How does Weibo operate to forward 80,000 tweets?

This is my personal account @ leaves the lone boat has been forwarding the most times in the microblog, this will also be my series of the best case analysis, this tweet from me after the highest forwarding volume is 82,000 times, and then some users may have deleted the forwarding, may also be some forwarding is the navy, anyway, now only 78623 , explained that, at that time, my fans were only about 3500, there are many automatic stained zombie powder.

In addition, there are a number of official micro, Big V reprint this micro-blog, such as @ petal NET, @ Chengdu Business Newspaper, some users, such as @ Old Banyan reproduced do not indicate the source, in this expression of their contempt, plus some grassroots large reprint, some netizens and reprinted to Renren, Tianya NET, the results are red, Sina operators have also been pushed on the micro-topic, so the effect of this microblogging should be the entire Internet coverage, as long as those days with Internet access, at least half of the users have seen or know this micro-blog.

Microblogging address: http://weibo.com/1743629872/y3ElUdtnt

Micro-topic Address: http://weibo.com/zt/s?k=19616&pos=2&lable_t=mids#topic

I released the forbearance of body Weibo search: Http://t.cn/zWOmkxN

This is a content operation, a total of 17 to endure enough body micro Bo, which is the largest number of forwarding is the first, more than 82,000 times, followed by the university, 870 Times, the City 2 also has 200 times forwarding, the University of the Troubles have 190 forwarding, the other is from 100 times within. Recently added a forwarding of more than 350, fourth.

Guangdong University Chapter: Http://weibo.com/1743629872/y3V9fqAQ6

City Article 2:http://weibo.com/1743629872/y3oyimgo7

The troubles of the famous schools: Http://weibo.com/1743629872/y4qp8xwbW

Super Long microblog: Http://weibo.com/1743629872/y440639ye This one has two wave crest, it's very interesting.

All the original pictures are basically from the user to make, I do is just collecting-> integration-> release-> pushed to the right people, each micro-blog, are meticulously produced, aimed at the target fan ring (related users), I did not expect so fire, press @ Jin Peng far to make dark clouds to ask for rain is the saying, I made a large cloud, expected that he will rain, but did not expect so big, now, I will make the biggest cloud of the whole process, write out, analysis to everyone.

#1背景介绍:

Let's start with the background and the hot spots. At that time, it was February 2012, because there were mainland tourists on the MTR which caused the people of Hong Kong to pull down the MTR and call the police, and some people took this video and sent it to Youku, which caused the war in the land and sea, and then the @ Qingdong on the show that the people of Hong A number of Hong Kong people spontaneously raised their own money to publish the poster in the Apple Daily, an insulting poster on the mainland's metaphor of locusts, @ Shen @ Hong Kong women's Kitchen. Since then, the matter has come into overdrive, full screen micro-blog is the issue of land and sea contradictions, especially in the wider area of users, the discussion is very fierce, and then broke some Hong Kong people to make "locust song" and the production of video satirical mainland visitors, the mainland netizens to produce similar posters to fight back, both sides of the fight, scolded. Of course, there are a lot of people, the sound of reason, constantly refereeing, trying to reconcile, such as me.

At that time, in addition to the # Land and Sea Curse # This network hot spot, the most fire is # Living body #, the newspaper said that Tony Leung was bored that day, flew to London in the morning, fed a morning pigeon, fly back to Hong Kong in the afternoon, suddenly think this his mother is called Life! "

#2发展与思考:

Later, with the popularity of the "endure enough" poster of Hong Kong people, many talented users began to combine the characteristics of the city and endure enough body sentence to make their own city to endure enough body, I saw the Beijing version, Shanghai version, Guangzhou, Shenzhen version One by one, the dissemination effect is very good, there are grassroots marketing began to spread the puzzle, Gradually began to have netizens on the network and life hotspots to create, will spoof to the end, the first to see is the ACG Circle Mad version of the fire, and then to satire through the emperor version of the opera, and the combination of life with the pigeon version, these three are forwarded more than 2W times, see the pigeon version of the time, I decided to, the collection of pictures released, This is an opportunity to spread positive energy.

At that time also did not think too much, just think these pictures are very funny, perhaps put together to spread the effect will be better, want to entertain friends. So, the day began to collect pictures, one afternoon, collected more than 20, including the first quarter of the full version and some of the second-tier cities, colleges and universities version.

#3内容的选择与受众的考虑:

Do you find that this is a regular picture arrangement? Why is it that the four places in the North will be discharged to the first place? Why is the original Hong Kong not selected? Why the fire, the emperor version, pigeon version to put in the back?

