Online CRM Big PK Xtools most suitable for people

With the rise of cloud computing, mobile Internet, the rapid increase of network bandwidth, sales funnel and other sales automation management needs of increasing, online CRM more and more users pay attention to. The data of the research of the sea ratio show that 2011 China online CRM Market size has occupied 9.3% of China's overall CRM market, 2012 will break through 10%, reach 11.1%. This shows that online CRM has entered the growth period, ushered in the key stage of rapid development.

After nearly a decade of development, China's online CRM has attracted the participation of a large number of providers. According to the statistics of the sea, there are about 300 companies active in the Chinese market with CRM products or solutions. 20% of these vendors have launched online CRM services.

In general, online CRM providers in the Chinese market can be divided into three categories: the first category is integrated management software provider, typical representative for SAP, Oracle, Ufida and other companies, they rely on their own rich management software products, launched the corresponding online CRM services The second category is the professional online CRM vendors, Xtools, 800APP, Salesforce.com, Ice and other companies are typical representatives; the third category is platform and tool software company, typical representative is Microsoft, hundred and other companies, They rely on their own platform or tool software to launch the corresponding online CRM.

The research of sea-comparison considers that it is the best method and means for users to choose Online CRM service with free trial and full evaluation of trial experience. But how do you assess the user experience of online CRM services? The industry lacks a set of mature methods and models. Therefore, in February 2012, the research on "Online CRM application Experience Assessment" was set up to study the method and model of online CRM application experience. The research hopes that this special research will help users to choose their own online CRM software providers and appropriate online CRM software products more conveniently, faster and more scientifically.

Under the guidance of the Marine ratio Research Expert Committee on Enterprise software selection, after the user and manufacturer face-to-face interview, the first draft evaluation model, model trial, model modification and finalization of the four major steps, "Online CRM Application Experience Assessment" special research team launched the industry's "online CRM application Experience evaluation indicators." As an evaluation case, the research team used the index system to evaluate several mainstream online CRM in Xtools, Salesforce and so on.

To illustrate, as with other model selection evaluation models, the "online CRM Application Experience metrics", launched by the sea-comparison study, is just an assessment tool that is not intended to "replace" users, but rather to provide the user with an assessment model as a tool that users can use to make decisions more quickly and scientifically. Moreover, the sea than the study using the "open source" idea, the online CRM Application Experience Evaluation index free to the whole society open, users can according to their own requirements of the evaluation model customization and application.

Mainstream online CRM product evaluation case

I. Overview of the Score

In order to make the online CRM application Experience evaluation indicators of the use of a full understanding. Special group of Salesforce and Xtools and other mainstream manufacturers of online CRM evaluation, the final score is shown in the following table:

Total：

Source of information: Sea ratio Research 2012

Can be seen, domestic online CRM vendors Xtools final score than the world-class manufacturers Salesforce, the overall score is very close. This shows that through the development of several years, China's online CRM products have begun to mature and have the ability to shoulder the international first-class products.

Score points:

Source of information: Sea ratio Research 2012

Ii. characteristics

SalesForce: As the world's leading online CRM provider, SalesForce is undoubtedly outstanding in basic functions such as customer relationship management and sales management, and the APIs provided by SalesForce are the best in all online CRM products, This makes Salesforce feature extensibility and system scalability very good, with rich online app stores.

Xtools: As a professional online CRM manufacturer, Xtools launched the online CRM product localization flavor is strong, provides the function is also very comprehensive, in every aspect of the Enterprise daily management, Xtools almost all achieves the function to cover. In addition, the first landing to speed the server to adapt to different customers access channel, on the ipad to achieve graphical browsing statistics and conquer the world are its features.

Summary: Overall, the overall score is very close, in terms of business, safety indicators, the manufacturers have a high score, which shows that all the producers in these two points have enough attention. For usability, service two items, domestic xtools occupy the geographical location, people and advantages, in the area involved in the local to earn more points.

function, two manufacturers have their own strengths, as if Jin Yong's novels from the master heard the nine Yang Canon Shaolin and Wudang: Xtools its "bo", the most functional; Salesforce, through more than 10 years of precipitation, Salesforce's online CRM product is undoubtedly the most advanced technology in the industry today, and its professionalism is extraordinary.