Corporate website Promotion Skills

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Online promotion method of enterprise website

Online promotion method has the characteristics of low cost and remarkable effect, it is the begotten of Enterprise website promotion, but online promotion requires its specific operators to have a deep understanding of the working principle of various online methods, and to master the technical know-how of various website promotion methods in order to play a multiplier effect.

Online Offensive: Temperance and propriety

Enterprise construction of the purpose of the Web site or motivation, nothing more than to experience the Internet to bring the fashion and efficiency, with the help of the network to build momentum, playing brands, expand sales, win benefits. However, the strong business atmosphere of corporate websites is not very popular, obviously, naked yell will block some roads. Therefore, enterprises to carry out online offensive even if the impatience to be gentle, temperance and propriety. If you want to get more customers to know the e-mail address of their business, and take the method of forcing others to accept, this will only lead to resentment. Don't do that, many companies have suffered from it. Enterprises through e-mail online marketing, it is best to get in touch with each other, and strive to obtain the consent of the other party. In fact, the email that is allowed is good, and there is a friendship (Chinese businessmen prefer this), often business is done. e-Mail Online, low-cost, but in the method to use more brains. If you want to save money, and other enterprises to exchange banner advertising is also a good choice, from the current domestic corporate web site, the exchange of banner advertising is not much.

II. Promotion of the Forum

Here is the Forum website promotion technique is definitely not in the Forum one edition pastes the advertisement, also not add the website address in the signature and then the crazy brush screen, which is not only the energy and effect is not good, the forum administrator can only click a few mouse will be able to remove all your posts, and by the way to seal off your ID, And the impact is bad, as disgusting as sending spam. One time in a forum to see a promotion of the site is much more sophisticated means. It's a small web site that offers job hunting and learning materials, their propaganda staff will be a variety of articles on the site to form a link, and classification put together, posted in various forums, so that it can bring convenience to some people in need, but also not because of too straightforward ads are deleted stickers, propaganda effect is much better. If you paste this information to a more consistent with their own positioning of the forum, you will be able to exchange a lot of clicks.

Professional (Industry) Portal Registration

Professional or industry portals generally contain the latest information and specialized content and knowledge of the industry to attract people interested in the industry to visit. such as China's automotive network relative to the automotive industry, China Feed Association website relative to the feed industry. If you can put the company's Web site on the industry portal, you can targeted to attract a group of visitors. General industry portals to charge a certain amount of publishing costs, equivalent to online advertising.

Corporate website to promote a few big magic weapon

1. Recommend directly to friends and relatives

This is one of the most direct and common means of publicity. Home page is done, so that friends and relatives to share this is naturally indispensable. However, more and more friends, the number is limited, and by artificial notice is a very low efficiency of propaganda means. If you want the homepage to be open to the whole society, it must be publicized in other ways as well.

2. In Search engine registration

1. Take the initiative to register on the search engine website

2.) Let search engines automatically search for registrations

Where "description" refers to the description of the site, "keywords" is the search keyword. Content is what you want to describe or keywords, and you can write as needed.

3. The use of batch submission software or Web services

3. Advocacy on newsgroups and BBS

The news group has thousands of users around the world, and it is one of the most efficient and convenient ways to publish Web site information. BBS is also an important place for everyone to exchange information, but management is more stringent than the news group, so in the BBS publicity must pay attention to choose the most suitable for distribution, and some BBS also prohibit a row of multiple (a letter sent to multiple letter area).

4. Participation in advertising alliances

Many websites offer free advertising interchange services. That means you're required to add a section of your Web page to a specific code that displays ads for other websites, while other websites will show up to advertise your advertising.

Website promotion problem According to statistics, the current total number of sites in the world has more than 40 million, the vast network of the sea, how to let your customers find you? For the enterprise, not to build a website is all right, your information can not reach the audience, which itself is a waste of resources.

According to the 13th CNNIC survey, search engines are the second largest Internet service users often use, second only to e-mail. Survey results show that 91.4% of netizens often use search engines. The general use accounted for 6.45%, the occasional use accounted for 2.15%. Visible search engines are popular among netizens.

The problems that should be paid attention to in search engine marketing;

Search engine marketing is based on the promotion of keyword marketing, correct choice of their own promotional keywords, is the key to the success of marketing, here to remind do marketing friends: Before the search engine marketing, must find your promotion keyword, you want to find the promotion of keyword is your potential customers the most easy to search the promotion of keywords, Rather than what you think is good keyword, is can give you to bring the customer keyword, but not popular hot keyword.

The enterprise website promotion also must consider the external environment factor

There is also an important reason why corporate websites need to be promoted because of the industry's environmental factors, and there is too much competition for a limited number of potential users in the same industry. Take the search engine promotion strategy as an example, each enterprise/website wants its own information to appear in the search structure in front of the position, because if not in the top 30 search results of the site information, it means that the user can hardly be found, Therefore, the search engine retrieval results ranked position for many enterprises network marketing is one of the important tasks. In the popular search engine promotion method, one is based on the natural search results ranking search engine optimization, the other is through the purchase of search engine keyword ads to obtain the visibility in the search results (such as Baidu bidding rankings and Google AdWords). The intensification of competition has posed a new challenge to the enterprise's search engine promotion strategy: if you expect to achieve a significant result in a simple way, you can usually only old pay higher bid advertising fees to get the top advantage, which is not suitable for every enterprise, and When many websites have adopted high investment to compete for good advertising position, the overall marketing cost will obviously rise, the advantages of low cost of network marketing also lost significance. Therefore, in the fierce competition in the context of the development of Web site promotion strategy, we can not but consider more environmental factors, only beyond competitors, corporate website promotion to gain a clear advantage.

What is corporate website promotion

The purpose of the website promotion is to make as many potential users as possible to understand and visit the website, obtain information about products and services through the website, and provide support for the final purchase decision. Website promotion needs the help of certain network tools and resources, commonly used website promotion tools and resources, including search engines, categories, e-mail, web links, online Yellow pages and classified ads, e-books, free software, network advertising media, traditional promotion channels. All Web site promotion methods are in fact a certain kind of website promotion means and the reasonable use of tools, so the development and implementation of effective Web site promotion method is based on a variety of web site promotion tools and resources of the full understanding and reasonable application.

The purpose of corporate website promotion is to increase the amount of Web site visits and reach marketing goals. Based on this premise, Web site promotion program operators should use the characteristics of the Internet and their accurate positioning of the target market, so that more potential customers know your site and become a repeat customer.

General query rules for search engines

The use of search engine can be retrieved by inputting a single word, can also use the logical operator and position operator to search multiple words, can be used to query the topic of the page information, can also be a specific domain name, host name, URL, etc. to find information about the site.

Qualifying Field Retrieval

Qualified field search, that is, to limit the search engine database in a certain field range to find, such as page title, site, URL, link and so on.

Site Retrieval

Site retrieval is to retrieve the input words in the site address domain name to find all pages on the user's specified site. The commands used are typically "host" and are formatted as follows.

Host: The word in the domain name

For example, the retrieval type "host:digital.com" indicates that a Web page with the host name "digital.com" in the WWW server can be retrieved. If you want to find information about landing on Mars and just want to find it in the education website (suffix. edu), you can enter the search type: "Mars landings" + host:edu

Webmaster Query Tool http://tool.admin5.com