Location Services lbs breakthrough where

In today's fast-growing Internet market, new products and services are emerging, and many seem promising, but the real thing is that the market does not come up, LBS (location-based services) now belongs to this. The development of lbs at home seems similar to that of foreign countries. Whitehorse's report uses the title "Lost in Geolocation" (the loss of location services). Therefore, it is necessary for lbs to take a pulse, thinking about the lbs breakthrough where, below we come together to explore.

In fact, LBS World Benchmark--foursquare situation is not so pessimistic, foursquare the current number of users is about 10 million. ExactTarget's data suggest that at least 28% of smartphone users use LBS. Whitehorse's data showed that 56% per cent knew lbs, and 39% used lbs in those surveyed. The "2010-2011 China position check-in Service Industry Research Report", by Eric, also shows that the 2013 location check-in services will reach 81 million subscribers.

One reason that lbs has not developed fast enough in the past may be to focus too much on business elements such as discounting. However, Whitehorse's data suggest that the first three benefits that people think of using lbs can be found by contacting people they know or who they might meet, and second, by finding out where I trust them, and third by recording patterns of travel or movement, until the fourth is a discount. To put it this way, most people still think of lbs as a social tool.

Of course, for lbs service providers, only the input is not output certainly not. However, to understand the situation first. The report mentioned that the current China location Service market is still in the incubation period, the industry chain parties to the main cooperation, the major Internet, mobile internet companies to speed up the industry layout, location registration will become one of the standard mobile Internet products, diversified business model to promote rapid development of the industry. When it comes to business models, we have to focus on the three basic business models of lbs: Advertising services, merchant services and value-added services.

Location check-in Service Localized advertising services involved in the brand page ads, decoration page ads, sponsorship list three types. Among them, the brand page advertisement has been paid more and more attention. Recently, Foursquare allows anyone to build brand and merchant-specific pages. The medal page advertising and sponsorship rankings are another two ways to assist LBS providers in advertising.

Merchant service is mainly to integrate the user check-in behavior and local life information, realize the user flow of each other import, enhance business turnover and user attendance active degree. Merchant Service at present mainly divided into two kinds: one is the integration of user check-in behavior and local life information, the other is the location of the enterprises to provide real-time analysis tools. August 2, Foursquare says future revenue will come mainly from software that helps businesses analyze potential customer behavior.

User value-added service charges is the current location of the service companies are exploring the profit model, the future will be based on mobile commerce and location game direction. Different location of the enterprises can combine their own advantages (users, channels, content) to introduce the corresponding characteristics of services.

At the same time, it is worth noting that lbs can be combined with many other fields, such as: lbs+ group purchase, lbs+ Precision push, lbs children and the elderly positioning, lbs+ business networking, lbs+ reviews and so on.

It should be emphasized that users need to be carefully studied for lbs. A survey from Microsoft shows that users use the most lbs services in turn: GPS positioning, weather forecasts, traffic conditions, restaurant information and positioning of the most recent convenience services.

It is worth thinking that, as more and more people understand the Solomo (Social, social, local, and mobile), how does lbs sign up so and Mo after lo? The key is to differentiate between so and Mo, For example: Mobile photo sharing application color So and Mo in the photo, the public reviews so and Mo in the catering, and Foursquare to do a platform so and Mo.

In short, lbs will be better tomorrow, but lbs service providers must constantly think about business innovation initiatives and business models. Yangtze, I hope the front wave will also find ways to survive and develop-not to die on the beach.