Dedicated to building a platform for innovative electric business

Revamping's annual meeting was successfully held at the Beijing Kun Tai Hotel, during the two-day conference, the first day was three special sessions of mobile, channel and brand, the main venue was the next day. The theme of this annual meeting is "broken", that is, "broken, break, break", the aim is to break the plight of the traditional electric business thinking limitations, set up new ideas. Dedicated to create a platform for innovation in the electric business industry, from a professional perspective for the electrical business colleagues to solve the entrepreneurial process encountered in the most practical problems.

On the 28th Mobile Special session of the interactive "micro-letter new play and new opportunities", by the billion Bang Power network CEO Zhengmin, interactive sharing guests are guests to Le CEO Wang Wei, her life founder Su Juan, with the Wang Laiku CEO, Shopex co-founder Pei. Micro-letter new play and the setting of new opportunities are different from the micro-letter shops, friends of the sale of goods, these guests from their own micro-letter business to start some of the experience summed up.

Among them, Shopex the mobile end of the product as a strategy to do, the introduction of a product called quantity, this is Shopex internal practice. The second in the front-end user practices, to help users quickly accumulate the original system to open a micro-store, faster is to open the system, with the outside alliance to cooperate, you can continue to open a micro-store products, can obtain external flow support.

The customer is based on the micro-credit payment system, will originally said that the system is missing the line under the line, the traditional approach is to change the system, more manufacturers do not have the ability to transfer the line of traffic to the line down. They do this system reasons, you should be online business from where to start, should start with the operation under the line.

With the customer as a real estate micro-credit marketing integrator, now can use O2O way, micro-letter way, in the future will be cut into the Community Services section. Back to the pattern this part, the first validation, the need to understand, a city is probably used up to now six months, the core period is 3 months time. The second stage is the development period, the third phase is the validation, the promotion, and then the financing.

Her life was actually a community of new women driven by O2O, more is the user to share, they gathered a group of Chinese pursuit of the desire to obtain new women, the so-called new women are not much different, such as "I was 80 people, and after that, I met the people like the Bold Chase, We gathered a group of Chinese O2O who have the desire to lightly mature women. ”

"Micro-trust is what you do with your spirit," Su Juan says. "You do it with all your dick." ”

The following is a live transcript of the interactive link:

Moderator: Next is our interactive link, below please zhengmin, Wang Wei, Su Juan, Solomon Library, Pei.

Zhengmin: Ladies and gentlemen, I am determined to have some dry goods dug up in this meeting this afternoon. The previous time billion bang Power network also carried out an in-depth discussion, to tell the truth is very confusing, if from the macro-high point of view, last year, the entire electricity exchange accounted for less than 10% of the appearance, the hottest in the two years is O2O, especially the traditional retail business said, now O2O has not seen a real sense that I think it is a successful project. Now based on the micro-letter this a variety of new play, but that is the reliable, the kind of unreliable, I think it is clear.

Today's theme is called New play and new opportunities, I think we first talk about the new game, we know is the circle inside the old electric business service providers, we have always known that they are relatively strong in the PC side, I would like to ask Dapeng, Shangpai in the micro-letter this aspect what new play?

Pei: To introduce Shopex is a very old electric business service provider, we are doing the system, so many years has been doing e-commerce systems, to do technical solutions, really very elderly. October 10 This year is Shopex is founded 12, this aspect is very old, the pressure is also very big, two reasons, on the PC dry long person comfortable too long, you may move some new play, because the indoctrination there has already put your limit. But for us, if the move does not do, the micro-letter this aspect of the play does not discuss, this problem is very big, in two years may Shopex will be gone,

Zhengmin: You do not find that recently we have a bit of Uncle Control, like Shopex 12 years of electrical solutions, you actually better understand the solution.

Pei: Our own company point of view, is also very pressure, but it is because of the accumulation of so many years, and then think in the customer, micro-letter on the play, how to do with the existing do. Because we think our customers play on the micro-letter, the electric business to play, it's not just a castle in the air, this time we help our clients to have a new front end on the micro-letter or a new show point, but the new front end is not the same as it used to be, and it has to do with the backend of the existing enterprise, And in other ways, the front end of the electrical business is seamlessly connected.

Zhengmin: If I were a traditional buyer or a merchant, what would Shopex be able to do if I was on the micro-trust side?

Pei: We can help you open a micro shop quickly.

Zhengmin: What's the difference between this micro shop?

