App Startup: The survival of a protracted war innovation can only survive for 24 hours

This is an app as the main carrier of the era, even downstairs selling mutton lamb, orders 80% from micro-letter. Play the game ", see the Weather", with comments ", check the map", the next Application "... People's time and energy are almost divided by various kinds of apps. Despite the boom in app development, the homogeneity of the user has been the aesthetic fatigue. Taking stock of the 2013-year application distribution market, sorting out the death list of hundreds of apps in dozens of is not difficult. Development is only the first step, more important than the former is to foster "APP." Some people say that the app is like a need to constantly packaging and input of the star ", need to constantly create the topic" to attract users, rely on a version of the optimization upgrade and enough content, activities to support, otherwise it will soon disappear in the eyes of people. Therefore, more difficult than the app development is the follow-up operation and promotion. 2012 Cool News app to get a user's cost is about 1.5 yuan, 2013, has risen to more than 3 yuan. "Cool News product director Chen that the real success of the app lies in the long run after the development." This is a protracted war. Continuous and meticulous operation is a big test for app entrepreneurship team. Bird "The golden age of the rapid rise of the App Store is over, and an app that wants to stand out from many competitors is a lot harder than it was. Profit is the ultimate torture of the future is also the reality of the bottom line. Data show that 56.6% of Chinese mobile app developers choose to download the Free + application ads as their main profit model. Many app developers think that the pay-for-download model does not apply to China. But if you can't achieve a paid download, how can you make a profit? Even if the ink weather so after years of accumulation, with hundreds of millions of users of the application, but also face the next step out of the question. If there is no reliable user size and profitability, doomed to a short-lived, become a mobile internet accident, not the story. Entrepreneurship innovation can only survive 24 hours "face the app anxiety disorder" or die of fire, or death, the proliferation of App homogenization problems, more and more zombie applications piling up into the mountains, how app entrepreneurs face survival anxiety? Author/ Yi Yimin, who loves to take pictures of her mobile phone, has recently developed a selective-intensive disease. At first she was delighted to be able to experiment with a variety of beauty cameras and beauty tools, but gradually, turning to the app Store, the app, which was similar in identity and function, had made her aesthetic fatigue. She tends to delete one by one after downloading. There are several dozens of camera apps on the iOS platform, and the Android platform is the most numerous. The user experience of Xiaomei is not a case in many industries. The same app often makes users feel dazzled. Since the advent of Apple's App store in 2008, countless developers and venture capitalists have poured into the gold mine. Subsequently, the development of the Android App Store provides a big stage. App's creation myth abounds, a lot of aPP became famous overnight. At the moment, App Store and Google Play on the number of applications have exceeded 1 million, but the same category of applications, many of the app function is not very different, homogenization problems, more and more zombie applications piled into a mountain. With the advent of the app, this is becoming an unavoidable topic. Fundamentally speaking, the real good business model more and more can not be asked, what looks good to do, everyone began to get together, this has become a feature of Chinese business society. And because the Internet has inherited the open, sharing, this feature on the mobile Internet performance more. Dim sum, vice president of Huangtiezho to reporters, the reality is that in the development of the app, everyone's innovative cost is too high, the development of risk is too large, coupled with low entry threshold, business model is not clear, and so on, so the survival of the app entrepreneurs anxiety problems. In the last two years, the app field entrepreneurial madness, but can do long not much, app innovation can only survive 24 hours, "Cool News product director Chen reluctantly told reporters that the app's death rate is getting higher, increasingly harsh market competition has become the nightmare of grassroots developers." Even the relatively sophisticated applications of cool apps, developed from 2011 to now are inseparable from continuous refinement of operations. For more entrepreneurs, operations and profitability are hard to get past. The Cottage Corps is "tired of annoying more than 30 apps" and running a "Temple Escape" hot debut, several classes of "Temple Escape" came out. Apple is upset. Last year, just for the fake "Temple Escape" app, Apple had to launch a special crackdown to clean up the clone "Temple Escape" icon application. In the face of an increasingly homogeneous app-cottage Corps, Apple has had to take clean-up actions over and over again, including many "Angry Birds", "Plants vs Zombies" and other popular games. Relatively speaking, the Android platform open, open source to the app Cottage Corps "more to take advantage of the machine." Users annoying, open the App Store, to search for "Plants vs Zombies" but many Shanzhai version of the interference is dazzling. The same worry, Nature also includes app developers, Cool News Chen on the reporter frankly, open mobile phone search train ticket application, a search on less than 50, he simply for users worry about, which one, complete aesthetic fatigue. Coincidentally。 In a short span of one year, with the O2O concept of fire, taxi-like app has sprung up in front of people. Reporter in the Apple App Store search for a taxi, the results have reached more than 30. Tick-tock Taxi, quick taxi, shake recruit car, taxi small secret, 96106 taxi, easy to take a taxi, mobile phone call car, shake recruit car, micro-taxi, e-point car passengers, 1039 easy to take a taxi, dozen of the, recruit car treasure, good taxi, hundred meters taxi, taxi treasure, 96106 taxi small secret, I take a taxi, easy to reach a taxi, easy taxi, quick taxi, Take a taxi without worry, recruit the car to come, play, 96106 easy to catch a taxi, recruit Chebao-easy to take a taxi, tiger Brother Taxi, million by taxi, good taxi, call car, recruit cars that come, and so on, all kinds of homogeneous application of many to be amazed. The use of these taxi applications are basically the same: users use the mobile phone for free download installation software, through the Software positioning function, check the surrounding empty. Click on the taxi button to send your location, time and destination, waiting for the driver to reply. At the same time, the software also provides a discussion platform, users can comment on the driver. Similar features, similar names, identical icons, more than 30 taxi apps in the race. After every Internet product appears, it is inevitable to go through a crazy period of growth, app also, when the taxi application was born so also fans of the public. Dim sum, Vice President Huangtiezho told reporters, this homogeneity phenomenon in fact look everywhere in all walks of life. Under severe homogenization, the App Store is piling up a lot of zombie apps. When Apple's App store celebrated its five anniversary last year, it had more than 900,000 apps and 50 billion downloads, but 2/3 of the apps were zombie apps. In a cottage, some genuine apps are even buried completely. Perhaps the only consolation is that more competition and chaos means settling down to better use and speeding up the rapid maturation of this new thing. Consumers can benefit from competition and get better prices and experiences. More participants, more consumers, will eventually expand the market size, so that the whole industry benefits. App is born death is hard to resist aesthetic fatigue Once upon a time, Angry Birds "are so beautiful." But now, the birds have long been forgotten by users. The life cycle of an app is often very limited, even if the scenery is like a bird also difficult to escape fate. About 68% of smartphones, including iOS and Android, use less than 5 apps a week, according to data from an American research firm. Many people download applications because of the impulse, users of the app is easy to produce aesthetic fatigue, often stand lost interest. In essence, the user is not really concerned about the app, but the satisfaction of their own needs, is the service, they do not care about the specific form of implementation, UC excellent as chairman and CEO Yu [micro Bo] Write a column to point out. There are several star products emerging in the mobile Internet field every once in a while. Soon after they became a meteor ", and was forgotten by the user, this is actually the normal." User's aesthetic fatigue is the app development industry must face a situation, not long ago, "You draw Me guess", "Crazy guess map" once infinite scenery, but less than one months also by many people forget, new applications are endless, people even have no time to feel.