First of all, I used the beautiful Mito Web version, puzzle can only spell 13, originally want to put the original Hong Kong in the first place, if there is the installation of the United States version of the PC version of the words should be put in the first place, spell more this one, the effect will be better, but in fact, there is no port version of the matter, At that time, the Hong Kong version of the original image has been forwarded more than 50,000 times, but also a lot of people to send a copy, basic coverage of the whole network, we all know that there is such a thing, this is not a harmonious poster.

After I thought for a long while, I was selected in the first round of the release of the pictures are:

To the north of the broad four version of the first: Weibo users are the most focused on where? There is no doubt that Beijing, Shanghai, Guangzhou, Shenzhen Four cities, so, must have these four versions, so that has not forwarded a separate city version of the people may be because of this them set map has TA in the city and forwarding, and poked in every city people endure enough problems, Shenzhen version of the transfer of energy! These four maps, will affect the four cities of Weibo users, arouse their desire to forward;

Tianjin/Chengdu/Chongqing/Xiamen: Clear enough humor funny, Chengdu and Chongqing Edition will cover the cargo on Weibo, we cargo have strength;

The most fiery emperor, fire Shadow, pigeon Three versions: cover endure enough people, ACG circle of fire fans, but also know life and joy of people (life is also covered by the whole network).

#4用户为何转发 (rotary engine):

1, the content related to me, I may be Beijing people/Shanghai people, or live in a map of a city, or I am a cargo, to Chengdu, love Chengdu Food, or feel the people crowded Gulangyu;

2, transfer positive energy, Shenzhen/Chengdu/Chongqing version is passed the "welcome" positive energy, worth forwarding;

3, poke to the point of laughter, such as I was chasing fire shadow of the anime fans, or tired of the TV screen on the endless run through the play, or was a pigeon version of my smile point.

Weibo on what people, is not belong to and do not understand North Canton deep days into heavy mansion these cities, while not reading comics, do not know through the play, do not know the life of the body? Few, so this Weibo has the conditions to fire. So why are so many people not forwarding it? One may not see, one is likely not to pay attention to this matter, it may be to see a smile to forget, no forwarding, as I browse the micro-blog jokes when very stingy, rarely forwarded.

#5为何鸽子版会在最后?

Very simple, at that time feed pigeon life is very hot, pigeon attack This version must be put in the last, because on the Internet to see posts, please remember "the bright spot is always at the end!" "Finally this picture is blind me!" "

#6文案如何写?

The earliest version of the article is "Beijing people, endure enough!" Shanghai people, endure enough! ... Pigeons, enough! "But in Shenzhen and Chengdu several editions cannot be written well, the mood is not the same, it will make people read very clumsy, final decision, write a little bit, and must describe the reason (no Hong Kong original reason), so, finally, I spent 3 minutes to write this article.

#7逐点为你分析这条微博的各个要点:

1. This is the title, with "" enclosed, eye-catching, tell everyone this is enough body full version, you have turned any version is not comprehensive, large collection, it is worth forwarding;

2. Explain the origin of the matter, tell everyone this micro-blog and the recent hot land in the war-related curse;

3. See this, north wide deep Netizen will be attracted to see the map;

4. "Major cities", if I am not north of the canton, then this Weibo has my city? Look at the picture;

5. The same as 3, the days into a heavy mansion netizens also went to see the map, ah, Mitti version is what? Look at the picture to know;

6. The version of the fire, anime fans immediately go up, because originally are the city series, suddenly a fire shadow version, which is called Chaos, ACG Circle of common language;

7. Through the version of the full screen spit through the play, should let a lot of netizens have the same feeling;

8. Pigeon version So bright, must put in the end, coupled with a few strong exclamation number, many people see the last version of the pigeon, will not be able to laugh, point a forwarding;

9. Netizens are too talented, to a laugh expression and exclamation point to tell you this micro blog is really very funny, finally, the content is the creation of netizens, I just porters;

10. This micro-blog is a picture of the content of the summary, and the picture sorted exactly, and to some of the highlights just said half, still hold the pipa half cover, people can not help point to open the picture to see. Really, micro-blogging must be written well, because there are many mobile phone users are browsing on the phone, many times because of the amount of forwarding and text content will be attracted to the point of view large map.

Write yourself read, whether it is fluently, suppose oneself see will want to forward?