Pei: First of all, for you, have their own platform in Shopex, this time you do a micro-shop is very simple, all of your data are ready-made, may be a key to generate your micro-letter shop. The second is not the same place or our company we call a quantity, there is flow, there is sales. On the move above, we hope to help you to do a quantity of micro-shop, this shop is a flow, there is sales.

Zhengmin: Where does your shop come from?

Pei: We are in the third move with the outside advertising, mobile alliances, or to help users buy mobile traffic, we hope that your micro-shop has a natural flow.

Zhengmin: As the 12 Shopex to the mobile end of the goods as a strategy to do, the introduction of a product called quantity, this is Shopex internal practice. The second in the front-end user practices, to help users quickly accumulate the original system to open a micro-store, faster is to open the system, with the outside alliance to cooperate, you can continue to open a micro-store products, can obtain external flow support.

Second, I would like to ask the guest to the music CEO Wang Wei, customer to do what the music, you seem to do marketing is it?

Wang Wei: No, the customer is only 1.5 of the history of the music, the previous year is doing research and development, the original guide to our August market should know what the customer is like. We micro-letter said might release his new brand of things as our third party with micro-letter rhythm. In this dozen an advertisement, the guest comes to the music mainly to do what, actually mainly does the cashier, mainly is in the original merchant platform, can support the micro-letter the various business, the system changes. Just like Dapeng said Shopex, in the Shopex system to support the guests to the music, for the customer is no matter what kind of platform, we cooperate with micro-letter to do a lot of platform, you can in our cooperation itself is a certain face.

Zhengmin: Is there a threshold for hardware installation?

Wang Wei: There is no threshold, as long as there is a net, because the original time just dozen two-dimensional code to do a payment, we found that the line shop needs to do a write-off, remote orders can also be directly down to the cashier system. Our system itself is called the micro-letter cashier, which is a cosmetic form of the traditional checkout. The original public release system only micro-letter payment first released, began to release the transformation of major businesses, cashier micro-letter payment, more in the user's scorecard, membership card, concessions on.

Zhengmin: You're integrating everything together, right?

Wang Wei: yes.

Zhengmin: I understand, I still have a question. What's the point of doing this? Online businesses are interested in you under the line to catch traffic, to increase my consumption, it does not seem to have much relationship with the line, why should I do this thing?

Wang Wei: Are we talking online or offline? For example, online flow, where to find online traffic, to a certain extent, we originally said that the system is missing the line, the original traditional approach is to change the system, more manufacturers do not have the ability to transfer the line of traffic to the line down. We do this system reasons, you should be online business from where to start, should start with the operation under the line.

Zhengmin: Line flow to the lower end of the line, because I know that the line of traffic than the flow below the line, you are the line of poor jingle, why to the line with flow?

Wang Wei: It seems like now that you have no hundreds of thousands of fans on this platform to survive, online. Now there is a shop under the line, we see fans only 1000, but this 1000 under the number of take-away orders, there may be 30, 40 single, shop a day total number of passenger flow, about 300,400 people. The equivalent of the number of small tickets per day 20,000, a year is nearly 7 million sales, for the store is very high. To find the customer market, to the inside of the store, his colleagues, classmates, friends, and even neighbors.

Zhengmin: In fact, your product is to help online users to provide loyalty.

Wang Wei: You make a coupon on the line, how do you fall off the line? The original way to get a cell phone, he can't turn the line. Or take a PC to do this, this traffic can not convert. But the system itself with a discount to the online marketing, to the offline after you to our hardware to buckle, he would like to enter payment.

Zhengmin: I think you spend more than a year to do the market, you must have done the survey, in your customer survey has no customer feedback so you are gratified?

Wang Wei: We can now go under the line, if we are the first to do O2O, has always felt that the O2O flow with the traditional way of playing a different way, in fact, do not want to always in this advertising said I have a certain shop in Zhongguancun what promotional activities, his success rate is very low, at that time to find ways how to get under the line left At that time to play a big advertisement is the store rent, and then a lot of businesses also put forward the demand, especially by the impact of the electricity quotient is relatively large, their traditional method is to change IT system, do not change IT system his traffic can not grasp the line down. Finally we say we must get through the line, we actually think a lot of strokes, and finally found that, in fact, included in the PC, the cashier, we do offline all know 95% is XP, we originally want to solve the software method, and later found that the software method is too difficult, finally found that can not be the amount of orders, order data, We use the hardware method is very concise, this year we find a variety of cashier to do a trial match.

Zhengmin: Is there any interest in this audience, if you have a hand or a question?

Question one: I am from Foshan, Guangdong, my own business online there are 300 physical stores, we do retail, we are also in the breakthrough, why come to this venue to learn? is to break through some things, just listened to me quite interested, I do not know you have used this equipment?

