Five Friends Network Shenhao: Entrepreneurial opportunities have a lot of, want to move fast

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August 28 4 o'clock in the afternoon, Baidu suddenly announced that its "Baidu navigation" business completely free. 3 hours later, the "Gold Navigator" also announced a full free. With the German navigation, Baidu Navigation announced free, the map navigation market seems to have entered the usual mobile internet thinking mode, free ERA. Map has become a mobile internet and the Internet another important entry, whether it is Google Maps in the future to join the advertising report, or navigation software for free, so that the online map of the profit model points to the map ads.

However, map navigation products Unlike other (mobile) Internet products, users may use the map from start to finish only one page, the page display location, time is limited, in other words, the demand for advertising is very harsh. What's more, mobile end If there is a banner that seriously affect the user to use the map navigation experience, even if there is a banner, selling cheap not cost-effective, sold expensive no one bought. Through the free mode to attract a large number of map navigation users, and then through advertising, value-added services to cash out, whether this is like the original intention of Lin Funan, itself is a pseudo proposition?

Below, is a map navigator practitioner's confession.

05, 06, saw the Google map of the road, Shenhao (the founder of the five-peer network) will feel that this is an opportunity. But he doesn't think startups can make maps, and in his words, mapping does not just require your strong online skills. Offline surveying and mapping, regular occasional offline data updates (new store openings, old store closures, etc.) all require a heavy operating model, which seems like a big company's business to the C-side cloud storage. But is there no entrepreneurial opportunity? Shenhao thought, the start-up company itself does not have the capital to build what platform, the future cloud service will be a big trend. Using cloud services, cloud computing provides some personalized, vertical, subdivision services on top of the occasion, or there are many, very large living spaces.

06-07 years, we found that people's use of maps and locations more and more high, and the map placed ads, but also the future map of the important way to profit, map advertising needs to solve the problem of advertising, so has been in the attention. Thinking, doing homework. Navigation Map Products Advertising mode in the end there is no, where? Red Bull encouraged by the passion and ideals in the shenhao embodiment of the dripping exquisite. After nearly a year of thinking precipitation.

07 has a great idea, we use the space on the map to display ads. The approximate pattern is to use the blank area on the map to plan a fixed size of the standard advertising, and position ads combined to carry out accurate positioning of advertising marketing, products based on the geographical fence technology, geographical location recognition and image recognition technology, based on the location of the advertising display basically does not affect the original user experience map. The reference of the advertisement is stronger. This new "advertising experience" is not only more appealing to users, but also more effective for advertisers.

After precipitation, groping, 09, the first version of the product online. Subject to the technical conditions at the time and the team's own technical accumulation of limitations, our first version of the map ads is not ideal, flash too much resources, resulting in browsers, app is easy to crash. But in the same year our patent was authorized, "the method of loading the advertisement in the electronic map" has been authorized in China and Australia (Authorization Number: zl200710025799.x), (IP Australia 2008286112) also to the United States, the European Union, Canada, 4 countries and territories in Japan have filed patent applications and are currently being processed. Map Service Software 1.0 has obtained the software copyright.

10-13 years through our unremitting research and efforts on technology, coupled with the development of new technologies, product function and efficiency has revolutionized the progress and development, map advertising platform has been on line, the next 1 years to complete the good similar Mapbox map software (services) development, improve the map advertising system. Within 5 years, the nationwide establishment of MAP advertising distribution network and channels, the formation of 1 billion per year of the map advertising market, and the map platform and advertising channels are divided into 25%-30% of cash income.

Shenhao often said, entrepreneurship to my biggest feeling is, "the opportunity is too much, this and I did JS when the idea of a considerable gap, but not to start a business, want to get through to move fast."