Federatedmedia Dialogue Marketing Toolkit

Federated Media is a small advertising agency that can help customers put targeted ads on small but influential social media sites (mainly some well-known bloggers). It has just launched a beta version called the Dialogue Marketing Toolkit (conversational Marketing Toolbox), which is expected to help customers measure the social media's help in marketing.

This "Dialogue Marketing Toolkit" has been available to include Aiderss, Buzzlogic, ComScore, DoubleClick, Google Analytics, Meebo, nuconomy, Pheedo, PointRoll, Twitter and the support of companies like Yahoo. It can customize the monitoring scheme according to different requirements, and record the dissemination and implementation of social media marketing (Socialmedia Marketing) in real time, so as to facilitate the tracking of the activity effect by marketing personnel.

Currently, Federated Media's Dialog Marketing Toolkit assesses the effectiveness of activities in three aspects, from the level of interaction (indicators), spread (amplification), and impartiality (Equity). This is obviously more than page traffic, clicks, site bounce rate and other site statistics can reflect the real marketing effect, but also easy to make marketing staff understand. But it's still curious how federated media can integrate data from so many different sources, and how it can be difficult for the operator to choose the information that is important to them.

Federated Media currently opens the Dialog Marketing Toolbox feature only to some customers (Anglo Express, Asus, Best Buy, Dell, Intel, and Symantec). I hope this product can be improved with the help of these customers.

Social media marketing has become increasingly popular, but the assessment of these campaigns has become a problem. Whether it is enterprise, agency or social media operators and participants, all need a reasonable effectiveness evaluation methodology. In addition to federated Media, Buzzlogic, nuconomy and other companies are also in this effort, but so far there is no widely recognized solution.

(Starting: http://webleon.org/2008/10/federated-media.html)