Wang Wei: Our device itself has been in the micro-credit headquarters in the park for more than half a year, last November there. Just some products, in the micro-letter that piece, micro-letter set a very high threshold, so we were in the selection of customers, walked a little detour, our longest customer has been running more than six months, stability on no problem.

Zhengmin: You're real estate, aren't you? Can you tell me, the real estate market is so bad, how do you use the micro-letter way to the real estate bosses hope to light up again?

Wang Laiku: Is this, we actually product research used half a year, the development of less than three months, the model certification about one months, now basically Vanke most companies are working with us, basically the top 20 are in cooperation with us. Because we have real estate marketing part of the Internet transformation to the fifth stage, the first stage is called the Portal stage, the second stage is to search the house out, the traditional portal is forced to transfer the electricity quotient, is the form of false electricity, also did not bring transactions, this is the third generation. The fourth generation this year after a lot of people have come out, they are known as the new Electric, matchmaking is the economic people and developers, in the Beijing-Shanghai economic people are very many, in the vast line, the second-tier urban economic people are few, economic people are no customers, there is no transaction. The fifth generation of social remote, we hope that through the micro-trust social power to find real estate customers. In O2O mode, the flow does not need to be large, need precision, a building to sell only 600 of the volume, he needs to find customers, this is the solution.

Zhengmin: What's the effect of cooperating with Vanke now? Can you give me an example?

Wang Laiku: I can say cooperation is very good. More than one months, 0 of the cost of the case sold more than 50 sets of houses. In a project sold 50 sets, is at 0 cost, 3 days ago is 47th, is now said to be more than 50 sets, I would like to say that the growth is beyond our expectations.

Zhengmin: Do you work with real estate developers and they pay you?

Wang Laiku: Authentication Mode This period is we do not collect money, the future to sign is needed.

Zhengmin: When was this product launched?

Wang Laiku: This July in Shanghai Vanke launched.

Zhengmin: After you develop there is a verification machine, how long do you intend to put it on?

Wang Laiku: Already almost, one months, we now more than 10 years in plagiarism, to our values are copied, the big company is the saliva station, now in PK.

Zhengmin: Can you help us to solve the mobile end of the product in several stages?

Wang Laiku: I'm just focusing on the real estate sector, and how mobile Internet products can be discussed in addition.

Zhengmin: How do you divide this field?

Wang Laiku: The first project research period, I went to a lot of local research, Dongguan, Shenzhen, Hangzhou and so on, I said that the company business, I used to be in a real estate field can be ranked in the first Internet marketing company. After we went to Hangzhou, Hangzhou city after the year property market house price is not good. So the verification period run more places, found that China's real estate in the water is very deep. For example, Dongguan second-hand intermediary help real estate sales can earn 80%, 90%, because you want to go to that city life, basically from renting, all of this information in the intermediary company, he knows when to start renting, when to buy a house, the user's data is very large.

What we can do now is to use the O2O method, the micro-letter way, the future will be cut into the Community service section. I went back to the pattern this part, the first validation, the need to understand, a city is probably used to six months now, the core period is 3 months time. The second stage is the development period, the third phase is the validation, the promotion, and then the financing.

Zhengmin: Is the financing now?

Wang Laiku: There's a lot of talk now.

Zhengmin: Although this is only a very small example of the real estate industry, basically in the mobile end of product development has generally been a few cycles, generally described. We have a lady on stage, her name Su Juan, I was in fact to visit today to talk about you, I deliberately paid attention to the "her life" yesterday, I do not know whether it is right, her thinking is now independent women's thinking mode, speaking of fashion at the same time, than everyone gathered in the inside, through the electric business sideline, I understand that you are a female magazine entertainment, and then in the move through the mobile electric trader.

Su Juan: I don't think your understanding is right, we are actually driven by the O2O of a new female community, more is the sharing between users, we gather a group of Chinese pursuit of the desire to obtain new women, the so-called new women are not too different, I was the first 80 people, and, after the encounter like people on the Bold chase, We gathered a group of Chinese O2O who have the desire to lightly mature women.

Zhengmin: How many users are now?

