Fine business in Socks the philosophy of success of black socks

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In the heyday of E-commerce today, in the business has Jingdong, where customers, Consumer-to-consumer have Taobao, want to venture from E-commerce still have the opportunity, because E-commerce still have many giants care not to the dark corner. In the competition unprecedented strong, the fund gradually to the advantageous enterprise centralism situation, the fine electronic commerce was discussed by everybody. Borrow Zhou's argument, this is called micro-electronic commerce.

Refined E-commerce contains two levels of meaning: the first is the breakdown of the sale of goods, differentiation of sales strategies, such as Jingdong sells all digital 3C products, but you only sell SLR digital cameras, smaller coverage and more focused resources to make it easier for you to attract target users; the second is the refinement of the product additional services, Large-scale online stores because of the need to take into account a variety of goods and a variety of user needs, if you can provide some of the user's desire for meticulous functions, nature can be more effective. For example, the delivery of merchandise receipt of SMS, provide micro-blog, im customer service.

Socks are everyone will use the consumables, shopping malls too miscellaneous prices too messy, in addition to sports brands are difficult to buy their own socks, there are very few special sales socks counters. In this case, black socks gave us a good demonstration, this is a well-known British online store, their main product is only socks, these socks by their manufacturers to customize and ensure quality, these socks are not cheaper than the mall (the average price of 10 U.S. dollars per double), you can on the site according to color, Type of selection, the most important is that they provide regular delivery services, you can buy 20 pairs of socks and then let black socks send you five pairs per quarter, you no longer need to spend time to go to the mall to pick socks, also do not need to find socks to wear and worry.

Black socks Philosophy of success: focus on the core products, reduce the cost of users, provide high value-added services. The main client of their site is male, most men for socks have a comfortable, breathable such general requirements, while women on the socks style, specifications have more complex needs; second, most men are unwilling to spend time picking socks for work or character reasons, while women like shopping most. In the end, most men go through smelly socks or broken socks, even though no one sees them but feels embarrassed. They have sold 10 million pairs of socks a year, and these socks can circle the earth n circles, this sales more than many so-called big manufacturers.

If you sell a pair of socks black socks can make five dollars, which means they can earn 50 million dollars a year about 300 million yuan in profits, and logistics, raw material costs will be due to the sharp decline in sales, it seems to be a good business. Now there are already a large number of lack socks imitators began to appear, but given the domestic consumption and online shopping environment, I do not have a good expectations of them, I do not encourage everyone to sell socks, but also to understand black socks behind the refinement of the operation of ideas.