Writing microblogging is similar to doing a product, which is to consider the problem from the user's point of view, my microblog, how the user is comfortable browsing, how to understand in the shortest possible time what I want to convey to him (humor, anger), and then do my thinking (help me spread this Weibo), can do this, Basically the content that writes out has certain dissemination value.

#8这位图文微博为什么会火:

1. Combined with the two hottest network hotspots at the time, the land and harbor scold war and Tony Leung's living body;

2. Transfer positive energy and humor, this is what I want to pass to you, and everyone will be transferred to friends important reasons;

3. The body and the roaring body are similar, are strongly exaggerated the release of emotion, causing the relevant user resonance, very easy to spread;

4. A deep integration of information, many of the single map is forwarded over the map;

5. Reading does not consume a long time, the effect of the picture is better than the text;

6. The reading experience on the phone is also good, the picture is clearer, at that time I used the mobile phone client looked at the effect;

7. Micro-bo combination of text to attract everyone to see the picture, pictures to attract everyone to forward.

All of the above, is my micro-Bo thought before and after the release of all thinking, this micro-blog posted at 19:11, very coincidentally, at that time point of the grassroots large are off work, so, no stolen map.

#9传播过程监控:

When it was first released, only a few friends forwarded it, I did not deliberately use my own campus account to push, on the extinct spread, gradually, began a number of strangers forwarding, not out of my expected, mainly to the north of the broad microblogging users, and many people are forwarding the time is a laugh, steal the expression of laughter, That's because they followed the last smile on Weibo, so it's a surprise to put an expression on the microblog at the end.

I predict that there should be about 2000 forwarding.

Then, began to have some small v forwarded, many media people in the turn, these media people have certification, not many fans, but there are a lot of jobs quite high.

The moment to witness the miracle, at 1:14 that night, the @ King Hill forwarded my microblog, although I am not his fan, he is not my fan, but the small lever pry big character, along with small V's forwarding, this micro-blog flushes to's 's timeline (or his friend recommended @ gives him), in short, He saw, he turned. This moment, I know, this micro-blog is going to fire, will not be a simple 2000-time forwarding.

After 25 minutes, 1:39, Hong Kong famous Media person @ Qiuluwei forwarded my microblog, and @ Wang Hill, I and @ Qiuluwei is also not concerned about the relationship, but she also saw, and forwarded this is full of humor, positive energy, network hotspot of micro-blog, very helpful to ease the conflict between the land and port, That's what she was trying to do. At once, the forwarding volume immediately sat on the rocket in a straight line, so, then I can no longer know who forwarded my microblog, because I can not see, and finally I set the @ view to "Filter the people I care about the @".

I think, if not late at night, but at noon or 11 o'clock by the two of them forward, this micro-BO transmission effect will be better, and if not so many people reprint (plagiarism), then the forwarding volume must be more than 80,000.

OK, so much analysis, so I am so careful to edit this Weibo, and its coverage of users and the spread of the situation is not the same as I expected? You know, these pictures have been on the network turned round or even two rounds, whether the spread of power or so strong?

Want to analyze but can't find good tools, recently @ know micro This analysis artifact finally appeared, contact @ Social Network and data mining after the advanced version can finally analyze this forwarding volume of nearly 80,000 micro-blog (unfortunately not in the forwarding volume of 80,002 when the analysis, there may be some key communication node deleted Weibo).

Analysis Results: http://www.weiboreach.com/Try/exa.jsp?val=3408701023211195

The following is a complete analysis diagram

This microblogging message was broadcast 78,688 times, the message exposure reached 64547071 people, the maximum depth of 16 layers. Considering the propagation breadth and depth, the message micro-force value is c+, and the communication opinion leader has @ Qiuluwei Sugar Net @ Wang Hill.

Below, we analyze each point to find out the beauty of the data and see if the results of my communication are consistent with what I expected.

Do women smile less or prefer forwarding? Certified users nearly 3000 people

The density variation of the propagation path graph is consistent with the forward time curve of the following graph, and the positive energy of 6.4 points

Late at night 1:20, after the King Hill forward, began to reach the first forwarding peak point, then Qiuluwei forwarding, if not the two-bit big V forwarding time is the early morning, this tweet should break 100,000 of the forwarding volume.

Then on the second day 9:10, the unit time forwarding volume (should be hours) more than 1200, which is the highest peak, then began to decline, the spread of the Internet in line with the long tail effect, even today, after a few months, and occasionally someone will forward ...

The next day there will be a big peak, because it was pushed on Sina's micro-topic, the operation of the article will be mentioned later.

