2014 Game Action Inventory: ten major trends events

Despite the questioning and discussion of the Q3, the rise of mobile gaming is an obvious trend throughout the 2014 year. 2014 mobile gaming industry in all its rise, hardware, thanks to the continued popularity of mobile smart devices and upgrading; technical level, 3G, 4G network gradually spread out, the game engine to further improve; policy on the implementation of the relevant government laws and regulations to avoid the industry is vulgar propaganda, piracy infringement and other unhealthy; game, Breakdown types have been developed, card games to maintain dominance, casual games, 25044.html "> Chess games, Action games have excellent performance; players tend to mature rationality, outside the core players, female players, the players as a complete user layer to get the overall mining.

Overall, in the mobile phone game demographic dividend gradually reduce the disadvantage, mobile gaming industry in all levels tend to mature, showing a steady upward trend, huge market space, Google, Apple and other giants are also seeking to maximize the interests of the Chinese market, Mobile games in the first half of 2014 sales revenue reached 12.52 billion yuan, the data exceeded last year's data, and for the first time beyond the Web game. Industry 2014 Annual mobile gaming market size of 27.4 billion yuan.

1. Capital Boom

2014, the continuous explosion of mobile phone game growth, more and more industry outside capital into the hands of the industry, and the rapid expansion of the company's own fast-growing demand for domestic mobile gaming companies and capital of intimate contact, gambling, acquisitions, venture capital and listing of common financing channels are used by enterprises.

Within 2014 years we have witnessed the joint public, Nangju, Blue Harbor (end of December), flying fish, fun and other hand tour company successfully listed, only the first half, there are 11 a-share listed companies announced or completed the acquisition of 16 hand tour company, the cumulative transaction amount of 13.582 billion yuan. This includes the Hand tour company's backdoor listing, but more for the traditional enterprises hope to achieve rapid capital appreciation by mergers and acquisitions. But with the 2013 mergers and acquisitions of the majority of the company can achieve a different profit commitments, from the first half of 2014 data, more than half of the acquisition of the company's game assets performance to achieve the previous commitment. The capital boom will tend to be rational.

2. Channel Wars

2014 years at the beginning of the mobile gaming industry ushered in a channel into the war, January 8, 2013 China Mobile gaming Industry annual Summit Ali Digital Entertainment Group President Liu Chunning at the meeting for the first time to disclose Ali hand tour platform strategy: Ali platform stand-alone game free access, transport games 70% to CP, single generation Game 40% to CP. Baidu, Millet, the application of treasure and other mainstream domestic channels in the subsequent announcement of their new share policy. The war by the market newcomers Ali provoked, millet and other channels second group positive response. To reduce the proportion of small and medium-sized developers and fine operation of the 2014 domestic hand-swim channel to do the most of the changes.

Due to the reasons, prompting domestic channels to stir up the main reason for the war is the market for Android phone dividend drop, hand-swim channel for hand tour, especially the pursuit of High-quality hand tour. But in the fall, the channel relatively limited resources are still the most current game manufacturers and channels the biggest contradiction, in addition to the proportion of the clarity, the channels are often through product alone, copyright operation, Cross-border cooperation and other attractions to attract high-quality games settled into.

3. Living Room Entertainment

Living room Entertainment in the 2014 to become the game industry in the next hand tour is mainly due to the September 2013 with the Shanghai FTA brought the game host policy lifted, the policy was implemented in early 2014, January 6, the State Council issued a notice to allow foreign enterprises to engage in game entertainment equipment production and sales, Through the Cultural Authority content examines the game amusement equipment to be able to sell to the domestic market, this means our country up to 13 years of the game machine bans the stipulation official release.

After some twists and turns, Microsoft's Xbox One host on the September 29, 2014 officially on sale in China, and Sony also announced that it will launch its own licensed game host, but due to game audit, high host hardware and game prices, lack of domestic game development and distributor support for the licensed host in China face difficulties, Host games, the domestic gaming industry is more optimistic to the Android box, smart TV for the hardware platform for Intelligent TV Entertainment, but the platform fragmentation, operation and lack of corresponding quality of the game has become a hindrance to the development of intelligent TV entertainment several urgent problems to be solved.

4. Social sharing

With the popularity of smart device terminals, mobile game development type, the player's social demand for mobile games is increasing, and in 2014 we also witnessed the "Pixel Bird", "cat" phenomenon class mobile phone game virus outbreak spread, in which mobile gaming social sharing trend is significant. In a comprehensive way, mild leisure hand travel has become the user's active social sharing game type, micro-letter platform launched the first experimental game, "aircraft war" is the hand-travel social sharing success stories.

After the beginning of the 2014 "Pixel Bird" baptism, the mobile gaming industry in the year again witness the HTML 5 game "Neuro Cat" in the micro-letter platform, the instantaneous outbreak of the game on July 22 14 o'clock online, 24 child access to 234,000 users and 863,000 visits, online three-day game access to break 100 million, independent users up to 5 million. Tencent mobile games, which benefit from the micro-credit social platform, have become the biggest force in the 2014 mobile gaming group. Despite the lack of certainty of gaming players socializing, it is clear that the demand for social sharing by mobile gamers has affected the industry's thinking about the social elements of mobile gaming.