Su Juan: I think this is a very good question, everyone is talking about their users, I intend to say that a number of active users, we have a micro-credit number of 200,000, reading covers the entire platform, basically also with the end of all covered, will be more than 1 million coverage. The media is just a tool, in the era of mobile media, we can push the product to all aspects, we are very grateful to this era, our "Maoxuan" do not have a party member of the city to send. We immediately sent a message, such as teacher Luo yesterday's things everyone knows, we are based on a new platform of social media, we are just a very lightweight link, the future is a social platform of the O2O community, we do is not the electricity quotient, wait a while interested to explore, what is the time of the electric quotient, O2O Environment, we do is the free brand incubation base. Male entrepreneurs are said to find traffic under the line, and then to find social networks, social media, we hope to do a relatively mass media, we can find traffic, but also to find the flow, overnight, we have to do a relatively closed loop of the new group.

Zhengmin: Do I look at your micro-store media is you self-employed or what?

Su Juan: We never take the initiative to promote the transformation, and did not actively sell things, these things by our interactive special blood fans pushed to the present. When we come up with an article, they say why they don't tell us where to buy it, and we don't say they don't buy it. Because they have their own community culture, they pursue independence, sexy. For example, a political party has a badge, we "her life" there are small deer, all with the deer related things they like, are collected, so in such circumstances, we have to seek cooperation, we find designers out of the deer ring and cell phone. We are looking for French partners because too many opinions.

Zhengmin: Do you want to do a brand similar to static Jia?

Su Juan: We locate a crowd is necessary, we have aspirations, it is difficult to cultivate a group of people, so we have to do a small deer brand, we have just said is not to do static good, like the Lok Bee net selling brand, why do not we do the core brand? I sold for such a long time, rely on what to keep our people, rely on what to retain our brand, I do not have to do such a community is not it? I said no.

What is the traditional electric dealer I understand? We believe that the electricity business is pure sell goods, we use the flow in exchange for cash, this flow is blood. We want to buy electrical appliances to Beijing East, buy skin care products to poly-Mei excellent products, we have to the electrical business mining brand value. On the cultivation of fans, community, culture things, we generally do not go with the United States, we should go to make a joint brand.

Zhengmin: I have also been doing the media for more than 10 years, originally in the Fashion media Group chairman is still in depth to talk about how fashion media to realize the problem, the two years of new media to traditional media has an overwhelming impact. It's good for the new media and the old media. How do you find a new business model, Su Juan has been trying to find new patterns. Su Juan I want to tell you about her life is very good, not only women love, men more like to see.

Su Juan: Our people say to make Chinese women become goddesses, let Chinese men chase the goddess to avoid becoming straight male cancer.

Question two: I am not interested in Zheng, although I am concerned about billion power network every day, I am always more interested in Sue, we go the way more similar, we have been working for nearly 3.5 months, we do is close to mother and child called Dongling Baby, we although the user growth very fast, we have special promotion channels and teams, We are weak in operation, we are also looking for a way to change the line, one of which is the electrical business, we end up like you, to do a community, I may provide a low-cost products, may pass some privileges, some level to get. In addition, we imitate some communities, because offline resources are directed in, online there is a very strong channel, we infiltrate the township level throughout the country, so that our day-driven passenger traffic is 200,000, 300,000 of the way, we now encounter operational bottlenecks, how to mobilize the user, we do in the micro-letter process, the operation is relatively strong, Technology is weaker. I hope sue can always give us some guidance, put your experience of working for such a long time or technology, how to make friends with fans, how to introduce?

Su Juan: I think you have been very strong, the operation of fans and content, this 270,000 if you have been able to do a listed company, do not think how to expand the problem first. Other community problems, we "her life" has just grown a small step, I understand the community, I particularly want to share with you is what I understand the community, I have a bunch of people with me every day, see me speak is a community, what fans are, micro-letter on many people are certainly not. What do I understand? A fan? What you say, she believes what, you say let her buy what she really buy, do not need. I think the community first unity, unity is a particularly important thing, unity you really have a group of people adhere to your values, go forward. We did this before the media, we unity, what? Sell ads. Unity The second step, the establishment of group organization structure, system, the development of members, will establish a member base, the establishment of a community and another "revolution" to overthrow and subvert some things. I deeply understand the advantages of subversion, Ishing really very advantage. Must be in you through a small point, to a large area to do a blow and impact, any one commodity out, a brand out, a culture out, must be from the small crowd out, the culture down after subversion, subversion represents what? Why do I have to subvert with you, because he represents my heart, I can not become a vested interest, you want to help me become a vested interest. I think Chinese girls are repressed by all kinds of traditions. When it comes to subversion, we know Chairman Mao's most cattle slogan, down the landlord divided the land, we 270,000 maternal and child community, if each can become our communication body, we sell things on top of her a connection, turn a share, give her a link, she can start a business at home.

