77 major factors affecting search engine rankings

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

here is a list of factors that will affect your ranking in Google, MSN, Yahoo, and other search engines. The list contains positive, negative, and neutral factors, as they do exist. Most of the factors in the list apply to Google and some of the other search engines that apply to MSN, Yahoo, Baidu, and all of the minor. If you need to know more about the factors in the list, you can look at the SEO Academy, which provides a more detailed explanation of keywords, links, tags, metatags, Visual extras, and more.

Number

Factors

Description

Score

Keywords

1

Keywords appear in page title

This is the most important part of a keyword, because the content of the <title> tag displays the page title of your search results. The title tag is short (up to 6 to 7 words) and the keyword is related to the beginning of the article.

+3

2

Keyword appears in URL

The keyword in the URL also helps a lot-for example-http://domainname.com/seo-services.html, where the phrase "SEO services" can help you get a good ranking, but if the article does not say "SEO services "Keyword content, do not place keywords in the URL.

+3

3

Keywords in the Web page density

Keyword density is also a very important factor, the keyword density of 3% to 7% for the best, 1~2% appears to be a little less. But if the density is more than 10%, it looks suspicious, more like keyword stacking than natural text.

+3

4

Keywords appear in import links

Also very important, especially when the links appear in the keyword, because you are in the links from other sites in the link to appear in the keyword, generally not only for your site vote, especially for keywords.

+3

5

Keywords <H1><H2> tags

There is a lot of help in a place where the keyword appears, but your page content does contain these keywords.

+3

6

The keyword appears in the first paragraph of the page

It's not as important as anchor text, title tags, or headings. One thing, though, is that the beginning of a file is not necessarily the first paragraph – for example, if you use a table, the first paragraph may appear in the lower part of the table.

+2

7

alt label appears keyword

Spiders are not people will not be able to distinguish pictures, so if your page has pictures, it is best to mark the alt tag in the picture some of the relevant keywords in the picture.

+2

8

Keywords appear in metatags

Although not very important, especially Google. But Yahoo and MSN still have influence. If you're going to optimize on Yahoo and MSN, labeling meta tags will do you no harm.

+1

9

Similarity of keywords

Keywords similarity-the key words in the text in terms of the relevance of the relationship. For example (Nokia mobile) There are no other phrases between Nokia and mobile phones, which are closely related. If Nokia is in the first paragraph, the mobile phone in the third paragraph, it is not close enough. Keyword similarity is more useful for 2 and more than two phrases.

+1

10

Keyword phrase

In addition to the keywords, you can also optimize the keyword phrases, including several words. For example: "SEO Technical Services", is a popular phrase, so you can get a lot of accurate matching search results. But sometimes optimizing 2 or 3 Independent keywords ("SEO" and "service") makes sense because he is more likely to get an exact match than a keyword.

+1

11

Secondary keywords

Optimizing secondary keywords may be gold mines, as everyone optimizes the hottest keywords, with fewer competitors (and possibly more clicks) for minor keywords. For example, the "Hangzhou Hotel Reservation" Search is far less than "hotel reservation", but if you are targeting the Hangzhou market, your traffic will be more valuable.

+1

12

Same word root keyword

English can not be said to be a factor, because the word is rooted in the same root. For example (dog, dogs, doggy, etc.) these words are considered relevant if there is "dog" on your page. "Dogs" and "doggy" can all bring in search traffic, but for other languages it may be a problem, so the different words from the same root, you need to optimize

+1

13

Synonyms

In addition to the target keyword, the optimization of the target keyword synonyms is also a good way. The English search engine can intelligently judge synonyms and return the same search results. In other languages synonyms rankings and correlations are not counted.

+1

14

Keyword spelling error

Spelling mistakes are very frequent, and if you know that your optimized keywords often misspell why words (for example, Agent bookkeeping and agent billing), you might go back and optimize him. Yes, this may bring you traffic, but your site will give users a bad impression. So it's best not to use it and use it in meta tags.