5. Technological innovation

Mobile gaming industry technology innovation is mainly reflected in the bottom, on the one hand, with the device manufacturers to introduce more robust performance, screen larger mobile devices, with the Apple IPhone6 and the iphone 6 Plus release, higher resolution support, a larger screen experience to become the industry's new promotional selling point, due to the lower chip price standards, Domestic handset manufacturers in the year repeatedly dozen price war, make the lower-middle-grade mobile phone hardware has a large leap, the current domestic 600 yuan mobile phones have been achieved high-definition screen, 4 nuclear CPU, high-capacity batteries, such as the basis of standard, these hardware level of technological innovation directly or indirectly change the game user mobile phone game habits, Making mobile game developers more targeted in content development.

On the other hand, as the mobile OS system upgrades, new engine technology is implemented. 2014 Apple and Google have introduced the latest operating system version of the OS IOS8 and Android 5.0. The notification method of the new system, memory optimization, engine technology support will have a direct impact on the industry, while the Unity,cocos engine standard further specifications, The unification also lets the developer in the game development to be half the effort, the year-end HTML5 industry standard final unification, to still develop the HTML5 game to be no less than the cardiac stimulant.

6.IP in the Holding

2014 with the rapid development of mobile gaming industry is the entire industry for the popular IP in pursuit of the rising tide, national policy level of the importance of intellectual property rights, mobile gaming industry, the rapid development of industry demand has contributed to this phenomenon, the industry's most sought after IP categories, including not limited to the classic day diffuse country, domestic TV series film, Network fiction, reality TV show, etc. Along with policy regulation and industry self-discipline, piracy has been greatly reduced compared with 2013.

In combination, the reason why the industry is hot for the popular IP is that the mobile game development cycle is short, can be very good with the TV series, movies, reality show propaganda node to develop and promote occasion, and the popular copyright fan effect can be fully developed, and in the 2014 mobile gaming industry is still in the spell, Users get the cost of continuous improvement in the big situation, the copyright game can better stand out to attract users. With the industry's emphasis on copyright to allow IP prices to rise, the efforts to combat piracy gradually strengthened, thereby increasing the entry threshold for the entire industry, start-up teams and small companies want to survive more need to rely on game innovation quality.

7. Market segmentation

In the rapid development of the industry, market speed expansion of the mobile gaming market behind, subdivided into the 2014 mobile gaming industry can not be ignored the key vocabulary, hand-Travel market segmentation is Top-down, including the division of the industrial chain of refinement, the user layer of refinement, the type of game refinement and so on.

Industry scale, mobile gaming industry industry chain Segmentation trend is obvious, mainly for game development, game operations, channels, Third-party services, and the refinement of the Division of labor, and user level, due to the high penetration of mobile internet, mobile game users have been further refined, including female gamers, The new players such as the group have been fully excavated, type of game also in the early 2014, mobile phone games no longer limited card +x, including the traditional type of MMORPG hand tour, female dress up games, parkour, vertical version of shooting, Moba and other types of games can find their own market.

8. Reverse attack

With the rise of the heavy game, end tour manufacturers in the hot mobile phone game industry to find their own sense of belonging, 2014 perfect, swim, giant, more benefits, such as tour manufacturers in some unsuccessful test water after the release of their own successful MMORPG Hand tour, The end of the tour and the end of the tour manufacturers to become the 2014 degree of heavy hand tour of the industry in miniature.

2014, the traditional end-tour manufacturers experience the pain of the transition to mobile gaming, the year we witnessed the grand, giant, such as the former end of the tour giant back to the city, perfect, swim even push many new products but poor performance. But thanks to the mobile phone hardware Device Update, 3G network popularization, 4G Network promotion, mobile game players tend to mature, heavy mobile games as the hand tour industry most important to the rapid development of a type of game, the traditional end of the long-term accumulation of copyright, game depth operation, the network game players psychological grasp and other advantages to display space. MMO Hand tour tends to be realistic so that the end of the tour manufacturers find their own direction. In the second half of the year we saw the "Condor", "brilliant", "Taiji Panda", "Tianlong eight 3D" and other traditional end-tour manufacturers to launch a heavy MMO hand tour in the best-selling list performance.

9. Female players

As a result of the market segmentation of hand travel, female players as a group of independent players in 2014 to get a preliminary excavation, different and male players prefer card, action hand tour, female players more like painting wind gorgeous, easy to operate leisure, analog hand tour, "Warm around the world", "defend radish" Mobile games, which are popular with women gamers, have been hugely successful in 2014. Women are more enthusiastic about mobile gaming than men, according to research firm Flurry in a August survey. According to the data, for the "app purchase" provided by the game, the number of female gamers is 31% higher than that of male players. In addition, the female player spends 35% more time on the game than the male player. The market is changing. Women are not only willing to spend more, but also have a high degree of loyalty to the game. For this reason, mobile game developers are happy to develop mobile games specifically geared to female gamers.

10. China only

Great market potential, Google, Apple and other giants are facing the Chinese market to launch China only special services, the year we can see the "Candy Smash Legend", "pirates" such as the overseas first hand tour of the Chinese agent version of the Chinese market online, but also saw the "Plant vs Zombies: All Stars" This is specifically for the Chinese market development of the custom version of the IP game, and more far-reaching impact is the Apple China Special 1 or 3 yuan pricing strategy and Google plans to push the Chinese version of Google Play app market news.

Comprehensive view of the Giants have launched China only special services, mainly in order to better adapt to the unique market characteristics of the Chinese market, user pay habits, in order to better profit from it, despite the wolf to the query, but we can see the overseas giants to reduce posture for the domestic industry also has a positive promotion role.