Five promotion skills to help you expand online retail

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

New Promotion Mode one: SNS Community Promotion

When it comes to SNS community, we will immediately think of happy Net (www.kaixin001.com), Renren (www.renren.com), the general SNS site has many restrictions, such as adding friends more difficult, must be validated, SNS category of Web site to protect the privacy of the search engine shielding and so on , these restrictions are not conducive to the traditional seo& promotion model.

But now is the age of WEB2.0, to be interactive, such as Taobao Consumer-to-consumer business to produce an excellent about boutique Taobao recommended soft, perhaps in just one weeks will get tens of thousands of recommendations, such as group purchase site synthesis of some discount information and group purchase information, will also be one by one's recommendation, And this recommendation leads to direct flow and potential users, not as in the past to do the same as the promotion of search engines to see, these are done to the user as God-like, get their approval, is equal to the success of half. In this promotion, Word-of-mouth, marketing, speculation will account for a greater proportion.

Therefore, in the promotion of E-commerce website should also pay attention to the promotion of SNS community, do not think that SNS community is everyone to pass the time, share the video place, in this interactive WEB2.0 era, everything contains business opportunities, see if you can grasp.

New Promotion mode two: shopping online/e-commerce navigation

Just like the early web site navigation, due to E-commerce has just arisen, a large number of e-commerce sites, allowing users to cross the eye, this time they more believe that some professional e-commerce navigation, experience one-stop shopping. For example, a user needs to buy a designer purse, although he knows some of the professional business of selling packets, but he would like to around, this time E-commerce navigation station can help busy, such as the first classification of the current high credibility of various types of business, Consumer-to-consumer, group purchase, Taobao have AH Pat high reputation merchants, And in the early stage of the development of E-commerce website, are free to include a variety of high prestige excellent online shopping site, so we can be their own e-commerce site to the famous E-commerce navigation station, choose the correct classification, try to put their own description of the article and the description of the site detailed, if there are scoring and message system , you can also use a person to carry out Word-of-mouth marketing.

New Promotion mode three: Weibo marketing promotion

Weibo has been popping up since the second half of 2010, the logo is Tencent Weibo's comprehensive opening, Sina Weibo's sustainable development, as well as the new Baidu said the public test, Tencent QQ for the main users began a large number of Tencent Weibo, interactivity and communication is very strong, so the new micro-blogging marketing tools began to rise.

Can be a day or a cycle, organize their own site of fine goods, group purchase information, discount information, posted on Weibo, at the same time to add friends, and more interaction with others, so you release a variety of information will be broadcast by others, early due to the popularity of not flourishing, can engage in some activities, For example, take out some inexpensive small items or coupons for the lottery, broadcast the news of XX, XXX, XXXX users can get prizes. This promotion is the same as SNS promotion, is based on WEB2.0, the flow is the real users and potential users.

New mode of promotion four: the system of the transformation of the chicken and business-to-business platform

From the current perspective, Business-to-business E-commerce Platform competition has entered the daytime, especially the vertical industry business-to-business E-commerce platform, in their industry competitors at least more than 10, if there is steel Oppu steel net, my steel, steel source, steel house .... And so on, let alone what comprehensive Alibaba, Hui Cong, business treasure, Ming million. Business-to-business E-commerce platform has almost become a chicken, food tasteless, tasteless, not entered the people do not dare to enter, has been struggling.

All the bigger platforms are trying to break through the bottleneck, looking for transformation, Alibaba in this respect to walk in front, will be relocated to the small wholesale market, to B2B2C transformation, specializing in IC electronic components Huaqiang Electronic network, also not to be outdone, launched a special for small wholesale or retail sellers and buyers online Mall, Super buyer.

The launch of any new product, once the product success (large platform general new product success rate is higher), the first dare to eat crabs, often the most profitable, Alibaba in the introduction of small wholesale, the first to do is the apparel industry, and invited Taobao retailers to participate, free advertising recommended, this batch of invited people to profit a lot, Of course, the author is also invited to the object, so do online retail, you can use business-to-business platform of the transformation of the machine, free access to promotional opportunities.

New mode of promotion five: the construction of electronic commerce media

Now general business website has its own news release system, you can through mutual soft text for cooperation and promotion, can carry out cooperation, advertising cooperation, business cooperation negotiations. The prospect of electronic commerce is bright, but in this early stage of E-commerce, the fittest is inevitable, opportunities and crises complement each other, cooperation is the hard truth, rich people earn. I wish you all a pleasant journey on your e-business path. This article address: Http://home.ebrun.com/space.php?uid=11169&do=blog&