"Know" to earn money: entrepreneurship needs to become the cost of the current problem insurmountable

Coincidentally, at the time of writing this article, I heard the voice of economic interview @ Zhou Yuan ape dung and ape dung. Do you know the big Saturday Beijing Blue Sky, the author Nest at home Listen to know is a kind of selfless fearless revolutionary spirit. You ask me how deep the Aichi, the tube represents my heart. Don't be ridiculous, talk about it. The definition on the Internet is not very accurate, social questions and answers, knowledge sharing, knowledge encyclopedia and so on are only covered by some of the functional requirements, more accurate to say that it should be "knowledge-based social questions and answers website." The growth of Internet products is always a reason, it can be said that the user needs, existence is value, valuable also have to consider the price, want to continue to obtain value need a certain cost support as the foundation, know is a pioneering website, manpower, technology, promotion and so on all need cost, the team thought first the product experience completes, the user needs to be accurate, Improve the technical algorithm, so it is understandable, but only do not make money is not always the idea of capitalists, in this noisy impetuous shouting IPO circle of users of the era, meditation down to do the product is not not, but also not much, how to commercialize, how to become present, the time will become a big problem facing the team. Know the commercial path? User positioning in high-end users, the output of high-quality content, in a variety of knowledge products stand out from the unique, the hearts of users deeply laid a solid imprint. High-quality content is everyone wants to read, share, but this high-quality content is scarce there is a threshold, it requires people with knowledge and experience to create content, and these people are the source of content. Looking at the content you will find that the Internet, technology, business or people talk about the main topic, the breadth of knowledge is not enough, the content is not diversified, the scarcity of high-end users is aware of product operations will face the pain point, this phenomenon arises from the resources of innovative workshops and Lee, Xiaoping, Cai win this group of angel investors for the dissemination of products to promote the role, they are like a stimulant, let know the user straight up, but with the product development of the user's fatigue, ' after the innovation ' era of the experience of the user growth ups and downs, appears a little tired, like in the hillside storage force. Again, the political foundation determines the superstructure, the political basis of the Internet world is not the commissioners but the masses, that is, cock silk. is the so-called get cock silk of the world, 9158, yy is cock silk reverse attack very good example. I want to be in the IM software market with Tencent QQ a higher MSN you remember? Is it okay in America now? Not that high-end no market, but the high-end in a certain case represents a small audience, the minority will have a strong influence within a certain range, but not the mainstream. Some of the poor analyst study after watercress, think watercress missed a lot of opportunities, hobbled, slowly, said if the watercress to speed up the rhythm, watercress may be mo, may be the collar, may be Amazon .... Content has these views of the people I have to hehe, you ah lack of a feeling, ignoring the literary and artistic temperament of youth, is that style. You're focusing on ice.Cold data, the operation of capital, forget the product user experience, user needs, in my opinion, the watercress slowly just right. Have you ever seen the users of watercress have an aversion to advertising, very little. But you can go to Weibo to see the user's feedback, by the way to help the daughter-in-law pick a pan which is good. Knowing that control over poor content is already pretty good compared to other websites, its unique product screening mechanism, open editing mode, tries to filter the vulgar content fully. But if you are aware of heavy users, you will find in some problems and the arrangement of the answer there are some blind spots can be optimized, the PR algorithm is not so perfect. PC version of the blue elegant color, simple and rigorous design style and mobile phone side of the knowledge is much better than that, the control of interactive visualization to be improved, this is more than written, to move the end of the knowledge quickly change well. Do you know how big the difference is with the Giants? Look, the domestic question and answer products are strictly not known to the real sense of the competitor, because the product positioning and mechanism is different. But from a social and a question-and-answer perspective, it is possible to refer to some hard power. User social type micro-letter: 600 million users, active users 355 million Micro blog: 500 million users, active users 129 million Mo MO: the number of users 100 million, monthly active users 40 million questions and answers Baidu know: 500 million questions, 1 billion answers, more than 50 million users contributed to the answer. Know the current number of registered users 5 million, monthly active users breakthrough 10 million, the number of questions and answers is unknown. The table is about the top 20 user stats, there are two points to be concerned about: 1. The top ten in the list of questions is about several employees; 2. In the ranking, Lee Kai-fu is still the first, interested users can open Kai-fu Lee's knowledge of the home page, to see his last known activity is how long ago. But he still occupies the first place. It can be seen that in the overall user size compared to the Giants are small products, of course, know that the time of creation is short, all aspects are still in perfect. But want to break up with the giant wrist, not a tens of millions of billion users in the heart also feel not practical. Thank you for knowing the technical support provided by the user @ Sullivan. In addition to data, the community to see whether a community operation is healthy and harmonious popular, soft power is also very important. If the community is likened to a city, then the quality of urban residents, cultural precipitation, government services, such as the benchmark of a city's soft power. In other words, the community in the long-term operating mechanism generated by the core users, these core users will emerge from the community to reach people, such as micro-blog in the exercise books, leaving a few hands, do not add V, watercress in the Fu Gener, Meiya, Kesk, water wood community sister Furong. Second, the community is not fire to see the social marketing word-of-mouth good, are there any focus events that have been reported by television and internet media and turned into news, like the events of the goddess of the python, the