Handle net Wu: Group buy website who can live 6 months to see

Stop the online navigation and offline advertising, technical staff have left, these let the handle network again become the focus of the company. Starting from the second half of 2011, the handle network turmoil constantly. After the layoffs, the listing of resistance, losses and other events, the media seems to the group to sing down the net. The first to accept the "China business newspaper" reporter exclusive interview handle network CEO Wu seems particularly calm. "The company has entered the refinement of the operation phase, the downsizing optimization is normal." In the past two years, group buying network even the entire Internet environment is too impetuous, now urgent need to calm down to think about how to go next. "In the first quarter of 2012 years, China's network group buying industry reshuffle intensified, a large number of small group buying enterprises appear" collapse tide. Group Buy Navigation website Group 800 The latest data show that up to the end of March, domestic group purchase site Total 3,269, and 357 group buying website closed or transformation. After more than two years of baptism, Groupon has halved its share price, and ambitious group-buying founders are gradually returning to rationality in a bubble-laced business campaign. Redundancy purpose "At present, the enthusiasm of investors in the decline, only to stop bleeding to survive, otherwise can only die." "Excessive competition has always been a common problem for Chinese internet companies, which is particularly evident in group buying sites," he said. 2011, Domestic group buying industry competition into the white-hot state, the originator of Groupon into China, handle nets, full network (micro-bo), Litters Regiment (micro-BO) and so began to hit the marketing promotion, accelerated enclosure. However, airing's operating model has brought greater financial pressure on the already tight-budget group-buying site. Not be able to handle the net recently through layoffs, cut advertising budgets and other ways to reduce spending. It is understood that the handle network technology department has laid off nearly 40%, and the entire line to reduce advertising on the internet. It is noteworthy that the handle network has been making several layoffs since last October. For layoffs and advertising, Wu bluntly: "A company will experience different stages of development: the first phase should quickly seize the market share; the second stage should be refined operation, the realization of corporate profitability. At present, the investor enthusiasm decreases, only can stop bleeding to survive, otherwise can only wait to die. "Wu bluntly," in the group buying website development process, there will be different types of talent to follow the industry to grow together, in the early stages of development, group buying is considered to be a light mode of the Internet, so a large number of internet people to join group buying site. and development so far, group buying network has been unable to say is a simple internet enterprise. Now the handle nets need good internet talent, but also need to have the traditional retail experience of the talent. "Therefore, personnel changes are inevitable." According to handle network insiders revealed that the handle network has been from shop No. 1th, Dangdang dug to both the electric dealers and the line has operating experience of executives to complement the operation of the short board. Although Wu did not disclose exactly why, it made it clear that the VP and New COO, which was responsible for the retail of the products, had indeed been added. Lead the network CEO Wang Qihen that the handle nets hope through rapid expansion, and then occasion to complete the IPO, and continue to develop a strong strategySlightly in the United States capital market encounter a broken, which is the day is not the time, the ground unfavorable, the person is estranged factor. "It is also right to take the initiative to make strategic adjustments because the IPO is not completed," he said. Handle network is still in the group buying industry's first echelon, after the completion of personnel reconfiguration, by virtue of the previous burning money to build the brand and accumulation, I believe there is a chance. "He thought. The aim of the profit-centered "advertising is to make the enterprise profitable." Remove 360 of such navigation site ads because we want to analyze the relevant data to see whether the advertising performance has a positive impact on the handle network. "No consideration for profit and to seize the market for the purpose of the rhetoric of the era has gone, now for Wu and handle network, whether it is advertising, or operations management, all for the purpose of profitability." The aim of advertising is to make businesses profitable. Remove 360 of such navigation site ads because we want to analyze the relevant data to see whether the advertising performance has a positive impact on the handle network. After the analysis, we decide whether to continue the launch. Wu told reporters. The advertising of handle nets has been on many well-known navigation websites for a long time. However, according to the reporter understood that the navigation website advertisement target crowd for the novice netizen user, the navigation website can bring the new user for the handle net to reduce gradually, therefore suspends the navigation advertisement investment for this stage the handle net to be certainly also inevitable. At the same time, the handle network suspended the purchase of horizontal consumer market expansion, hoping to improve the efficiency of the internal company vertical deep excavation of existing group buying user value. An internal employee, who declined to be named, told reporters, "At present, the performance assessment of the staff has become more refined." The criteria for the sales staff include the number of visits per day, telephone communications and orders. At the end of each month, the sales staff are evaluated how many orders are completed, how many new businesses have been opened up, and the profit rating. Wu told reporters that the current sales and profits generated by individual salespeople have grown 3~4 times from last year, largely due to improved staffing and efficiency. Handle network was founded in March 2010, looking back on the two-year handle network through the road, Wu said: "This is like riding a roller coaster, up and down the thrilling stimulation." "After experiencing the shortage of funds and the lack of professional team," Wu said: "The core problem of group buying now is that group buying users have changed from impulsive to rational consumption, and this phenomenon is not only happening in China, but also in Europe and America." Visible, Buy 1.0 mode bottleneck has already appeared. "The so-called Group Buy 1.0 mode is the beginning of the network group purchase, the group purchase site needs to have a common need for individual consumers to unite into a team, with a large number of consumers and merchants bargaining, and finally in accordance with the negotiations to cut the lowest price after the goods to the individual consumer hands. In Wu View, Group Purchase 1.0 mode has been unable to meet the user and business interaction needs, because one-time group purchase can not bring long-term promotion effect. According to an American internet correspondent, "The participation of group buying businesses in the US marketInterest is also falling, business discounts to participate in the purchase is to promote the brand to obtain long-term customers, but customers usually only because of the discount and buy, the consumption of 68% is one-time. "Wu said:" The current group buying enterprises do not innovate, can not solve this problem. The optimization of job cuts before the handle, and IBM's technical cooperation, are in preparation for innovation. "Regiment 800CEO Hu Chen said to reporters, group buying can help merchants quickly get a large number of new customers, build consumer word-of-mouth, effective activation of the value of some fixed costs, but it also has its own limitations, such as long-term continuous group buy low price on the merchant brand easy to cause negative impact. Many Parties believe that the current hot very temporary group buying mode needs to break through. At present, the market to buy the site is not much time. The face of the momentum of the United States Regiment, F Group, QQ Group purchase, high friends, the public comments, 58 with the city, litters Regiment, etc., the future of the handle network is not easy. "Who can survive through innovation, the next 6 months will be seen." "Wu said.