App is more like a close friend

Abstract: Humanistic care refers to respect for people's subjective status and personality differences, to care about the diverse individual needs of people, stimulate the initiative and creativity of people, promote the all-round development of human freedom. Baidu is aware of mobile devices as users of private products, which

Humanistic care refers to respect for people's subjective status and individual differences, to care for the individual needs of diverse individuals, to inspire the initiative and creativity of people, and to promote the all-round development of human freedom. – Baidu knows

Mobile devices as users of private products, which the app is more like a close friend, they can be friendly to help you get information, play games with you to send boring time, insomnia can also sing to help you sleep, timely remind you need to complete the work plan, convenient for you and distant friends intimate communication ... Are there any mobile searches in your good friends? Do you think search is different from other vertical apps, and is it really just a cold, boring tool in your heart? How to make search more understand people, narrow the distance between users and search, so that users can rely on the trust of friends?

1. Become a user of the emotional container

Mobile phone Baidu app and Google Now's virtual head

Depending on the timing of the mobile device, the image of the head will change with the scene and the weather. Restore the real natural environment, so that users are immersive, but also conveys the idea of searching everywhere. Search is an essential part of people's daily life, whether it is a sunny day, or in the stars of the night, whether it is busy work or pleasant leisure holiday, at any time to search, to obtain the necessary, with beautiful images to arouse the psychological resonance of the user.

The daily map of Bing homepage

Whether it's a lovely animal or a beautiful view, each contact with Bing will brighten your eyes, unlike the simple homepage of the search box, Bing always makes the user smile, each beautiful picture can hit the user's heart, so that users are more willing to use, even if not to search, casually point home pictures, Also can bring you never dabble in knowledge, say not necessarily which one of the themes which the humorous language will bring you a day of good mood.

2. Intuitive and intimate visual expression language

Naver lbs real-time bus route map and Sogou bus station results

Have you ever been in a bus stop waiting for a wait? Never know where you are waiting for the bus now, by contrast, Naver is really intimate, it is like a intimate electronic bus route card, not only marked with the name of each site, but also with the cute bus graphics logo appears in it at which station, There are even a distance from your site there are several stations, about how long time, whenever the refresh can see the movement of small buses. This kind of abstract text for intuitive visual expression of the method, so that users more easily accepted, so intimate and lovely small function how can not love it.

3. Humorous and lively animation effect

Gmail and Google Now loading information animation

The right animation effect will be the finishing touch of the app. Gmail and Google Now's loading information animation is the color of the ball page effect, smart animation makes the page instantly lively, increase the closeness with the user at the same time, more profound impression, do not want to let the search is too boring, then add the appropriate small animation, it can always bring people surprises.

4. Interacting with users like friends

Interactive ways of living and habits and funny language

In life to meet a long time to see a friend of the first words will say what, what kind of action to show the joy? Discovering human instincts in life is a good way to get users to learn quickly, such as shaking, primitive human beings ' initial actions to explore strange things, Shake the gesture very good interpretation of the people or things to be faced with the expectations, simple action, interesting language, life can be seen everywhere, why not apply to the search, shake, for a batch of news keywords, simple and close.

Search logo eggs and operations

Special festivals, play a little game, no difficulty, only surprise, how many people in the festival first look forward to Google's eggs, and even some people to collect them for fun, in addition to the homepage, in the results page occasionally will be hidden suspension, and the results of the pull of the Iron Man sucked what is the coolest, In addition to the promotion of operation and brand-building effect, these machines in an instant to narrow the user and search engine distance, so that people love search.

5. Interesting features

Simplify the function and make it easy to understand

Search for a dog is just a picture search application, but the abstract official terminology, will make the user can not understand, do not understand? The street can take a dog to know what breed it is, and this kind of information will appear in front of you, easy to understand it. Close to life and very interesting small features more likely to cause users to try the psychological, subsequent to add more image search related functions, users will be more easily accepted.

Let search no longer be a cold tool, become your life assistant or even close friend, from the user's point of view to look at your search products, it is in the visual, functional, interactive ways and so on to provide a friendly quality of information, attentive service, in the search for information to bring small surprises, take care of each user's personality needs, of course, Maybe we have a lot of search requirements, and hopefully it's smarter and more technology, but as a friend, that's probably enough.