Apple Watch is churning the watch industry

Apple has issued an invitation for a media conference scheduled for March 9 to say Apple will release more details about Apple's watch.

As a warm-up, Apple CEO Tim Cook, interviewed by the British Daily Telegraph, said in an interview about the features, endurance, and so on of the hot products Apple Watch, when asked what Apple Watch could do, Cook revealed that Apple Watch could even replace the car keys.

Interestingly, Swiss watch makers also moved before Apple Watch, rapaciousness (Frederique Constant) and Apache (Alpina) released two luxury watches to support the functionality of wearable devices such as fitness data synchronization.

There are signs that Apple watch is stirring up the watch industry.

The influence of Apple

Cook said Apple Watch can replace the car keys, all the media have been concerned about, ordinary readers are thinking, wow, Apple good, good high-tech, good future.

In fact, BYD's 2012 launch of a watch that supports the function of car keys, which, in addition to the cheers of BYD's fans, has not been too much of a deal. The remark was: "Have the energy to build a car." ”

From a technical point of view, after the keyless startup scheme matures, the car key has become a pure electronic product that can be made into a car-key shape, and can be made into other shapes, without much technical difficulty integrating into the watch.

BYD can do it in 2012 years, Apple is a piece of cake in 2015. And the gap is in influence.

As a world-class company, Apple has launched Apple Watch, no matter how the product is done, people pay, there is sales, there is penetration. An Android smart watch with a similar function is a niche plaything.

Influence and penetration means that carmakers are buying apples. BYD has done a good job, Mercedes-Benz BMW Toyota will not take BYD as a matter of time, not to the signal of its own car to tell BYD, BYD can only entertain themselves. And Apple is going to do this, and the Giants will seriously consider partnering with Apple to share its signal code with Apple to help Apple Watch its functionality.

Apple's influence can stir the industry, redefine the product, the iphone, and Apple Watch.

Ii. the essence of the Watch

Traditionally, watches are portable to watch the time, is a practical tool, the internal sapphire bearing is not originally for expensive, but only to make time more accurate, less error. The definition of a watch has changed since the popularity of personal communication tools.

Look at the function of time, whether it is the BP machine or mobile phone can be better completed, and more accurate than expensive watches. The watch as a tool has lost its meaning, and then become worn on the wrist display, and earrings, necklaces, rings have the same display role.

The watch evolved into an "ornament" to see the "nominal function" of time, which actually had the "ornament" of the display function. Apple is also aware of this, so Apple Watch will have a custom version of 18K gold.

With the 18K gold Apple Watch out, the first is to show someone that you bought a cheap watch before using the Apple Watch function.

Third, to the watch to assign value

Apple Watch will not have much to be surprised about in function. Now the features of the Android watch, BYD's car key features have been there before. But Apple's influence has redefined the watch.

The watch is still an ornament, but the nominal function is too low to look at the time. Since Apple Watch can do it, why can't other watches?

The features of the 18K Gold custom version of Apple Watch decorations are also decorated, why do users buy old traditional watches instead?

As a result, Swiss manufacturers began to follow, the traditional watch began to increase the function of wearable equipment. Predictably, as Apple Watch is on the market, more and more traditional watch makers will be able to add functionality.

Watches or "decorations", but "nominal function" is no longer to see the time, but to Apple Watch, can replace the car keys, can monitor health, can be SMS reminders, can see the weather ....

Apple Watch will assign a value to the watch and change the entire industry.

Iv. opportunities in the industrial chain

A previous source said that the world's gold price would fluctuate as Apple Watch's official listing because it would use up too much gold. This is a little exaggerated.

But it is not exaggerated that, as Apple Watch the watch industry, there will be more opportunities for smart-related industries.

Smart watch on the use of Low-power processors, batteries, wireless transceiver chips, a variety of display ... will receive orders as the industry develops.

If Apple overturns the industry, then our traditional watches will be upgraded. Vacheron Denton's regular watch will become a smart watch for Vacheron Denton, and an ordinary watch will also be replaced with an Avatar smart watch.

The overall upgrading, equivalent to a few years ago smartphone replacement function mobile phone, contains a number of market opportunities billion, which is good news for the industry chain.

March 9, Apple's launch will release more details of Apple Watch, is expected in April-May, Apple Watch will be officially listed, the entire watch industry and even upstream and downstream industry chain will be turned upside down, the show is behind.