0

15

Keyword dilution

When you optimize an excess of irrelevant keywords, this will affect your optimized target keywords, and even make your target keywords diluted from the text.

-2

16

Keyword stacking

Any artificial increase in keyword density (10% or even higher) will be considered keyword accumulation, at any time by the search engine to kick off.

-3

Links-Internal links, external links, outbound links

17

External links appear keywords

As a factor in the keyword chapters, this is really one of the most important factors in getting a good ranking. If you have a keyword in the outer link text, that's best, but even if it's not, it's still available.

+3

18

Quality of External links

External links In addition to the keyword this point, the credibility of the connection to your site is also very important. The general PR value of the site is relatively good reputation.

+3

19

External links to similar sites

Links to similar websites are very useful. This marks your content in the same industry is very popular.

+3

20

External links from Edu and gov domain names

These links are invaluable because they are more powerful in search engines than. com. biz. info and so on, and these links are hard to get.

+3

21

Number of external links

In general, the more the better. But the quality of the chain is more important than the quantity, there are outside the anchor text link, whether there are keywords, links how long.

+3

22

Anchor text for internal links

This is also important, although not as good as the anchor text outside the link.

+2

23

Text around internal links

The text around the inner link is also important because it further shows the relevance of the anchor text and content, that is, whether the linked text is artificial or natural.

+2

24

Time of outside links

The outer link is the older the better. can go to buy, and in a short time get a lot of new mutual outer chain.

+2

25

Add to Catalog

If your site can join the DMOZ, Yahoo directory of the corresponding directory list, to get a good ranking is very useful. But if you have a large number of outside links from some of the PR value of 0 directory, this is useless, and may even be considered to be outside the chain of cheating.

+2

26

Number of outbound links

The less the better, because your links look important.

+1

27

Named anchor

Named anchors (the target location of internal links) are useful not only for navigating internal links but also for SEO. Because you especially emphasize a detailed page, a paragraph, a piece of text is very important. In the code, the format of the named anchor is: <a href= "#dogs" >read "_fcksavedurl=" "#dogs" ">read" "_fcksavedurl=" "#dogs" ">read" "_ Fcksavedurl= "" "#dogs" >read "" _fcksavedurl= "" #dogs ">read" "About dogs</a> Here" #dogs "is named anchor.

+1

28

Externally linked IP

Google identity from the same IP or IP section of the external link, but MSN and Yahoo may give up from the same IP or IP section of the external links, so the external link is best different IP.

+1

29

To the link factory's outside link

This is of no use to you, because the links are not mutual. You're not going to get punished because you can't control who's going to connect to your site, and that will be your competitor's way of framing you. So you'd better stay away from the text chain.

0

30

Too many outgoing links

Google does not like the page has too many links, the best one page links do not exceed 100. Too much is not good for your rankings or even worse.

-1

31

Too many links, links flooded

For your ranking, this is a bad thing. You have too many links to come to or go to the same site (ie it is not a mutual connection or link to a bad site), which seems to be the link to buy at least a deluge. The best thing is that search engines will agree to some links.

-1

32

Outward link to link factory

This is different from the chain of links to the factory, if you are outside the link to the site is punished, may be affected fish pond. So you have to regularly check your site links, sometimes good sites may become bad, and vice versa.

-3

33

Cross Link

Cross-linking means that many stations link to each other to increase the breadth of the links. (I have ABC three stations, I am connected to a bc,b on the ac,c connected AB) This also belongs to cheating means. Incidentally, the domestic sales of 12,001 of the SEO ebook is to use this method to the customer ranking, the result is as long as Google found that these stations are all dead.

-3

34

Hidden links

Hidden links are designed to be accessed only by spiders, not by people. Cheaters from many PR high sites, with hidden links to the pages they want to optimize.

-3

META tags

35

<Description> META Tags

Meta tags are becoming more and more trivial, but <description> and <keywords> are still useful. You describe the site in Meta <Description> tags, in addition to MSN and Yahoo also has the effect, another benefit, sometimes appear in the search results.