Analysis of the first three, can be found, although's 's fans are twice times the heap sugar network, but because the forwarding time is late at night, he brought two times forward instead of the latter, less than 100 times, unfortunately there is no large node transmission road map, there is no record of transmission history, can not see the information transmission trajectory, For example, how my microblog spread to's, and how to pass to the Qiuluwei before, can not be analyzed, I hope to know the micro-increase this function.

Geographical analysis of the forwarding population

This picture is the best way to show the success of this microblog, regional relevance: North wide deep users occupy the top three, overseas users may be because of Mitti version, Zhejiang, Jiangsu people forwarding a lot because of "the next major cities have lonely this sentence", their forwarding reason is "How did not Hangzhou?" "Please nanjing edition!" ", Fujian, Sichuan, 8, 9, while Tianjin and Chongqing in the 11th and 12, fully meet my release when the target coverage."

forwarding keyword analysis, which is also reflected in the success of the microblogging site.

1:@ Qiuluwei reason is: Turn this sleeping, cooing! @ The Apostle's forwarding reason is also: cooing! Many netizens followed forward, so this became a big keyword;

2: Many netizens, directly haha on the forward, or with [haha] expression;

3, 4: Chengdu and Shenzhen version is to pass the "welcome you" positive energy, has become a lot of comments when forwarding the keyword;

5: Hong Kong and the region is also one of the key words, because this is a micro-BO is the topic of land and territory dispute;

6, 7: Crossing, Tony Leung, pigeons have also become the forwarding of keywords, through the version and Pigeon version meritorious;

8, sincerity, pop, joy these words, are ACG circle use more, prove this micro Bo in ACG Circle also widely spread, the fire shadow version of the credit;

Other not circled keyword, a lot of humor is funny, is the most important factor in the spread of micro-BO: Humor funny!

#10转发量暴增后, what have I done?

The night after the @ Qiuluwei forward, woke up the next day, my mobile phone on a microblog was maxed out, looked at, forwarding volume has more than 40,000, so I looked at the micro-blog on the day of the Fever list, the two most fire is the micro-Bo is the @ Hong Kong female Kitchen released the original poster and Tony Leung's life, forwarding volume is 50,000, According to the theory, my microblog should be on the list, but not.

So I found the @ Li Bukei, who was in charge of the Sina Weibo content operation, hot topic, forwarding list by his responsibility, and he chatted a few words, asked him how did not normally enter the list, he looked, found that this micro-blog full of positive energy, it added to the list, Then I sent the same content to the operation of the micro-blogging products @ Cao added, after a while, they will be my microblog on the micro-topic, and my microblog recommended.

Probably continued to push the micro-topic for 3 days, this tweet's forwarding volume increased by 40,000, by a variety of grassroots large, plus v celebrity plagiarism, my fans also increased by about 1000.

This picture shows the forwarding volume as if it were 83,000 times.

#11上了微话题之后, what am I doing?

While the iron is hot, continue to collect pictures, continuous release about the # endure enough of the topic, and to use this topic for marketing the phenomenon of the comments.

Onlookers address: http://weibo.com/1743629872/y4BDyrvy0

Continuous hair so many of the body Micro Bo, in fact, every one has a laugh, the post is also written very attentively, @ the relevant users, just because they did not turn, in addition to the following several, other spread effect are relatively poor.

Guangdong University Chapter: Http://weibo.com/1743629872/y3V9fqAQ6

City Article 2:http://weibo.com/1743629872/y3oyimgo7

The troubles of the famous schools: Http://weibo.com/1743629872/y4qp8xwbW

Super long microblogging: Http://weibo.com/1743629872/y440639ye has two wave crest, very interesting

Everyone can analyze my release of the full body of the topic, and finally, with my summary to end this article.

"The practice of all kinds of official micro in social marketing" the brilliant officer micro every time the release all attentively, occasionally to create a hot spot, the face from the hot spot from elsewhere, is to grasp hot spots, the hot spot for their own use, the hot spot to integrate into their own brand promotion, homeopathy and for, with less effort; general officials micro-parrot, repeats, follow hot spots, Do not seek meritorious but have no; 2B enterprises continue to use the time Machine Good morning goodnight ...

--@ leaves the lone boat from this Weibo: HTTP://WEIBO.COM/1743629872/YBHZMCDK1

Welcome to Exchange, facebook/Sina Weibo/Tencent Weibo/watercress/know: @ Leaves falling lonely boat