How the app billion users to become: Day active million

Mito to get out of the phone. It from the original tool-type app suddenly across the mobile phone field. It is so bold because it holds hundreds of billions of users. In fact, in addition to the U.S. map, the domestic users of hundreds of billions of apps about more than 10. Does "Club 100 million" mean more commercial? Dong, managing director of Gobi Investment, said in an interview with reporters in South China that it was a good idea to do a mobile phone, and that it was also an option to charge overseas, such as fishing talent and camera360. Donshau, managing director of Qiming Ventures, believes that the commercialization of game operations and joint operations is feasible when the user is active for a significant number of millions per day. "Experience competition" hit the user pain point a few days ago, Baidu announced the total number of app users billion, and earlier this month, ink weather has just announced that users have exceeded 100 million. Coupled with these two new members, the domestic app's "100 Million Club" has more than 10 applications, previously had a micro-letter, Sina Weibo, mobile Taobao, 360 mobile phone security guards, the map, the United States Mito and so on. Because of micro-letter, mobile Taobao, 360 mobile phone security guards and so on are backed by PC boss, the original user accumulation of deep, easy to transform, the entrance and platform is strong, not the average entrepreneur can get into. Therefore, this topic mainly revolves around the gold map, the ink weather, the American Mito and so on life service class tool application launches, these "ground gas" the subdivision domain not only attracts the entrepreneur, but also has many investors. Weather, maps, photos of many apps, these "rigid requirements" have no doubt hit the user pain point, can quickly gather users. But in the same subdivision area, some are empty, some users are tens, which causes the core reason of such difference? Dong, director general of Gobi Investment, and Wang Lijie, an angel investor who invests in mobile Internet, all point the answer to the user experience. "Users of a large number of products, in addition to entering the time relatively early, the timing is good, for example, in the 2010-year version of Android have appeared, are very concerned about the user experience." Dong to south all reporters said, in fact, in the same period there are many products are out, but the fittest wins the products are very concerned about the user experience. Wang Lijie said more specifically. He believes that all products and services, the core essence of competition is in the user needs to grasp the "experience of competition", excellent application of the user's needs to grasp the position, product experience is excellent, nature can get viral transmission and lead to outbreaks. "It's especially important to experience competition between different applications that play the same demand market, including app search rankings, package size, registration convenience, login speed, page load speed, information content acquisition, sharing, placement of each button, color selection, and so on, every detail." "He said to the South reporters that the app of hundreds of millions of users, must be integrated to do well at the same time to one or two points to achieve the ultimate." Update Iteration User decision angel investor Cai said in an interview with the media, one of the conditions for the app to be successful is "version upgrade updateFast. Micro-mail up so quickly because version upgrade faster than all competitors. In the south are interviewed by reporters in the company case, the founders agree that the rapid updating of the product iteration and the user volume is proportional to the scale of expansion. Of course, the premise is to hold the user's changeable taste. In ink weather founder Tech, the amount of ink Users scale node, is million, tens of millions and billions. Millions does not mean that the product grinding period, to tens basically product foothold, to the billion level can have some commercial exploration. At the beginning of 2010, Ink received the first scale user 1 million. After 1.5, the Tens user volume was reached. "As a tool application, the core of attracting users is the product, especially the iterative products that are updated in time according to the user's tastes." Tech For example, many female users will regularly change the skin of their mobile phones, and for weather applications, they are looking for changeable skin. On Ann table, Ink is the first to do custom skin, and held the original skin contest, the launch of the day after the user download is close to 100,000. It is worth mentioning that ink was pushed by the weather last December. This function is mainly by the user to take real-time weather photos and upload to make up for the inaccurate weather data. It also adds social, picture-sharing elements. This feature was online for 2 months to convert ink weather to 2 million registered users. Like ink, the gold map, the United States Mito in the product update iteration. At the end of last month, Gao Degang issued a 5.0 version of the gold map, adding tens of thousands of 3D landmarks and night-shift bus routes, fare inquiries and so on. "From the V1.0 version to the present V5.0, there will be one or two releases per month, a major revision each quarter, including enhancements to the function and interface enhancements." Feng Hanping, vice president of product technology, said to reporters in south. Similarly, the United States Mito in the announcement of billions of users, Non-stop and released for female self-portraits of the application software "beauty Camera" to make up for the beauty of Mito in the automatic beauty blank. According to the U.S. Mito official revealed that the beauty camera iphone version of the online three-day user volume exceeded 1 million. However, it is necessary to understand the user needs, but also constantly to product innovation, the challenges for entrepreneurs is not small, sometimes inevitable trial and error. For example, ink weather has been introduced "to a few days," its function is that users can see the weather on the home page in 5 days of the countdown, but also set a timed voice reminder. "Before the launch, we thought this function would be very useful, but later data show that users do not pay, so the dosage is not high." Tech reporters said, in order to streamline the size of client files, ink weather simply to remove this function. For the deletion of this feature, ink is also dedicated to their own web site forum launched a user survey and polling, the user decided to stay, the result of 68.4% of users think "can be removed", this function was eventually removed. Thematic planning: Zhou Thematic implementation: South reporters Liu Yanyan intern Shi Shenan are illustrations: Song Xiaowei