Microsoft plans to set up joint ventures in Shanghai FTA

Microsoft, games, FTA ... So many popular concepts alongside body, as the new media industry, "national size", its reverie space will be further opened. The company announced today that it plans to invest 79 million U.S. dollars (about 483 million yuan) with Microsoft and set up a Shanghai Hundred Information Technology Development Co., Ltd. (tentative name), to be registered as China (Shanghai) free trade pilot zone. Among them, the company intends to invest 40.29 million U.S. dollars (about 246 million yuan) in cash, holding 51%, Microsoft intends to invest 38.71 million U.S. dollars (about 237 million yuan), holding 49%. The joint venture company intends to invest a total of 237 million U.S. dollars (about 1.45 billion yuan). Both sides will take out their respective business-related core resources, in the new generation of home game entertainment technology, terminals, content, services and other areas of comprehensive cooperation. According to the data, Microsoft was founded in 1975 by Bill Gates and Paul Allen, headquartered in Redmon, Washington (Redmond, near Seattle), and landed in the capital market in 1986. Currently the world's largest computer software provider, but also the world's leading home gaming entertainment field of terminal technology providers. 2013 fiscal year (to July 18, 2013) Microsoft realized revenue of 77.85 billion U.S. dollars, net profit of 21.86 billion U.S. dollars, total assets of 142.43 billion U.S. dollars, net assets of 78.94 billion U.S. dollars. It is noteworthy that Zhang, an independent director of the company, currently serves as Senior vice president of Microsoft and Chairman of Microsoft Asia Pacific Research and Development Group. For the purpose of this investment, in the national policy framework of "China (Shanghai) Free Trade Test Area", the company intends to cooperate with Microsoft to create a first-class "new generation of home game entertainment products" and a world-leading "home entertainment center Service", will promote the company in China and overseas "one cloud multiple screen" business related technology, platform, terminal, content, network, service capabilities of the overall upgrade, to promote the company's game industry in the field of layout, to achieve the company's new media "across the region", "cross-industry" to develop a new level. Analysts believe that the new media industry has entered the powerful Cross-border strategic cooperation and industry integration stage, the industry giants have been overweight to expand business and innovation. As a new media industry "national size" of the hundred-vision, this choice and Microsoft to take root in Shanghai FTA, will undoubtedly allow the industry to create a huge reverie space. This year, the video new media industry has emerged in many deep-seated, cross-industry strategic cooperation. such as Archie and TCL Cooperative Intelligent TV, Millet and Cntv launched the box and intelligent TV, Alibaba and the number of cooperation to launch the box, and Skyworth jointly launched Smart television, le See in September 23 announced the depth of cooperation with Tencent company to enter the Internet television. What is the advantage of this hundred-vision to join Microsoft in the "New generation of home gaming entertainment products"? Industry analysis pointed out that the hundred-vision control shareholder SMG in 2005 to obtain the first domestic IPTV integrated operation license, and was allowedThe "BesTV" as the IPTV service call, which provides a licence and content advantage compared to other peers. At the same time, the company's own new media broadcast control platform and resource advantages are obvious, with domestic and foreign internet companies to carry out high-level strategic cooperation of capital, which may also be its ability to join hands with Microsoft a major reason. More importantly, it currently accounts for about 1.9 billion of the cash, operating cash flow is good, will provide the company with extended expansion capacity.