App encourages intelligent consumers

7-11 (left one left) and Beijing APM (left three left four) app. In the past, when shopping in the mall, often can not find the elevator, the toilet, the detailed location of a shop.　　In the future, if you have a smartphone, you can download the store's application, and through the mall map, access to convenient services. On the streets of Beijing, people with iphones are everywhere. The biggest advantage of the iphone, says Wan Fei, is that apps are very rich. Since last year, many shopping malls have been scrambling to launch their own mobile apps. such as Hong Kong's Mong Kok Square, the one, K-11 and other shopping malls, Singapore Ion Orchard and other shopping malls. In Beijing, the first launch of its app is Beijing APM, which is May 16.　　It is reported that there are still a number of shopping malls in research and development. The app in Beijing has yet to be enriched as long as you are an iphone user, search for "Beijing APM" in the App Store for free download "Beijing apm GUIDE". Beijing APM Related responsible person, currently only has the latest information and special offers two services. "More services are under development. "The reporter downloads the app and finds that the latest information is mainly about activities and new store openings, and special offers are for discounts." "The current Beijing APM app, the function is too simple." "If you use apps to provide information about activities and promotions, what's the difference between apps and general posters?" said another mall official.　　In fact, a lot of consumers are impromptu shopping, rarely in advance to check information and then go shopping, so, it is not reflected in the attractiveness of consumers. In fact, apps are far more useful than this. Fashion convenience store 7-11 last year launched its own brand of app (app) and was popular. Because every new user who downloads 7-11 of apps will get a variety of "exclusive" rights.　　For example, an independent coupon code is automatically generated when the installer is successfully started, so that you can get a free cup of coffee or coupons from any of the 7-11 chain stores.　　The app of the Hong Kong-Mong Kok Square, which serves the service, is convenient for mainland visitors to arrange shopping trips and to find shops to go from different classifications. A person in charge of the China E-commerce Association said the real disruptive shopping experience was the Fastmall indoor map service launched by New York software industry Mindsmack, which included maps of all the major shopping malls in the United States, and mobile users simply downloaded the app　　Through the Fastmall search engine to find specific stores or facilities location, such as escalators, exits, toilets and elevators and other places, and then click the "Take Me to" button, the mobile map will automatically guide the route. In search of the store, in addition to the name of the store, also added to the shop floor, in addition, also provides parking guidance, take you to find a parking space or leave the maze of aKind of large parking lot;　　It is reported that the fastmall covered shopping malls, people and sales have been greatly improved.　　Smart consumers take advantage of app shopping malls as new information technologies emerge into everyday life, people's lifestyles change and consumption patterns change. A head of the China E-commerce Association said that the world is now moving towards a consumer-oriented sales market, including shopping malls and other companies are moving from the past "product-centric" to "customer-centric", and the advent of the app, also spawned a large number of intelligent consumers. They can take advantage of a lot of new technology, instant access, and enjoy a wealth of information about businesses, products and other consumer experiences.　　Use smartphones, for example, to find the nearest store, to see if the goods are available, etc. The person in charge believes that in many retail business, shopping malls are best worth investing in app. If you are only a separate retail store, there is no need to use app to interact with customers. Because most of what you do is "regulars" business.　　And shopping malls focus on different brands of shops, effective cohesion of a large number of people, so the development of the market based on the app can enjoy the greatest scale benefits. Writing/newspaper reporter Lin Wenrong