+1

36

<Keywords> META Tags

While Google is not paying attention to all META tags and MSN and yahoo for some meta tags, the meta <Keywords> tags are important. Keep the number of keywords in moderation, between 10~20. Don't stack keywords that don't exist on your page in <Keywords> tags, which is not good for your rankings.

+1

37

<Language> META Tags

If your page's language is more special. It is best to add this tag, the search engine is not smart enough to automatically identify the language, or rely on <language> tags.

+1

38

<Refresh> META Tags

<Refresh> tags play the role of page jump. Only when you change the new space domain name temporary use, long-term use of words will be considered immoral behavior may be punished. In any case, it is best to use the HTTP 301 method.

-1

Content

39

Original content

Original content is the King

+3

40

Content always updated

Search engines like web sites that are constantly updated with content, often updating content rather than minor changes.

+3

41

The size of the keyword

Large-size keywords in the text are more easily noticed, and this applies to headings (<h1>, <h2>), which generally has an advantage over plain text and large size text.

+2

42

Keyword formatting

Bold and italic are another way to highlight keywords. But the use of good reasonable, or counterproductive effect.

+2

43

Time of document

New documents (or frequently updated documents) are more advantageous

+2

44

File size

In general, large size documents are not very advantageous, or the same title of a long article, divided into three pages than the top of a page. So a long article is best divided into several pages.

+1

45

Inconsistent content

From the point of view of network marketing, the content diversity of the website (based on the same IP, browser) is very good. But for SEO is not advisable, the same URL different content, search engines do not know what content is the real response site positioning.

-2

46

Unreasonable page layout

Search engines don't like page layouts that are unfriendly to websites. Although very few page layout unreasonable site is punished, but search engine may not index such a site, so in a sense that the layout of unreasonable site is unfavorable.

-2

47

Illegal content

Unauthorized use of copyrighted content or legally prohibited content will be kicked out.

-3

48

Hide Content

As a black hat SEO behavior, designed to be only spiders visit, not people, if the punishment is not surprising.

-3

49

Camouflage (cloaking)

Called IP send (IP ibuyspy), a cheat technique, for the same URL, design a program to return to the real visitor's web page, and a different version of the Web page for the search engine spider (a page full of keywords), followed by a page designed to get a higher search ranking.

-3

50

Bridge page (Doorway pages)

A Web page is designed to get a high search ranking, and there is no value to the visitors to the site. Unlike the search landing page, bridge pages usually try to keep hidden from visitors to the Web site.

-3

51

Duplicate content

Putting the same content on several different pages cannot be your search results more because repeated pages are kicked out. The article directories and mirrors are not banned.

-3

Page layout

52

JavaScript

It might be fine if you use it wisely. But if your important content is displayed through JavaScript, this content is very difficult to let spiders included, if the code error, spiders will not be included.

0

53

Pictures in the text

Only the text seems boring, but only the picture is unreasonable. In all pictures of the <alt> label, note meaningful descriptions rather than the accumulation of keywords and irrelevant content.

0

54

Videos and Blogs

Podcasts and videos are becoming more and more popular, like other multimedia, spiders don't know them. So if you don't provide a list of podcasts and video content, searching can be difficult to index it.

0

55

Pictures instead of text links

It is not good to use pictures instead of text links, especially when there is no labeling <ALT> labeling. Even if you label it, it doesn't have the effect of bold, underlined, 16-point text links. So unless it's critical to page layout.

-1

56

Framework

The framework is very, very unfavorable to SEO, can not be used without.

-2

57

Flash

Spiders cannot index flash movies, and if you want to use them, do not forget to provide alternative text descriptions.

-2

58

Flash Home

Fortunately, the epidemic is over with the homepage of Flash. Use Flash to do the homepage (even the entire page is Flash), no HTML, part-time is SEO nightmare.