goddess of knowledge that I pushed down, the cool big picture of the Haier brothers? are widely disseminated in social media platforms such as Weibo and we don't discuss these hotPoint whether there is artificial planning, received attention by the user's active participation has reached the goal. Because of the different mechanism of the product, users will naturally form a kind of symbol in community activities, which is unique and unique to the community. NetEase Forum Building, Weibo forwarding the most right, a clear manifestation of this. Knowing that you can invite users to answer questions, you will find that users are asked to thank you when they receive an invitation and answer a question, and use ' a ' to highlight the main problem when asking questions. Such a literal symbol is completely caused by the product mechanism of the user in the interactive formation. Knowing is a question and answer product, in the operation know to try to excavate the quality content, sorting out the spread of precision, some technology, the content of the internet has been a lot of technology media in micro-blog, micro-letter published, which indicates that the content of the channel to spread the effort, but the content is still confined to a very narrow dimension, The future needs to know the content of the Internet to go further. Know the commercial path? What do we talk about when we start a business? By 5 million of the users personally selected to select the essence of the dozens, known as the most sincere business book in history, an instant listing in the Amazon China pre-sale ranking first, this is the first attempt to convert high-quality content into the output of an opening action. It was published in a very special way, knowing that by buying a group of 1000 joint publishers on the Internet, and paying for the book, each investor would get a privately-tailored book, a model that was a bit like a financial model. It is understood that although the introduction of this book has been registered in the rankings, but in fact it is not profitable, but this book not only stimulated the user to participate in the initiative to give feedback to users, but also let the commercial tentacles connected to the market level, from the point of view of communication, the effect of communication is greater In fact, the knowledge has been quietly in the commercial exploration, on the two pictures. The gold map and Baidu browser ads once in the know, you will find that the ads to the user experience is extremely cautious, the two ads are Internet products, color colors on the main color, trying to bring users 0 interference. On the Internet to search the next user information about the sidebar ads, almost no particularly objectionable feedback, should be said to be aware of the rigorous and rigorous audit of advertising is commendable. For a knowledge-based product, the content is particularly important, the increase in content will bring challenges to the knowledge of the product mechanism, but it will also bring large data opportunities, the use of specific topic structure relationships, optimization algorithms and advertising accurate recommendations will allow targeted users to browse ads appropriately, the ads as part of the content conveyed. For example, a user in the mobile phone, mobile device topic active, B users in the emotional, sports topic active, then the advertising push will show two situations: A: smart watch B: Adidas. Advertising is the most traditional mode of profit, except that advertising knows that it is possible to generate profits in other ways. No.1 Publishing? The creation and discussion of a topic in the light of the theme of the book # Entrepreneurship, weWhat are you talking about? The topic # "How did I knock down 100,000 lines of code to become a hacker?" Topic # "The Art of saving money, making money, spending money"? Introduction paid to download about travel: Travel photography strategy Area Travel introduction: Foreign travel raiders about the game, game development advanced strategy to quit the Internet addiction Strategy on health: Vegetarian diet strategy? The magazine knows the contents of the daily, weekly and other products, Publish monthly or fortnightly in the form of a magazine. Know the column to dig high-quality users, the collection of User column content, to create a high-quality reading platform can be online probation, published under the book, and the author divided. (may be sprayed =o=) No.2 interview? Celebrity interviews invite celebrities in various fields including writers, celebrities, entrepreneurs, product managers, CEOs to know the interview alone set up an online interview area to form an interview with guests as the theme of the Knowledge Group, For future knowledge of the group paving No.3 game is the most profitable profit model of the Internet, from the results of Tencent you can see that the game almost occupies half of Tencent's total income, micro-letter, MO All in the mobile end of the development of their own game, in view of the knowledge of the characteristics of products, So knowing the game should be close to the knowledge of the main line that is knowledge-type game. Mobile games: Crazy Guess (idiom) chess Gobang Go (Art of war) you draw me guess? Web games: Magic exercise sentences, Sue math problems, the Smart Tiger Digital war No.4 know the round table? Offline Activities: Know the users of the video conference Internet Technology Summit No.5 platform? VC incubator: To solve Small business small group of financing, human needs any Internet products have its core needs, users know the need to ask questions, want to acquire knowledge, find answers, the quality of the answer the more the user stickiness better The user answers the question to indicate the user to share the demand, the user based on own experience opinion dissemination knowledge participates in the discussion. This divides the user into the question-type user and the answering user, the two types of users are different in the active area and the contribution way. The same thing is that they all approve, objections to express opinions, will also participate in the revision of each issue and supervision to come, particularly rare is in the knowledge of the user does not have a clear point, the traditional community to abandon the badge level, so that the user's every participation reflected in gratitude, approval. It's a long way to go to become a giant internet product. Many people think that knowing the end of the ending has to hold the thigh, embrace into the giant bosom, in my opinion it is not better to all-inclusive development than adhere to the small and the United States, tamping the technology of the Internet field of high-quality users and adhere to high-quality content, accumulate product operation experience, do a program ape, Product Manager, designer favorite "Internet science and technology question community "Isn't it nice?"