On how to create more friendly content for search engines

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It is not easy to make your voice heard widely on the Internet. This may be the thought of you improvising on a crowded street and waving your hands to attract the attention of passers-by. You may be an expert in your chosen theme, but how do you get people to stop long enough to hear your speech? The answer is to find a proper balance between the readability of the content and the friendliness of the search engine. This is necessary to ensure that the search engine spiders and readers look for your site. Learn some tips to help you climb rankings without sacrificing your literary talent or professionalism.

One: Choose key words

Keywords are an important aspect of SEO, so you start to think about them before you start writing content. Brainstorming you think visitors may search for keywords or phrases to use, and use tools such as: Baidu Index, Google Trends, etc. to quickly jump out of the most appropriate. Consider how much competition each keyword has. Do not blindly catch some of the big competition, such as "17899.html" > Travel agency, you can consider using, such as "Fujian Luxury travel agent." This can reduce the difficulty of keyword optimization, but also more targeted to promote their professional field.

Second: careful placement of keywords

Search engines do not just analyze the words you use, but also analyze where your words are placed. Let the keyword in the title or the first sentence is clearly a good start. There is you need to find the right keyword density, keyword piling will not only be punished by the search engine, but also by the reader's contempt.

Three: Use free tools

Make full use of free tools such as Google Analytics (analytics). It can help you assess the source of your site's traffic and what you need to invest more in. For WordPress blog site, you can use many types of plug-ins to help you choose the best article title and keywords, avoid duplicate content and tags.

Four: Become an expert in your industry

We can make an analogy, for example, you are engaged in the optimization of the industry, if your site often published on the optimization of high-quality original content, search engines will learn about your industry. Being a target area expert will help you with your site rankings.

Five: Use sensible internal links

This is what we often say in the inner chain construction, you need to skillfully use internal links to help spiders better crawl your site. You can add a related topic to the section and set up other content information related to the contents of this page. But the construction of the inner chain should be moderate, not too much.

VI: Wearing the right color hat

Optimization technology we can be divided into white hats and black hats. We see the search engine as a legitimate optimized location called white hat technology that will use hidden text such as deceptive search engine methods to become black hat technology. Black Hat Technology Although in the short term can make their site see good performance, but it is likely to lead to the search engine penalty, so is not a good strategy. We need to choose the appropriate optimization technology.

Improve the content of the search engine friendliness there are many other ways, I simply share their own ideas, I hope to build a search engine friendly content to help. This article by Jia Colong Blog Original http://www.jieyitonggo.com reprint please indicate the source.