Insight into the user's actions

In the winter when the quilt, sitting on the bus, boring classroom, will take out the mobile phone, open mobile phone QQ reading Center, read a book, but also a good pastime, mobile phone QQ In addition to providing good reading content for users to amuse, User researchers and designers on how to give users a good reading page operation experience, reduce the user's paging error operation of the also very concerned about , so for the mobile phone QQ4.5 version of the Reading Center user page Hot zone operation conducted a test.

Research purposes

Today, mobile phone QQ Novice Guide map (test is using the Guide diagram i) will be on the user's operation has a guiding effect;

Keep track of the hot areas that users turn on (page, page, and menu) during the reading process.

Experimental design

According to the user whether has the handset reading experience divides into the novice user (20 people) and the veteran user (20 people), different types of users are randomly divided into the user who looks at the guide map and users who do not look at the guide chart, in addition to the guide map used at that time, also includes two alternate guide charts, respectively, for the following guide figure Two and guide figure three.

Tool Preparation

At present, the high-end eye movements are only records of the user's eyes browsing trajectory, but to record the user in the process of reading the operation trajectory, not yet, to develop in the user's reading page buried in the operation is also not realistic, so think of the market some good drawing software, The user's operation process can be recorded in the hidden layer by the brush, but the user is completely unaware of the operation process, finally found two better drawing software on the Internet, Apple is Artstudio Lite, Andro is Sketchbook Mobile.

Test task Scheduling

Everything is ready, only owed to users, the invited users must include a mobile phone reading experience and no mobile reading experience of users, randomly intercepted a book three pages of a picture, as follows:

After the user comes, according to the type of mobile phone to install a good drawing software, while the book page into the user's phone has been installed in the paint software, in the test process of different paging operation using different book pages (for the later statistical convenience), to the iphone side of the Artstudio lite as an example, the operation is as follows:

Formal testing

The specific process of testing is not detailed, there are several ideas to share with you:

Use the user's own mobile phone as much as possible and emphasize the user to let oneself most accustomed to and the natural common way of holding machine operation;

Each operation corresponds to a test picture, which is advantageous to the later data collation;

Watch the guide chart control time to prevent users from forced memory, while the guide map does not make any explanation;

Each user's operation must be at least three times and the order of each operation is random;

When appropriate, use a certain skill to mask and switch pictures ("Not very sensitive, more than a few times", "I see what is going on");

PS: Try not to let users find that we are recording his operation trajectory, but if the user found, then tell the user test is used to do, let users use the most natural state to operate.

Test results

The following figure is a software record of the user to turn the next page, out of the menu and turn over a page of the operation trajectory.

Import these pictures into Photoshop to find the coordinates of the user's starting point for each operation and enter them into Excel.

Research conclusions

The user who has seen the boot figure two is more focused on the previous, out menu, and next page operations.

Have a small partner will certainly ask, the guide chart to the user's paging operation has the effect, but from the actual observation user's use behavior, the user easily ignores and misses the guide chart, therefore needs to consider in the design not to receive the guide graph information user's operation custom.

It's written in the back.

To sneak into the night with the wind, embellish fine silent, as a user researcher, the highest realm of skill is to hope to be able to express the artistic conception in the poem, dive into and insight into the user's heart, although the actual operation has certain difficulty, but 工欲善其事, prerequisite, if can hold the sharp weapon, can achieve to a certain extent, The so-called sharp weapon is not necessarily tall things, small things like to do great things, body in the design department, some common software should also maintain a certain degree of concern, the key time can be used for me.

Combined with this project, there are still some small interventions in the test process, for example, in the course of operation to switch pictures, with the experience of this project, the follow-up will join the development of the power to make a special test software, record the user's operating path, the implementation of the upgrading of tools for similar operations in the future, such as basic research testing.