yurun also announced in the end of January this year to enter the agricultural products, construction of yurun fruit and vegetable network business-to-business platform; Into the March, the domestic electrical business system and service providers kilometer network launched a two-dimensional code as the core of agricultural products to solve the problem, to kill into the market of agricultural products.

Although the agricultural power industry is thriving, the policy is good, but the pace of development is very slow. Public data show that, although the current agricultural platform of more than 30,000, but nearly 3,000 of the agricultural producers almost no profit.

Industry analysts pointed out that the development of agricultural products, the need for standardization of products, logistics, such as large-scale construction of the basic problems, "Just like a few years ago, no one to do mobile interconnection, the current agricultural products in the field of development time is a bit early." "Analysts predict that in the future of large-scale cultivation and the development of cold chain logistics, the scale of sales of agricultural products platform will multiply by spring breeze."

A number of enterprises strong distribution of farm products electricity dealers

The central document of 2015 again locked the three agricultural issues. After 2014 years of the second half of the "warm-up", the rural electricity business is expected to enter the substantive "Gongchenglvede" phase this year. And rain-run, kilometer nets and other enterprises, in the beginning of this year began to enter the agricultural products.

According to the introduction, Nanjing an organic vegetable supplier has begun to try kilometer network solutions. For brand suppliers, the bulk of the procurement of agricultural products in the origin, can be sorted by grade, to product pricing, to generate two-dimensional code packaging; distributors, retailers scan the two-dimensional code in the storage of agricultural products, can carry out real-time management of inventory and sales; Consumers sweep code can achieve reverse direct access to information inquiries, including the verification of product origin, Product inspection information, product grade, production time and circulation path.

After the COFCO group in My network to buy the distribution of agricultural products, Yurun also in January, the distribution of electric dealers. In addition, last November, the light also said to the media, the company has been testing the introduction of mobile-based micro-mall as the basis of the electric platform, the hope from the traditional offline channel strong reverse attack on the line of fresh electricity.

In fact, from 2014 onwards, the development of rural power companies showed a vigorous trend, the electric business enterprises experienced the previous "brush wall in the countryside" after the momentum, began to in-depth layout.

Public data show that Alibaba last year to put forward a 10 billion yuan for rural electricity business plan, and vigorously layout supply chain logistics system, Beijing-east from its own warehousing logistics advantages, to help agricultural products into the city and living goods to the countryside, and Su Ning through the transformation, New township service Point, the electric business tentacles reach the rural areas covered by the trunk flow.

Analysis of the industry, the development of rural electrical business can not only solve the problem of industrial products to the countryside, but more importantly, it is becoming the promotion of agricultural standardization and agricultural modernization, to help agricultural products into the city, to serve three agricultural important support.

Suning in 2014 in Jiangsu province Xuyi County production of edible fungi eco-agriculture training demonstration base, in the hardware facilities and aquaculture technology input, and use their own electric platform to help the local agricultural output. A similar agricultural demonstration base will be a nationwide layout, combining enterprise social value with rural strategic layout.

Agricultural electricity dealers are in the development period of basic construction

Analysts said that with the guidance of the policy, the current development of agricultural power, the market space is huge but low permeability, in a document, such as the "last Piece of" Blue sea, agricultural products, electric dealers also stood in the "tuyere" of investment.

It is understood that the current national agriculture-related E-commerce platform has more than 30,000, of which agricultural products E-commerce platform has reached 3,000. In the 2013, e-commerce turnover of agricultural products in China exceeded 50 billion yuan.

However, although the agriculture-related electricity business industry is flourishing, the policy is good, but the development speed is slow. Analysts pointed out that the current problem of the agriculture-related electricity dealers is that, although there is a huge demand gap and broad market space, but still trapped in the agricultural product cultivation, production, supply chain management complexity of the shackles, resulting in difficult to standardize agricultural products, so that the real become fast consumer goods.

In addition, agricultural products to product innovation to hit the market or marketing lead to increase sales hit the market is also a problem for the agricultural electrical business.

Data show that the huge potential market demand behind the very low permeability of the agricultural electric power: to fresh electricity business For example, the current domestic penetration rate is only about 1%, far lower than electronic products, clothing, cosmetics and other categories.

Most of the unprofitable status of the agriculture-related electric power suppliers is mainly due to insufficient infrastructure. The CEO of Dolly Farm, former president of Life Net, assistant Yang Xuatao, said in an interview with the reporter that the situation of agricultural products electric quotient is complex, its product chain is long, the gross margin is low, the cold chain transportation is imperfect, the loss is relatively high. In this context, the price war of agricultural products dealers has already begun, which makes the profit space on the low agricultural products vertical electric operators can not support, "the whole industry is still in the initial stage."

Yang Xuatao revealed that the daily consumption of agricultural products can be 5% of the gross profit is very high, many goods on the platform sales are operating at a loss. As the agricultural products vertical electricity quotient, the profit point highest product only has the characteristic product, if can grasp the upstream and downstream supply chain, the gross margin can reach 60% to 70%.

"At present, the core problem of farm products is infrastructure, it is too early to say development." "These infrastructure projects include not only the laying of cold chain logistics, but also the development of large-scale agriculture," analysts said. But solving these problems will take time and a lot of money.

Small case: How to play to the farm produce electricity dealer?

Chongqing has a farm product electricity quotient, their integration method of the base is particularly worth to draw lessons from.

The first thing they do is not the company, but to do business-to-business, with group procurement led to the integration of the base, and then derived out to do the service and O2O experience, so that the absolute purchasing power, the cost of natural reduction, quickly get through with the base of supply and demand information, achieve a relatively efficient synergy.

O2O's new shopping experience is being pushed forward. This kind of play is worthy of reference for agricultural products.