Domain name reform simple but not simple

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The internet a little bit of trouble, enough to make internet-related companies, enterprises and the opportunity to carry out close attention. Under the premise of complying with market rules and laws and regulations, insight into the origin of the event will give itself crisis or opportunity. If it is in their own interest, then the possibility of new projects will be fully considered, if it is against their own, then the relevant contingency measures or measures will be elaborated. This is the internet age, crisis and opportunity coexist, the key is to see how the Internet enterprises to face.

Recently, around the domain name events constantly, for an Internet enterprise, to master the unique rights of domain name, is to promote the enterprise a virtual platform. From the business sector, the domain name has been hailed as "Enterprise's online trademark." No enterprise does not value its own product identification-trademarks, and the importance of domain names and its value, has been recognized by enterprises all over the world.

Because of the importance of domain names (i.e. URLs), companies that rely on the Internet will try to maintain and enrich their domain names. Of course, if the subdivision, the domain name of the content and domain name resolution is also a noteworthy place, the direction of the problem is not handled well, the future may be registered for the individual or the enterprise domain names buried hidden dangers.

Therefore, whether from the domain name of the simple, easy to remember the principle or closely follow the domestic and international situation, the domain name Reform action is imperative.

By the end of 2009, the domestic market, COM domain name has exceeded 3 million, the world has reached 96.7 million. Data from Webhosting also shows that in the past one months in China million domain name registration, COM growth has nearly 60,000, in the Global Registrar growth ranked third, is the second domain name registrars in the domestic growth of 4 times times.

According to statistics for April this year, of the world's top 100 million-odd domain names,. com is over 70%, followed by. NET and. org, with a market share of 11.3% and 7.2%, which accounts for more than 90% of the world's top generic domain names. The report, published by the Information Technology and Innovation Fund, also shows that the total amount of economic activity that COM companies are pushing each year has reached more than $400 billion trillion and is expected to double by 2020.

The above data show that, as the international top-level domain name of the. com, still occupy the mainstream market domain name registration trend. To this end, the China Internet Network Information Center (CNNIC) has submitted and submitted to the Internet name and number distribution Agency (ICANN). China "Domain name international application, hope to improve the domestic. CN domain name registration and convenient global billions of Chinese netizens in any corner of the world will be able to directly use traditional or simplified." China "Domain name access to the Internet. It is reported that the domain name application has entered the Fast Track review phase, is expected to be officially opened in July this year.

Wang, director of the State Council's information Office, recently said that strict implementation of domain name registration related to the management provisions. So, a domain name real names of the management regulations began to verify on the Internet and implementation. The general reference is that,. COM and. cn domain name registration to be realistic name audit, once detected false registration, may face the risk of domain name cancellation.

Due to the emergence of the domain name supervision events, the registration of. COM and. CN is again at the same competitive starting line. In the real-name premise, the. cn domain registration procedures are gradually simplified. CN registrars also hope to start to seize business opportunities, has launched the impact of enterprise registration of the domain name of the preferential services.

A few days ago, has seen the domestic Internet service providers constantly, have to adjust high. cn Domain name registration price, overseas registrars are willing to aggressively wooing domestic users.

Among them, the biggest change in the domain name reform is China Mobile, China Mobile will enable the 10086.cn domain name to replace the original chinamobile.com, in addition to the provincial company's domain name needs to be unified, the business site will also be unified. And before the rumor that Tencent also registered qpic.cn domain name, or will be its QQ image column independent domain name.

From the above example, it is not difficult to see, in addition to the old domain name. com is still strong outside, like the domestic top-level domain. CN is also through its own efforts to attract the registration of enterprises. According to CNNIC data shows that by the end of February 2010, the total number of domain names registered in the CN reached 9,535,120, of which. cn domain name accounted for 6,140,809 in the first place. com.cn domain name is ranked second in 2,659,227. The data has been slowing growth for some time, and the reason may be related to the country's efforts to overhaul the online information market. However, today's. CN registration trend has returned well.

The content of China Mobile's domain name reform is not difficult to find, completely simplifies the domain name subject, changed to the well-known China Mobile customer service number 10086, the domain name suffix also changed to the domestic domain name. CN. In addition to a unified specification of the site's subdomain, also makes the site easier to memorize, which is to improve user search and click on a very practical principle.

Regardless of the effect of the experience to the user to bring the concept of identity, a simple, easy to remember Chinese web name and Web site, has made users of the site itself produced an initial impression, they can easily in the browser address bar to enter the name of the URL, and intuitive access to the page. As an Internet enterprise, when registering the domain name, is also very concerned about this, like this www.youboy.com website, it also has an "idiom type" the Chinese name-Youboy. Whichever way the user chooses to enter the page, it takes no more than a few seconds. Convenient and fast operation experience is self-evident.

Looking at the Internet market Vision, the business objectives of enterprises, domain name reform will not only stay in the choice. com or. cn as the suffix of their website, focus on the center is still people-oriented. For users to save time, to help users get the fastest results demand, to achieve search and business opportunities for the purpose of the enterprise choice in the domain name of a fuss. With the implementation of domain name, registered domain name Enterprises can also be more in line with the principle of good faith, good service, open up the market.