Zhengmin: Not long ago with a lot of network brand friends, chat, in fact, the most important brand to make the leader of a brand, the brand leader to shape the brand, all the brand users are the believers in this teaching. But one thing I am very interested in, you just said Mao Zedong that year with everybody how, you and your fans, you and your entrepreneurial team said what words, let everyone die loyal to you?

Su Juan: My team didn't completely let them die loyal to me, they do not think that she has a very mature life, my staff have a few people for a day of the girl, he said not now Ah, bubble beautiful girl still need capital, I said it's OK, will let all of Foxconn's girls become goddess.

Question three: Very happy to meet old friends. Sue always ask a question, I am cold (famous skin care Tatsu person). Sue General problem your side is mainly in the operation of micro-letter, microblogging this position how do you think, and how do you feel? If both sides of the operation are not different characteristics can be shared? I want to ask Pei total is because now really mobile phone shopping is very popular, payment is very convenient, so I would like to ask Shopex is not based on the original system, can provide a very fast, simple mobile phone shopping app a development program?

Su Juan: Thank you. Just now you asked a particularly good question, what is the business value of all the people who are currently looking at micro-blogging and micro-trust platforms? Why I choose micro-letter entrepreneurship, I and micro-bo PK, I am not the root of the material, I am too ungrounded, in micro-letter to do he is a closed environment, can cultivate loyal fans, why did not put the cause on Weibo, the first I am not good at Fidelity, the second I do not understand Weibo. Micro Bo do good such as aunt, I do not know what they are two different, micro-letter is you take your spirit to do, Micro Bo is you with all the cock silk strength to do.

Zhengmin: Anyway, a word at present will not put the microblogging focus.

Pei: I'm not really an uncle, I am actually very young, I always feel that I am a. Shopex is doing something for the users, to do e-commerce sellers, very concise tools, Shopex the most powerful thing is to do the trading system, regardless of the line, mobile phone, mobile trading system is the company's natural to do things, of course, there are very many different, On the interactive communication requirements will be very much, but the next single process is very simple, we will do very simple, this is the current Shopex do things, later can chat I can quickly help you do what you want to do.

Question four: Now China's electric dealers are the world of bat, how can we subvert it?

Wang Wei: I think now in fact you said that the profits were taken away by bat, I do not agree, only Ali make money. For business, especially with the advent of new business, the Electric Chamber of Commerce to the vertical development. For us, we choose the part of the offline life, many parts are from offline consumption, his market share is 10 times times larger than the line, so I think the vertical, branding useful, and the market is very large.

Wang Laiku: The first is to say that social dividends have many new scenarios, creating new opportunities for electrical business. The second is to say O2O, the offline voice is bigger, we localization for the traditional enterprise Internet, this is relatively big.

Su Juan: I just did not explain two things, how do I see O2O, how do I look at the electricity quotient, this is our opportunity to subvert. The first future people do not have online offline channel, on-line consumption, line can be integral, everyone can consume, everything is electricity, even if you go to the girls, the hotel is also the electric business. In such a premise, all brain will be stuck in the market, Ali built two systems, 2C Membership System and 2B membership system. Any future circle will have two sets of systems, 2B,2C Membership system, open line, this time the entrepreneurial opportunity is what? Chasing the goddess, why? Chasing Goddess can completely exterminate straight South cancer, why is chasing women? The first female market has never been really solved the problem, we all think women first cheap, of course, love parity. In the real sense, women are not cheap, do not love parity. What women want is to buy the cool, big electric dealers rely on the tradition to maintain. Why are you chasing the goddess? The future is the content of electricity, is the media, electric business is a way of life. This time only you deeply understand human nature, to stimulate her consumption can be, in the mobile end has a very good phenomenon is the comparison can choose, become very difficult things. At that time not so many cock silk with you for chasing Goddess, boldly go after it.

Pei: The question is very, very big, I also very difficult to use a concrete thing to answer your question, I think the movement is One direction. I think the real subversion is also by moving on the PC pattern is inconsistent, this we to move the arrangement, take the day cat and Taobao, they are anxious and anxious, the investment department just look for good ideas, these entrepreneurial team, if the mobile above the brain, you may turn them upside down.

Zhengmin: I agree with Dapeng's view, when the opportunity comes to bat in anxiety, we have begun to start a business, 10 years ago, 5 years ago, bat entrepreneurship, they challenged the boss, they are anxious. Today very very happy, talk with you a lot of things, I decided to insist on watching "her life", every day to focus on the other three guests, they do in the micro-letter progress, every day to give the surprise, but also hope that everyone concerned. Thank you.