Android Market Research report: Analyzing Android Status

Recently, UC chairman Yu has said that UC mobile browser on Android devices on the number of active users have reached 100 million, has become the world's first to achieve daily active users to break through 100 million of third-party browsers. Recently, UC and the United Dcci Internet Data Center, published a survey of the Android Market, specifically for the Android ecosystem and users conducted a detailed investigation and analysis.

We can see from the data that UC provides, on the model that the Android user uses, the following several handset users are most. We can clearly see that Samsung reflects their leadership in the Android Market, a large proportion of the domestic brands such as ZTE Huawei's growth momentum is also very fast. Addition。 Millet occupies a second place in this ranking.

The phone screen is getting bigger. The iphone has turned from the 4S 3.5-inch screen to the iphone 5 's four-inch screen, and both the manufacturer and the user are pursuing a larger screen. Show the same trend on Android. Especially since this year, in the mobile phone screen size, 3-inch small screen of the Android smartphone has become increasingly uncommon, the opposite screen four-inch and above the machine has increased from February this year 13.6% to October 23.5%. The cell phone between three inches to four inches dropped from 79.7% in February to 73.9% in October.

Android 2.3 Still occupies half the country in terms of Android fragmentation, but the proportion of more than 4.0 systems is growing by about 16% per cent.

Data connectivity, the use of 3G and Wi-Fi in both ways to access the Internet users over 40%, of which 3G accounted for 12%,wi-fi accounted for 29.4%,2g network still accounted for 58.6%.

User Group Analysis:

This picture gives two points of concern, first of all, the proportion of users in the adjustment, the proportion of girls previously accounted for only about 20%. In addition, the mobile Internet user distribution has been more and more close to the original PC users.

Android phones allow users to surf more often. 78.1% said they had more internet access after using the Android phone. This reflects the features of Android as a mobile internet terminal, which is to surf the internet anytime. Here's a better illustration of this:

While Android users use mobile phones most often in homes and offices where traditional PCs are used, the other three kinds of online scenarios can be said to better reflect the mobility of mobile Internet. In the vehicles, cafes, cinemas, shopping in the shops, these kinds of scenes on the internet is not the previous PC hard to achieve.

Users use a mobile browser to log on to the same site as the PC basically, ranked top four for search, portals, electric dealers, social.

Convenient operation, provincial flow, clear navigation. This is the user in the browser with a strong three requirements, save money to become the main browser lesson.

We have always thought that mobile phone applications will seriously affect the living space of mobile browsers, but from the data it seems not so obvious, such as the information browsing 77.68% of users may use the browser and 44% of users may choose to use the application, the gap is quite obvious.

From these data analysis, we can see that people's user habits are basically from the PC to the mobile Internet translation, but compared to the traditional internet, mobile internet mobility is becoming a subversive force, so that users can access the Internet in an unlimited time and place. Yu that while apps and browsers will thrive in the next two years, future users will surely be more likely to return to browsers. Do you agree with this view?