Mobile game Market Cake Big 70% developers can't chew

Industry insiders predict that by 2012, the entire game market will reach 55.7 billion, as in addition to the film's second largest entertainment industry in the 3rd quarter of 2011, Chinese mobile game users up to 156 million, the chain growth of 4.6%; Market size has exceeded 1 billion mark, reached 1.017 billion, the chain growth of 8.23% Mobile Internet developers only about 13% have made money, 20% of people draw a tie, leaving 60%-70% of developers are now basically in a losing state Angry Birds, fruit Ninjas, Plants vs Zombies, Tom Cat ... Have you ever played these rage games? Behind these games are Android and app platforms, and there's a myriad of downloadable games that make people's spare time colourful and fun. Recently, China's "2011 sixth session of the Mobile games Industry Summit Forum" in Rong, including Microsoft (Micro-Bo), when the music network, Angry Birds production company--roviomobile and other well-known mobile internet companies at home and abroad hundreds of executives gathered.　　Analysys International (micro-blog) analyst Sun Mengzi recently released a report predicted that 2012 China's overall game market will reach 55.7 billion yuan, an increase of 20.7%, to 2014, the overall size of China's game will reach 69.9 billion yuan.　　In a way, the gaming industry should have surpassed books and magazines to become the second largest entertainment industry in addition to movies. Prosperity this year mobile phone game market size will be up to 4.2 billion of the information released by the think-tank, as of the 3rd quarter of 2011, China's mobile gaming users reached 156 million, the chain growth of 4.6%, the market size has exceeded the 1 billion mark, reached 1.017 billion, the chain growth of 8.23%. 2011 China Mobile gaming Market size will reach 4.208 billion yuan, from 2008 to 2011 mobile gaming market Scale composite growth rate of 45.54%. Third-party mobile platform when the Music network CEO Xiao Yongquan (Micro-bo) that at the terminal level, the future will surpass the computer.　　Analysys International analyst Sun Mengzi recently released a report predicted that 2012 China's overall game market will reach 55.7 billion yuan, an increase of 20.7%, to 2014, the overall size of China's game will reach 69.9 billion yuan. Xiao Yongquan that user habits are increasingly prone to mobile phones and tablet computer terminals, few people in a day can be separated from the mobile phone, the computer compared to mobile products is "repulsive", the most important thing is that the entertainment function of the PC will be drawn away, this is a very emotional things, but he felt it is indeed a thing will happen. "Mobile terminals are more likely to derive a lot of game changes," Xiao Yongquan, for example, a game like Tom Cat that is worth studying. "You'll find it hard to have such a game on your PC, you can shoot it on the phone, it's hard to imagine on the computer." Children as young as two years old can play very happy to the age of eighty or ninety. "Xiao Yongquan believes that mobile games need to explore the entire terminal's energy, position of the clothing, the sense of gravity, including the interactive way of touch screen, voice interaction.　　In the next 3-5 years, he predicts, there will be more Cross-platform games, more derivatives on mobile phones, tablet terminals and PCs, and users can play games for 24 hours. Embarrassing 60%-70% developers are in a state of loss despite the hot spot in the mobile game market, however, game developers in China are facing an awkward position, said Zhaoliwei, director of Technical Advisor at Microsoft's Development tools and Platform division, which says China has 1 million angry developers. Because they are not easy to make money.　　Today, the developers in the mobile Internet sector have made only about 13% of the money, 20% are tied, and 60% to 70% of developers are now basically in a losing position. From a technical point of view, mobile Internet developers will also be angry. "Why Rage?" Now the platform is too much, too diversified, especially now the new subject in front of everyone, that is, I am in the end is to do the application, or to do peripheral applications, or do the traditional desktop applications.　　"Zhaoliwei that for developers, doing peripheral development can bring more audiences, maintenance costs are very low." So how are foreign developers making money? Earlier, when the network introduced the mobile phone developer Rovio, "Angry Birds," roviomobile, China's big account manager Zhang Xiting said the Angry Birds just after the two anniversary of the birthday, the company's founder is the Finnish Polytechnic University of several college students, they had not graduated, set up a game studio, Start playing games. At that time the company made a total of 51 games, did not succeed. And do the 52nd game-Angry Birds, only today. "At the very least, I remember there were only 11 people in the company. At the beginning of this year, there were only over 40 people, and now there are about 200 companies.　　"For game developers, it's not advisable to think about how much revenue the game will bring, but to see how much fun the game can bring to the player, and to the developer, everything you do is not just about making a profit," Zhang Xiting. To solve the profit model needs diversification in the industry has "the game industry first commentators," said Zhang Shule, the current mobile game should be a variety of pay channels, mobile game developers began to try to launch some free demo game, after a certain stage to the user charges, or the introduction of a monthly subscription service, allowing users to buy game point card,　　or in accordance with the way of free online games, through the sale of virtual clothing, props and other items to gain profits, some developers began to choose to embed in mobile phone games ads, to achieve the real meaning of free games, thereby expanding the possibility of profitability.　　Combined with China's national conditions and netizens "free" habit, 2012, mobile game free will be the trend of the general.　　Huaxi Metropolitan Newspaper reporter Lu Li | How to develop a successful game the executive vice president of China Mobile (micro-BO) Communications Federation China 1,To wear, is that we now any application can not be limited to a network, a website, should put all the network, all the Web site all dozen wear, you can really live, real development.　　2, cover, your game covers which crowd. 3, subversion, we relative to those big companies, we are doing, we are poor, we lack capital, lack of talent.　　But we will quickly solve these problems, our businesses are facing death in competition, so death and poverty will cause us to explode the greatest passion, the greatest potential of life.　　EA China general Manager Li Tianjian 1, create great brands and games; 2, the second is to maximize the expansion of the distribution and discovery; 3, the third is to use a variety of flexible business models, 4, direct understanding of our users, direct communication with our users.　　Fruit Ninja Developer Halfbrick CEO Shainieldeo 1, to constantly try new concepts, do not think of an idea after the idea to go on, you must constantly try new concepts.　　2. Find an idea to make a simple version of the game to your friends, family, developers, colleagues play, found that they like to play the concept, like the idea, we must focus on this idea, the idea to play to the extreme.　　3, market promotion not just say lose a lot of money go down, do a lot of money marketing, but to think about how to use the lowest price, the best way to bring the game to the most players hand, to promote the game, to ensure that more people feel you this game. Lu Li Reporter of Huaxi Metropolis Daily